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What is real estate videography?
Real estate videography involves creating short, clear videos that help viewers understand a property, a process (such as “how to price your home”), or a market insight. This includes face-to-camera explainers, listing walk-throughs, quick tips, and local guides. Consistent video content builds trust and generates leads. Luxury Presence
Pro tips
- Mix educational topics (for sellers and buyers) with community content (schools, neighborhoods).
- Keep most videos 30–90 seconds; go longer for YouTube deep dives. Wyzowl
How long should a real estate video be?
For lead generation on social media, 30–60 seconds works best; up to 2 minutes can still be effective. For YouTube, aim for 6–10 minutes for deeper educational content that ranks in search. Always include a strong hook in the first 5 seconds. Wyzowl
Pro tips
- Write the hook last after you know the main takeaway.
- Use BIGVU’s AI Trim with Words to tighten your video.
Do I need a teleprompter app for video?
If you struggle with what to say or tend to ramble, a teleprompter helps you stay concise, confident, and maintain eye contact with the lens. This “eye contact” builds trust and improves on-screen presence, especially for first-time creators. Try BIGVU Teleprompter. NAR’s tech survey also shows clients respond positively to tech like video and drone. National Association of REALTORS®
Pro tips
- Set scroll speed so you still breathe.
- Use AI Eye Contact Correction if you can’t align with the lens perfectly.
What should I say in my first realtor video?
Start by addressing a pain point: “Thinking of selling in Miami? Here are 3 things to do before you list.” Teach one idea, add a local stat or anecdote, and finish with a call to action: “Comment ‘guide’ and I’ll DM you my checklist.”
Pro tips
- Use AI Script Generator for quick script options.
- Keep it to one promise, one CTA.
Which platforms are best for real estate videography?
Use YouTube for search-driven educational content and Instagram Reels/Shorts for reach. YouTube’s audience and trust continue to grow, while short-form social video dominates attention. Pew Research Center
Pro tips
- Post Shorts/Reels snippets that direct viewers to your longer YouTube videos or landing page.
- Add captions with AI Subtitle Generator.
How often should realtors post videos?
Posting weekly is realistic and sustainable for most agents. Consistency beats sporadic bursts. Batch three scripts, record them in one session, and schedule ahead.
Pro tips
- Use Mondays as your content day: script, record three videos, and schedule them.
- Convert long videos into clips with AI Auto Shorts.
What kinds of real estate videos bring in sellers?
Focus on educational, seller-focused videos: pricing myths, pre-listing checklists, “sell then buy” strategies, and moving-from-X-to-Y guides (e.g., Miami to NYC). Specificity helps sellers self-qualify.
Pro tips
- End with “DM ‘seller’ for my prep checklist.”
- Use Webcam Recorder for quick desktop filming.
Vertical or horizontal for real estate videos?
Use vertical format for Reels, Shorts, and Stories; horizontal for YouTube and your website. Record in 4K if possible so you can crop both ways later.
Pro tips
- Leave headroom for captions and on-screen text.
- Add branded lower-thirds with AI Video Editing Tools.
Does video actually help sell homes?
Most buyers start their search online, and the internet leads to discovery of 51% of purchased homes. High-quality video improves understanding and speeds up decisions. Marketers report positive ROI from video. National Association of REALTORS®
Pro tips
- Embed listing videos on landing pages; add B-roll with Free B-roll Generator.
- Always include a next step (calendar link, message keyword).
How do I look natural on camera?
Accept that early videos may feel awkward. Use a teleprompter to pace and breathe. Read for meaning, not word-by-word. Smile at the start, keep your hands visible, and pause at transitions.
Pro tips
- Practice 20 seconds at a time, not the whole script.
- Edit out filler words with AI Editing Tools.
What gear do I need for real estate videography?
Start with your phone and window light. Add a small tripod, clip-on mic, and a softbox for evening shoots. Drone footage is a bonus; NAR reports 52% of REALTORS® use drone photo/video for exteriors. National Association of REALTORS®
Pro tips
- For rooms, use slow pans; for exteriors, start with wide shots before details.
Loida’s playbook
- Start before you’re ready. Loida’s first FSBO call and first videos weren’t perfect; posting weekly built skill and confidence.
- Learn from feedback. She slowed her speaking pace and breathed between lines after early viewer comments.
- Mix platforms with intent. YouTube for searchable education; Instagram for personality and daily touchpoints (pets, gym, local life).
- Educate sellers. Prioritize local, searchable content (e.g., “Selling in Miami: timeline + closing costs”).
Conclusion
You don’t need studio gear or hours of editing to succeed with real estate videography. A simple workflow (script → teleprompter → captions → brand preset) helps you show up weekly, look confident, and earn trust with sellers and buyers.
Start with one short educational video this week. Use BIGVU to write, record, and brand it in minutes. Then repeat. Your future clients are already watching—meet them there.
