Why do realtors have their picture on their advertisments?
As a realtor, your personal brand recognition is important. Your face and personality need to be connected to success and trustworthiness. That's why so many real estate agents are finding that if they don't have a presence on a social network, they'll be left behind.
Social media has become the driving force for real estate agents so they can connect with their audience and grow their business.
However, there are so many social media platforms. How do you know which one will work for you? To assist you, we’ve provided information on the top networking platforms so you can make an informed decision.
Each platform has its own unique features and benefits. Keep reading to find out which platform aligns with your goals and target audience.
BIGVU is one of the biggest teleprompter and video creation apps on the market that real estate agents use to make marketing content. Currently, BIGVU has over 7 million registered users and about 100,000 registered real estate agents.
Looking at data over the last three months, over 21,000 scripts were written by real estate agents for different platforms using BIGVU. We’ve analyzed the data to see which social media networks real estate agents use the most to give you accurate data.
Currently, Instagram is considered the ideal platform for a good marketing strategy for real estate. In fact, 74% of real estate agents create stories on Instagram which is one of the features of the app. However, TikTok is also becoming a popular choice for realtors.
Although there aren’t many real estate agents utilizing TikTok yet, the few that are using the platform are seeing great results. TikTok is an ideal way to reach a wider audience in social media and build trust with them but with less competition.
TikTok and Instagram aren’t the only social media platforms in the industry you can use to promote your business and connect with your audience. In this section, we’ve provided additional networking platforms that will help you reach your audience easily in the real estate space.
As of 2023, there are over 2.70 billion active users on YouTube from all around the world. It’s the perfect platform for long and short-form videos. About 55% of realtors post content on YouTube shorts to appeal to those who like watching quick videos.
The advantage of YouTube is that you have the opportunity to reach various clients such as first-time home buyers, people who want to buy luxury apartments, or people aged between 30 and 50.
If you’re looking for inspiration on the type of content to create on YouTube then take a look at the YouTube channel Living in Northeast Ohio. Here you can find content on what it’s like moving to Cleveland Ohio. This shows you the type of real estate content that do well on YouTube and gets more followers.
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As of the third quarter of 2023, Facebook has 3 billion users worldwide. Facebook the most used social media network and has various age demographics. 58% of realtors use Facebook stories to share their information. You can use it to create ads for your business or build a strong community.
Since Facebook has a variety of demographics, you can reach all sorts of people like first-time home buyers or people who want to move to a better area or individuals who want to buy a better real estate. Additionally, you can reach clients based on how much they are making using Facebook ads.
The perfect example of a successful realtor on Facebook is that of Realty Group. The business keeps its clients informed of the latest news and listings. Take a look at the video showing the company’s newest office location in Blaine to give you an idea of how to create your content and get clients to follow you.
With over 950 million users in over 200 countries, LinkedIn is the ideal social media platform for you to connect with other professional real estate agencies. Get insights into how these real estate agencies set up their profiles and what sort of advertising techniques they use to attract new leads.
LinkedIn provides an excellent opportunity for you to connect with potential sellers, buyers, and renters. You may find a much older client base with higher budgets on this platform so you can sell bigger or luxury properties.
Linda Kennedy on LinkedIn is the perfect example of the type of information to cover on the platform as a realtor. She shares content online of what it’s like to live in specific areas like Naples and provides attractive descriptions for each video.
As mentioned before, Instagram is the most popular real estate social network in the industry. On this platform, you can create updates on the latest properties. It’s also great for connecting on a personal level with your client base by showing them what you do on a typical workday for real.
Instagram appeals to a younger audience. You may get leads from Gen Z renters or potential millennial buyers. Create content that appeals to both these audiences.
If you’re not sure how to create interesting listings for your real estate Instagram page, then check out Taya DiCarlo’s page. She makes all sorts of professional posts on the latest real estate news and listings.
TikTok is quickly becoming the go-to platform for realtors to make short and snappy videos that make a big impact. You can share your new real estate listings in a fun and creative way on your channel.
If you want to reach younger home buyers and renters then TikTok is the ideal platform to attract new leads.
We love Mark Salerno Real Estate channel on TikTok! He does a great job of mixing fun videos with more real estate geared posts. It’s the perfect mix between professional and authentic!
BIGVU has various tools to help you make professional real estate videos. It can generate real estate scripts for you! Then, use the teleprompter to deliver your lines confidently and naturally.
BIGVU also has a variety of video marketing tools for realtors.
You can share visual content easily on all your social media accounts, and get free analytics of your real estate related videos. All you have to do is connect your social media accounts to BIGVU.
Canva is a free design platform that has thousands of customizable templates. You can create digital flyers for new real estate listings or customize the many video templates they have for catchy intros. There are a variety of themes to choose from that will make your real estate content stand out.
If you’re a realtor who’s always on the move, then you can use your smartphone to film videos on the go. Make sure you have a portable microphone and consider other accessories like a ring light and a gimbal.
If you’re looking for a quicker and easier way to share real estate-related content with your audience, you can do so via BIGVU. You can share your videos on all your social media pages with a simple tap of a button on your smartphone. You can also use BIGVU to edit your videos online to enhance their quality before you post them.
It can be daunting knowing where to start. Our recommendation? If you're still confused - start where you are comfortable. Is there a specific platform you enjoy being on? That's probably your first place to start. The key to succeeding on social media is consistency. Use tools that will cut down your production time and give you more time to do what you do best- sell homes!