.jpeg){kind=small}
What is real estate videography?
Real estate videography is the practice of using video to market properties and your expertise—think listing walkthroughs, neighborhood spotlights, and quick education clips. It goes beyond photos to create an immersive feel that builds trust and drives inquiries. AgentFire
Does real estate videography actually help homes sell?
Video meets buyers where they search (online). In 2024, 51% of buyers found the home they purchased on the internet, so high-quality listing videos and neighborhood content can meaningfully improve discovery and trust. National Association of REALTORS®
How long should a real estate listing video be?
Aim for 60–120 seconds for social and 2–4 minutes for YouTube. Keep the first 5–8 seconds focused on the strongest hook (view, kitchen reveal, or location benefit) to capture short-form attention.
Pro tips
- Lead with the “one big reason” to watch.
- Add captions to increase completion and mute-play comprehension—try auto-captions.
Is a smartphone enough for real estate videography?
Yes. Modern phones shoot 4K and, paired with natural light and a teleprompter app, deliver professional results quickly. Add a clip-on mic and small tripod for stability and clear audio.
Pro tips
- Face a window; avoid mixed light.
- Record 4K 30fps; lock focus/exposure.
What should I say on camera if I’m new?
Use education: “How the listing process works in [Your City],” “Top 5 neighborhoods for families in Miami,” or “Should you sell before you buy?” BIGVU’s Script Assistant turns 8–12 keywords into a conversational script in seconds.
Pro tips
- Hook → 3 succinct points → call to action.
- Keep sentences short; read like you talk.
How often should agents post real estate videos?
Start with one video per week. That cadence is realistic, builds a habit, and compounds reach. As Lloyda shared, consistency beats trying (and failing) to post daily when you’re still building skill.
Pro tips
- Batch three scripts, then record in one sitting.
- Save brand presets in Brand Kit.
Should I film vertical or horizontal for real estate videography?
Match the platform: vertical for Reels/Shorts/TikTok; horizontal for YouTube and websites. If time is tight, frame for vertical and repurpose to horizontal with a safe center crop.
Pro tips
- Keep key action in the middle.
- Export two versions from Video Maker.
How much does real estate videography cost?
DIY is nearly free (phone + mic + tripod). Hiring a pro varies widely by market and scope ($250–$1,000+ for a standard listing video). Start with DIY for speed, then hire for luxury properties or complex shoots.
What’s the best call to action in a real estate video?
Make it specific and useful: “Comment ‘SELLER GUIDE’ and I’ll DM you the checklist,” or “Book a 10-minute pricing chat.” Always tell viewers exactly what to do next.
Pro tips
- Add the CTA as on-screen text.
- Include a link in your description.
How do I look natural on camera?
Use a teleprompter to keep eye contact, but write scripts that sound like you. Practice breathing and slow your pace (Lloyda learned this by watching her own videos and improving week by week). Teleprompter + conversational script = fewer takes.
Practical How-To: The 10-Minute BIGVU Workflow
Goal: Ship one educational or listing video in under 10 minutes.
- Pick a topic (1 min)
- Choose one audience: sellers, buyers, or investors. Ex: “Top reasons to invest in Miami real estate in 2025.”
- Draft your script with AI (1–2 min)
- Open Script Assistant. Enter 8–12 keywords (e.g., “Miami neighborhoods, schools, commute”). Select “Script with tips.”
- Set up your teleprompter (1 min)
- Paste the script into Teleprompter. Adjust speed to match your natural pace. Keep lines short.
- Record on your phone (2–3 min)
- Face a window, raise the camera to eye level, and hit record. Smile on beat one. Keep energy high for the first 5–8 seconds.
- Polish the cut (2 min)
- Add auto-captions (boost retention), trim silences, and apply your Brand Studio preset.
- Export for multiple channels (1 min)
- Create vertical and horizontal versions in Video Maker. Save a template so every video looks on-brand.
- Publish with a clear CTA (under 1 min)
- Example: “DM ‘LIST’ for this week’s off-market homes.” Link a free checklist from BIGVU Academy to nurture leads.
Loida’s playbook
- Start before you’re ready. Loida’s first FSBO call and first videos weren’t perfect; posting weekly built skill and confidence.
- Learn from feedback. She slowed her speaking pace and breathed between lines after early viewer comments.
- Mix platforms with intent. YouTube for searchable education; Instagram for personality and daily touchpoints (pets, gym, local life).
- Educate sellers. Prioritize local, searchable content (e.g., “Selling in Miami: timeline + closing costs”).
Conclusion
You don’t need studio gear—or hours—to win with real estate videography. A simple sequence (script → teleprompter → captions → brand preset) helps you show up weekly, look confident, and earn trust with sellers and buyers.
Start with one short educational video this week. Use BIGVU to write, record, and brand it in minutes. Then repeat. Your future clients are already watching—meet them there.
