The Secrets of Influential Communication: How to Deliver a Message That Captivates Your Audience

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    "Communication - the human connection - is the key to personal and career success." - Paul J. Meyer. 

    Communication shapes half of our lives. It plays an important role in our professional and personal lives, making it an essential skill to learn. Effective communication is your ticket to survive and thrive at your workplace and home - managing relationships. Human relationships depend largely on our ability to communicate how we feel and who we are; the same applies to our professional lives. 

    What does it take to deliver a message that captivates your audience and leaves a lasting impact? We explored this and more with Sharí Alexander in our discussion on the importance of influential communication. 

    Do you find it hard to convince people with your message? As a business and individual, your success depends on how effectively you convey and communicate your message to your customers, employees, and audiences. With so many businesses and creators posting online, standing out from the crowd becomes extremely difficult. 

    Sharí Alexander, communication coach, in her talk with BIGVU, reveals the secret of influential communication and how it changes your professional and personal life. She talks about understanding your audience's needs, the importance of reiteration, and the use of storytelling and emotions to convey your message. 

    Sharí Alexander is a renowned communication coach and message strategist who works with industry experts to help businesses scale. 

    This discussion will help you learn Shari’s key insights and how to apply those to improve your communication skills and convey your message effectively.

    Identify Your Audience

    One of the most important aspects of influential communication is knowing your audience. This means understanding their needs, interests, and values so that you can tailor your message to resonate with them. Sharí explains, "If you're not speaking to your audience, they won't listen." The question arises how can you know your audience? To do this, you can run surveys, polls and use social media channels to know their preferences and needs.

    Once you have figured out their pain points, you can start centering your content around them. Your content will solve their problems, and that’s how you effectively build a community online. 

    "Start with the audience's needs, not your own." This should be at the center of each piece of content that you make and post. It is never about your needs but your audiences. You’re making content to solve their problems or education them.

    The Message is Important

    Another key aspect of influential communication is focusing on the message rather than the messenger. This means putting the message first and ensuring it's clear, concise, and compelling."It's not about you. It's about your message." To do this effectively, you must remove any distractions or barriers preventing your audience from understanding your message. This could involve simplifying your language, using visual aids, or telling stories that illustrate your point. Never shy away from repeating your message online.

    "Repetition is the key to retention."Humans learn things when repeatedly made to listen to them through different means. Do you want your audience to learn something? Repeat your message in different ways so they internalize it over time.

    Build Emotional Connections

    To build a community, you must use emotional language, tell stories, empathy, and body language that makes you authentic and believable. It will win you over customers and audiences, eventually becoming your community. People trust people who they find relatable.

    She explains, "People will forget what you said, but never forget how you made them feel."

    This can only be done by tapping your emotions and channeling those into your content and message. 
    Humans feel connected to each other through emotional connections. You can only convey your message when they find you relatable and are interested in your message. 

    Practice Till You Perfect It

    You can learn anything in life with practice. According to a Ted Talk, people can learn any new skill in 20 hours of consistent practice. The same applies to the skill of effective communication. It’s a learned skill, and like anyone, you can master it with consistency and practice. Practice will help you perfect your gestures, delivery, and communication styles. The more you practice, the more confident you are in your skin. You can practice in front of a mirror, with a friend, or record videos on your phone. Start somewhere, and you will feel a change in yourself.

    Some of the brilliant questions that our audiences asked during the live webinar:

    How important is body language in influential communication?

    Body language has proven to play a critical role in effective communication. Research shows that 93% of communication is nonverbal, highlighting the importance of mastering nonverbal communication. Shari explains how being attentive to verbal and nonverbal cues is important for effective communication.

    How do you know if your message resonates with your audience?

    If your content isn’t working and fails to meet your set objectives and goals, then it is time for you to take a step back and evaluate. Learn from other creators online and evaluate your communication strategy. Search for tools and techniques to help you create content that clicks. It is important to say things in an understandable way for your audience. If you focus on the pain points of your audiences and craft a message using emotions and storytelling, then you can leave an impact on your audiences. 

    While discussing tools to assist you with video content production, one such tool is BIGVU. BIGVU’s AI application is one stop shop for content creators as it does scriptwriting, video recording, and editing for you. You just have to outline what you want, and it will have a script for you to start recording. The best part is you don’t have to subscribe right away. Use the app and subscribe if you enjoy using it.


    Learning skills to communicate effectively is important for your success in both professional and personal lives. This webinar is to help you learn from the best coach in town and take advantage of the tips and insights she’s shared in the webinar. Always research, know your audience, learn how to tell stories, establish an emotional connection with your audiences, and you will ace it.

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