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How to Amplify Your Real Estate Social Media Success with AI Video?
#1 Revolutionize Your Real Estate Video Content with AI
Create AI Powered Virtual Property Tours
Virtual property tours or walkthrough videos allow viewers to explore a property without visiting it in person. It's an excellent way to engage them, as they can enjoy the property from the comfort of their home.
But recording these videos requires time and effort. You’ve to learn how to shoot all the content professionally while describing it simultaneously.
With BIGVU's AI teleprompter app, you can easily create professional virtual tours. Simply connect your smartphone to a Pivo Pod to transform it into an auto-tracking teleprompter app that follows and records your every move.
The benefit is that you'll never forget your lines and your face will stay centered in the camera.
And later, you can use AI voiceover technology to inform viewers about each room's features and benefits. This approach saves time and lets you reach buyers who live far away or in different locations.
Pro Tip: Use AI analytics tools to track engagement and identify which parts of the property people like the most. This way, you can focus more on those areas during future tours.
Generate Professional Listing Presentations with AI Avatars
Property listing videos are a valuable asset for all realtors. Why?
Because they create a sense of urgency, encouraging potential buyers of that area to act quickly. But the question is, how can you consistently create such videos?
In this case, we suggest trying AI twin avatars (your digital AI clone) to consistently produce quick property listing videos. This approach adds a personal touch to your listings without requiring your direct involvement, making your presentations more engaging.
AI twin avatars can replicate any script you provide, perfectly mimicking your voice and hand gestures.
Pro Tip: Keep these videos short, sweet, and to the point.
Transform Property Descriptions into Engaging Video Scripts
With AI, you can effortlessly transform your property descriptions or any other ideas into compelling video scripts.
For example, if you have market updates to share, just jot down your points in the AI scriptwriter, and it will generate an engaging script for you to record. It's that simple.
#2 Professional Video Recording Made Easy
Record Smooth Property Walkthroughs with Teleprompter Assistance
When doing a property tour, it's important for you as a realtor to keep things smooth and not miss anything important. Do you think people will still watch your videos if you don't maintain eye contact or keep forgetting your lines? No.
To avoid fumbling and losing your confidence, you should always use a teleprompter app to record your video to make sure you’re speaking in your natural flow.
It lets you pre-write your script, making sure you cover all key points about the property. And it also helps you maintain eye contact with the camera, creating a more personal connection with your audience.
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Enhance Your Market Updates with Perfect Lighting and Filters
Remember, you can establish yourself as a leading real estate expert by staying updated with the latest market trends and opportunities. If you present industry information clearly and easily, your videos can earn your audience's trust.
Your audience will see you as an authority if you create videos confidently. Whether it's your lighting, background, or any other element, they all contribute. If you feel there's insufficient lighting on your face while making videos, consider using AI face filters to bring your glow back.
These can boost your confidence by removing blemishes and wrinkles, whitening your teeth, perfecting your nose, and much more, all with AI.
Create Consistent Branded Property Showcases
When you’re growing your real estate social media, remember consistency in branding helps build recognition and trust with your audience.
Whether it’s-
- Intro and outro clips
- Name and contact info shown in the corner of the screen
- The same fonts and colors throughout
If you're unsure of your brand tone, you should try using an AI brand tone generator to analyze your previous scripts or texts and discover your unique brand tone.
#3 Streamlined Video Production
Quick-Edit Property Tours and Testimonials
AI video editing tools can help you quickly edit and compile property tours and client testimonials into engaging videos.
For property tours-
- You can first record a walkthrough of the home.
- BIGVU's AI editor streamlines your post-production process - automatically trimming dead space, adding smooth transitions, and syncing background music with just a few clicks
This allows you to produce polished videos in a fraction of the time it would usually take.
For client testimonials-
- Ask clients to talk about their experience on camera.
- Remove pauses and mistakes automatically with AI for a smooth video.
- Keep the final video short—1-2 minutes—to keep people interested and get your point across.
Add Auto-Captions for Property Features and Pricing
Captions are important for increasing the reach of your videos, especially on platforms where videos play without sound. You can use an automatic caption generator to create captions from your video's script/audio.
It makes your videos accessible to viewers who are hard of hearing and also to those who prefer watching videos with the sound off.
You can also add moving text on screen to point out key features and prices while showing each property. This makes it easier for viewers to understand and keeps them interested since they can quickly see important details without stopping the video.
Create Multilingual Property Descriptions
When you publish your videos on social media, there’s a high chance that your videos might also be watched by an audience who doesn’t speak your native language. And to cater that audience, it’s key to translate your videos in multiple languages or add subtitles to it.
And a good AI editing tool made this job super easy for you.
It helps you translate your captions into multiple languages so that everyone can easily understand how you’re describing any property and increase your chances of conversion.
Using BIGVU's multilingual capabilities, you can also create videos with AI voice overs in different languages, establishing yourself as a truly international real estate expert.
#4 Efficient Content Distribution
Schedule Property Listings Across All Social Platforms
BIGVU's integrated scheduling tool lets you post your property videos across Instagram, TikTok, and YouTube with one click. The platform automatically optimizes posting times based on your audience's peak engagement hours
You can also choose optimal posting times based on when your followers are most active.
For example, if you find your audience is active at 5 PM every day, you can schedule every video to be released precisely at 5 PM.
It helps you maintain a consistent posting schedule so you never miss a day, making it easier for your audience to remember you.
Send Personalized Video Emails to Potential Buyers
You know this- Adding a personal touch can help build trust and a good relationship with possible buyers. One foolproof method to establish this trust is through video emails.
You should start sending personalized video emails featuring property listings in their neighborhood, past client testimonials, and information about nearby local shops and amenities. Simply record your video, edit it, and send it to your potential customers via Gmail.
Maintain Consistent Posting Schedule for Market Updates
Consistency is key in social media marketing.
We suggest using AI tools like Chat GPT to help you create a content calendar that includes regular market updates, tips, and property showcases.
It can analyze the best times for posting based on analytics from previous posts, guiding you to maintain a steady flow of content that keeps your audience informed and engaged.
#5 Balancing AI Automation with Personal Connection
Combine AI Tools with Authentic Agent Personality
While AI tools can streamline your video production and enhance your social media presence, the heart of your messaging should always come from you. Make sure your authentic personality shines through in every video.
But how to do it?
Use AI-written scripts as a base, but feel free to add your own thoughts and experiences. Share personal stories about properties, neighborhood highlights, or success stories with clients to connect better with your audience.
For example, if you're using AI to create a script for a video walkthrough of a new property, the AI may provide a detailed description of its features and amenities. To personalize the video, you could share a story about how the backyard reminds you of family gatherings in a similar space from your childhood.
AI can help you find breathtaking views related to the property, which you can add as B-roll to engage your audience.
Create Custom Video Responses to Property Inquiries
Instead of just sending a simple text when someone asks about a property, you can stand out by sending a personalized video message. You can create custom AI avatars to create short videos addressing common questions from your audience. Then publish these videos on your channels or send them through video emails.
Talk about specific features that match what the potential buyer is looking for, and make sure to sound friendly and personal. This shows them that you really care about their interest and are willing to do more for them, which helps build trust and a good relationship.
Build Trust Through Personalized Video Messages
Trust is very important in real estate. Use personalized video messages not only to answer questions but also to follow up and check in with clients.
For example, send a quick video to thank clients for their interest in a property or update them on the market. When clients feel appreciated through personal communication, they are more likely to see you as their go-to real estate expert.
#6 Measuring Success and Scaling Your Strategy
Track engagement on property listing videos
Your real estate business can only grow when you understand which types of social media videos are effective and which are not. So start by checking how well your property listing and others videos are performing. Look at numbers like views, likes, shares, and comments. Use social media analytics tools to see how viewers interact with your videos. Find out which videos your audience likes the most.
For example, if one video gets more questions about the property, notice what made it successful—like the script, visuals, or how you showed the property. This will help you make better videos in the future.
But sometimes, we understand, it becomes difficult to track all your videos across all your real estate social media channels. In that case, you can go with a tool that helps you analyze and track videos across all your platforms at a single place.
Analyze Performance Across Different Platforms
Different social media platforms have unique audiences and engagement behaviors. Analyze how your videos perform across Instagram, YouTube, TikTok, and Facebook.
Find out which platform gets you the most clicks and questions from viewers. For example, if your YouTube listings generate more inquiries compared to Instagram, consider focusing more of your efforts there.
This information helps you make better content for each platform to get the most views and interactions.
Optimize Content Based on Viewer Demographics
Knowing who your audience is can help you make better content. Use your social media data to find out more about the people watching you—age, gender, location, and interests.
When you have this information, you can change the way you talk and make videos that fit what they like.
For example, if many of your viewers are first-time homebuyers aged 25-34, make videos that talk about their real estate needs and questions. This way, more people will watch your videos and maybe even buy from you.
Frequently Asked Questions
Q1. Which social media platforms are best for promoting my real estate business?
Ans- The best platforms for reaching people depend on who you want to target. Facebook and Instagram work well for many different age groups. TikTok and YouTube are better if you're trying to connect with younger audiences. LinkedIn is useful for networking with other professionals or brokers.
Q2. Does visual content play an important role in real estate social media marketing?
Ans- Yes, they do. Good-looking pictures and videos are very important for selling homes or properties. They can grab the attention of people looking to buy a home and help them imagine living there. Websites like Instagram and Pinterest are great platforms for sharing these photos and videos.
Q3. What specific strategies should I use to engage with local communities on social media?
Ans- Share news from your area, promote events happening in your community, and highlight local businesses. This approach helps you connect with people around you and makes you known as someone who understands the local scene.
Q4. How often should I post on social media as a real estate agent or real estate marketing agency?
Ans- You should try to post regularly. Based on how much you can manage and how your audience responds, this could mean posting every day or a few times each week.
Conclusion- Is Social Media Marketing for Real Estate Really Challenging?
If you’re new to social media marketing or looking to improve what you already have, these tips and examples can help you be successful. In real estate, social media is about more than just showing off properties. It’s about building relationships, sharing your knowledge, and creating a community around your brand.
As you start using these strategies, keep trying new things, keep learning, and most importantly, engage with your audience. The secret to doing well in social media for real estate is to be genuine, stay consistent, and always provide value to your audience.
And BIGVU will make your task easier than you can imagine.
Try BIGVU for FREE now.