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Why Video Marketing is Essential for Real Estate Success?
If you’re a real estate agent, video is one of the best ways to attract serious buyers and build trust before they even call you.
Because listings with videos get 403% more inquiries than those without videos
That means: more eyes on your listings, more calls, and more chances to close.
What types of videos work best for real estate agents?
These are the most effective types of real estate videos:
- Property Tours – Show off the layout, space, and feel of a home
- Client Testimonials – Let happy buyers or sellers share their experience
- Neighborhood Guides – Highlight nearby parks, schools, or local shops
These videos give buyers a full picture beyond photos or text. And they help people feel more confident about working with you.
The Complete Real Estate Video Production Workflow
Creating videos might feel overwhelming at first, but it doesn’t have to be.
With the right process (and a few helpful tools), you can create high-quality real estate videos that look professional, build trust, and get results.
Here’s a simple 4-step video workflow made for busy real estate agents.
Script – Know what to say before you hit record
This is where most realtors get stuck.
- “What do I say in my listing video?”
- “How do I sound confident on camera?”
- “What if I mess up mid-sentence?”
Instead of starting from scratch every time, use BIGVU’s AI Script Generator. Just type in a few details about your property or video goal, and it’ll create a ready-to-read real estate video script in seconds.
Whether it’s a property tour, a quick agent intro, or a client testimonial, you’ll never stare at a blank screen again.
Shoot – Record with confidence (even if you're not a “camera person”)
You don’t have to be a video expert to look good on camera.
BIGVU’s Teleprompter App shows your script on the screen while you record, so you can stay focused, speak clearly, and save time.
Not happy with how you look? Use the Face Filter to improve lighting or the AI Eye Contact Tool to make it seem like you’re looking at your viewers, even when reading.
Example: Want to film a condo tour during a busy afternoon? You can do it alone in just a few minutes using your phone, your script, and some natural light.
Style – Make your video stand out (without editing stress)
Once you finish filming, it’s time to make your video look and sound better.
BIGVU’s Auto Subtitle Generator adds captions automatically. This makes it easier for people to watch, especially since most viewers watch videos with the sound off.
If you want to add more pictures or clips but don’t have the time, the AI B-Roll Generator can do it for you. It adds background videos that match what you’re saying, like showing a neighborhood when you talk about a nearby park.
This saves you a lot of editing time and helps your videos look neat and finished quickly.
Share – Get your video in front of the right people
Now that your video’s ready—let’s make sure it’s seen.
Use BIGVU’s Social Media Scheduler to post your real estate videos across Instagram, Facebook, and LinkedIn—all from one dashboard.
Or send videos directly to your clients with BIGVU’s Video Email Tool. Great for following up after a showing or sharing a new property with potential buyers.
Pro tip: Post your video on your Google Business Profile and YouTube too. It helps you rank locally—and boosts your credibility.
After going through this process a few times, it becomes second nature. You’ll be able to plan, film, and publish a complete real estate video in under an hour.
And the best part?
You don’t need a big team or fancy equipment- just a phone, a script, and a little help from BIGVU.
7 Proven Real Estate Video Script Templates (with Examples)
# 1 FSBO (For Sale By Owner) Real Estate Video Script
Some homeowners try to sell their property without a realtor to avoid commission fees. While it's a bold move, FSBO sellers often struggle with pricing, negotiation, paperwork, and legal steps.
As a real estate agent, your video should acknowledge their effort but gently explain how you can help them sell smarter, faster, and with less stress.
This type of real estate video builds trust by offering help.
Think of it as planting the seed: “You’ve done great, but here’s how I can help take it further.”
Example from BIGVU AI Script Generator:
Prompt idea: “Why FSBO sellers should still consider working with a realtor”
When you enter the same input in BIGVU, you’ll get a few scripts as shown below. Pick up anyone and hit the ‘Add to Script’ button to get your complete video script.
For this example, we’ve gone with the last point and we’ve got the below script as an output:
"When it comes to pricing your home correctly, a realtor can be your biggest ally. They have the knowledge and experience to analyze market trends and compare similar properties in your area. With their expertise, they can accurately assess the value of your home and help you set the right price. This will not only attract potential buyers but also ensure that you get the best price for your property. So, don't underestimate the importance of working with a realtor when it comes to pricing your home!"
Use BIGVU’s AI Script Generator and select the “educational” tone for better results in this type of message.
Tips to Personalize:
- Mention a recent FSBO client you helped or a stat about how long FSBO homes stay on the market in your area.
- Acknowledge the seller’s effort (“You’ve already done the hard part…”).
- Add one strong offer (e.g., “Free pricing consultation with no obligation”).
- Keep the tone helpful.
Where & When to Share:
- Best for: Top-of-funnel, trust-building content
- Post on: Facebook groups, YouTube, Instagram Reels, and in direct messages to FSBO leads
- When to share: After seeing a local FSBO listing online or at the start of a new listing season
Check out this informative video where Kami Hall assists FSBO sellers by sharing valuable insights on negotiation strategies and terms to consider when selling your house.
#2 Real Estate Agent Introduction Video Script
In real estate, people don’t just hire you for your listings, they choose you because they trust you.
That trust starts with a simple “About Me” video.
This video acts like a virtual handshake. It lets potential clients meet you, hear your voice, and get a feel for how you work. When done right, it can help you stand out in a competitive market and attract people who want to work with someone just like you.
Example from BIGVU AI Script Generator:
“Hi, I'm [Your Name], a member of [Real Estate Group]. With [X] years of experience, I bring [Unique Quality] to every transaction. I ensure you find your dream home or sell your property seamlessly. Call me today!"
When we entered the same input in BIGVU AI writer, we got a few excellent results like these:
You can generate similar scripts using BIGVU’s AI Script Generator.
Tips to Personalize:
- Mention your city or area of expertise (“I help first-time buyers in Austin, TX”)
- Share one unique fact (your background, language you speak, your values)
- Add a friendly call to action (“Let’s connect” or “Send me a message anytime”)
- Keep it short: 30 to 60 seconds is ideal. Speak naturally, like you’re talking to a friend.
Watch as Alex Kolesar beautifully introduces himself, sharing his background and motivation for being a realtor in this video.
Where & When to Share:
- Best for: Social media bios, website homepage, listing presentations
- Post on: LinkedIn, Instagram, YouTube, Google Business, and email signature
- When to share: Anytime you want to build visibility and connection
#3 Real Estate Script for Sharing Your Unique Philosophy
Not every buyer or seller is a perfect fit and that’s okay.
Your real estate philosophy video helps set expectations, highlight your values, and attract clients who work well with your style.
This video makes your process feel personal and thoughtful. When clients hear your “why,” they’re more likely to trust your “how.”
Example from BIGVU AI Script Generator:
Now let’s try to weave this philosophy into a compelling video script. Your input in the BIGVU AI writer will be somewhat similar to this:
"Hi there, I'm [Your Name], and I don't just sell homes; I follow a philosophy that revolves around three crucial steps – Promote, Present, and Price. It means you're not just getting a realtor; you're getting a guide through the entire process."
Use BIGVU’s Tailored Sales Pitch Generator to create similar scripts. It helps you describe how you work, not just what you do.
Tips to Personalize:
- Include your signature process, motto, or belief (e.g., “Every home tells a story, and I’m here to help you tell it.”)
- Keep it clear, avoid buzzwords or vague industry terms
- This is a great place to sound like you (relaxed, real, and sincere)
Pro tip: Add your logo or tagline with BIGVU’s built-in branding tools to create a consistent feel.
Where & When to Share:
- Best for: Mid-funnel, when people are comparing agents or browsing profiles
- Post on: Website “About” page, Instagram Reels, YouTube, client welcome emails
- When to share: After a lead shows interest or when following up with potential clients
Take a look at this video where Sascha Chatman clearly explains how video Marketing can help you attract leads and grow your real estate business.
#4 Buyer-Focused Educational Real Estate Video Script
Buying a home is exciting, but also overwhelming.
Whether it’s a first-time buyer or someone relocating, there are a lot of questions:
- “Can I afford this?”
- “What’s happening with interest rates?”
- “Is now a good time to buy?”
This type of real estate video helps you educate, reassure, and guide potential buyers through the process, so they feel more confident reaching out.
Example from BIGVU AI Script Generator:
From the buyer’s perspective, the benefits of working with a realtor should be invaluable. So the first draft of your script should be similar to-
"Hi, I'm [Your Name], your guide to finding your dream home. I'm going to touch on important points such as the best time to buy, interest rates, how to prepare yourself, and many other important aspects.”
We got the following video scripts as an output to help that can guide real estate home buyers:
Use BIGVU’s AI Script Generator with keywords like “buyer tips,” “first-time home buying,” or “how to prepare to buy a house” to generate script ideas fast.
Tips to Personalize:
- Use local examples: “In Dallas, we’re seeing more starter homes under $400K”
- Keep your tone calm and optimistic: remember, your job here is to reduce overwhelm
- End with an invite: “Have a question about buying in [city]? Drop it in the comments or DM me!”
BIGVU’s Teleprompter App helps you talk naturally, even about hard topics. No need to memorize anything.
Where & When to Share:
- Best for: Top-of-funnel trust building + lead nurturing
- Post on: Instagram Reels, YouTube, TikTok, email sequences, buyer webinars
- When to share: Anytime market changes are in the news, or when running buyer campaigns
#5 Seller-Focused Neighborhood Guide Real Estate Video Script
When sellers think about listing their property, they’re not just thinking about the home, they’re thinking about the neighborhood.
Making videos that show nearby schools, parks, shops, and what the community is like helps sellers trust you. It shows buyers that you’re selling more than just a house, you’re selling a whole area where they can live.
It’s one of the most powerful ways to stand out as a local expert.
Example from BIGVU AI Script Generator:
You can start with something like this:
“Here's the walkthrough of the new house in Orlando, Florida. The people here are friendly and helpful. There's a public hospital nearby, schools for children, and parks for meetings and gatherings. The supermarket is just 2 blocks away with nearly all items available. If interested, call me at XXXX-XXXX.”
Tips to Personalize:
- Mention hidden gems (local cafés, weekend farmer’s markets, best schools nearby)
- Interview a neighbor or local shop owner on camera—adds trust and realness
- Use BIGVU’s Auto Subtitle Tool to boost engagement for silent scrollers
Want to save time? Try the AI B-roll Generator to add visuals like “grocery store,” “school,” or “park” without extra filming.
Where & When to Share:
- Best for: Mid-funnel seller trust-building
- Post on: YouTube, Instagram Reels, Google Business Profile, listing pages
- When to share: Before or alongside a “Just Listed” video, or when prospecting in that neighborhood
#6 Just Listed Real Estate Video Script
You’ve just listed a new property.
Now what?
You need to get the word out, fast.
A short, snappy video helps you do exactly that. It creates a sense of urgency, builds interest, and gets buyers to take action without overwhelming them.
These videos are quick to record and easy to repurpose across your social media, emails, and listing platforms.
Example from BIGVU AI Script Generator:
Your script should go somewhat similar to this:
“Hi, I listed your neighbor’s house down the street at [address]. It’s currently going for [listing price]. It’s a [number of bedrooms] bed, [number of bathrooms] bath. Are you interested?”
When we put the same in BIGVU, we got the following output:
Tips to make it your own:
- Mention something unique: “corner lot,” “recently renovated kitchen,” “near schools”
- Add a soft personal touch: “I walked in and immediately thought—this is perfect for a growing family”
- Keep your energy up—but sound like you.
Where to share:
- Instagram Reels
- Facebook feed or stories
- YouTube Shorts
- Google Business Profile
- Email to your list
Best time to share: The moment your listing goes live. Or even a sneak peek the night before.
For example, have a look at this real estate home tour in Chicago. In the same way, you can also make your videos a game-changer by creating 3d virtual tour videos.
#7 Just Sold Real Estate Video Script
You just closed a deal, great! Now it’s time to let the neighborhood know.
A short “Just Sold” video builds your credibility in that area and gently encourages other homeowners to consider selling with you, without directly asking for business.
It’s more about showing results than selling yourself.
Example from BIGVU AI Script Generator:
Your input will be similar to this:
“ I recently closed a deal on your neighbor’s place. We had several offers in just three days, selling way above the asking price. Are you considering a move too?”
We entered the same in BIGVU and got the following result:
Tips to make it your own:
- Mention a quick stat: “Sold in 72 hours,” “5 offers in one weekend,” etc.
- Keep it conversational: It should feel like a casual update—not a hard pitch
- Use BIGVU’s My News Flash option to format it like a quick announcement
Where to share:
- Instagram or Facebook stories
- WhatsApp status
- Email follow-ups with past clients or local homeowners
- Google Business updates
When to post: Within 24–48 hours after the sale closes, while the momentum is still fresh.
BIGVU’s Video Email Tool makes it easy to send your “Just Sold” video directly to homeowners in the same area, without needing a full email campaign.
Frequently Asked Questions
1. How long should my real estate videos be for maximum engagement?
Keep them short and clear—between 60 and 90 seconds is ideal for most platforms. This length is enough to hook interest without losing attention. However, videos like walkthroughs or tips can be longer, especially for YouTube.
2. What equipment do I need to start creating professional real estate videos?
All you need is your smartphone or laptop, good natural light, and the BIGVU app to script, record, and style your video like a pro, no fancy gear required.
3. How many videos should a real estate agent create per week?
Start with 1–2 videos per week. Focus on consistency over quantity. It’s better to show up regularly than burn out trying to do it all.
4. Which social media platforms work best for real estate videos?
Instagram, YouTube, and Facebook are great for reach, while Google Business helps with local visibility. Repurpose your video across all of them for more exposure.
Conclusion
Getting started with real estate video can feel a little intimidating, but it gets easier with each one you create.
That’s why we’ve shared 7 easy-to-use real estate video scripts and a simple process to follow. With BIGVU, you can generate your script, record with confidence, and share your message, without any tech skills or a big team.
Just remember to keep it real, add your personality, and keep showing up.
You’ll get better with every video.
Try BIGVU for free today and start creating with confidence.
