Building a Brand on TikTok: A Guide to Growing Your Audience

Utkarsh Jaiswal
Utkarsh Jaiswal
Copywriter, Content Writer

With 1 billion monthly users, TikTok is the most popular social networking platform after Facebook and Whatsapp. And what sets it apart is its short video content as a centerpiece. 

But as a brand, are you leveraging the platform the right way?

In this article, we’ll introduce you to TikTok’s brand-building marketing strategies that you can use to skyrocket your business using the platform.

So let’s get started!

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Table of Contents:

    TikTok Marketing for Business - Overview of Few Decisive Tools to Make Impactful Videos on TikTok

    Before we dive into the depths of TikTok’s strategy for brands, what matters is how creative you can go in shooting videos for your brand.

    The more quirky and entertaining, the better.

    Here’s a list of a few striking tools that can elevate your TikTok clips!

    Say Goodbye to Pauses and Ums: Improve Your Speech with a Teleprompter

    How do you feel when you watch a video on TikTok, and the speaker in that video makes long, awkward pauses, says "um" or "ahh,” or goes off track?

    You lose your interest.

    The same can happen if you don't watch your speaking style while recording. 

    Although with BIGVU teleprompter, now you don’t have to remember your scripts

    Improve your TikTok video with teleprompter

    It lets you improve your pacing and delivery of words, making you sound more professional and confident. This means that you can stay focused on your videos, avoiding awkward pauses and rumbling. 

    Even with BIGVU’s AI scriptwriting tool, you can generate scripts within seconds.

    Try BIGVU teleprompter now!

    Produce Eye-Catching Footage with Video Maker and Caption Creator Tools 

    As a brand on TikTok, you have a fantastic opportunity to showcase your creativity in videos and engage with your viewers. It’s essential to do it right because your videos represent your brand. 

    How BIGVU helps in enhancing your TikTok videos

    And this is where BIGVU Video Maker wins the battle for you. With hundreds of cool features, you can style, edit, and design your videos to make them more engaging.

    First, you can crop your videos according to TikTok’s recommended aspect ratio size, i.e., 9:16; you can add your logo, music, fonts, etc., to bring your brand’s unique touch.

    With BIGVU’s online video and captions editor, you can spice up your clips with stunning visuals, images, and elegant themes.

    BIGVU video maker tools helping in making TikTok videos

    The background sets the tone. Make your videos look classy by adding a background of your choice with the BIGVU one-tap Green Screen Replace app.

    The Impact of Captions on TikTok Videos and How to Use Them Effectively

    Since TikTok is a platform where short-form videos are prominent, adding context and conveying your message through text captions becomes crucial to hook your audience.

    A study by Verizon found that 92% of US consumers watch videos on their mobile with the sound off. Adding subtitles makes it better for everyone to consume your content, including those watching without audio.

    BIGVU caption creator tools (web and mobile) for making TikTok videos

    Keep your texts short. It should also be visually striking to hook your audience to get your message’s gist in 3 seconds or less.

    With BIGVU, you can enable auto captions for videos, style them based on your brand story, and easily edit them on your device, whether iOS, Android, or the Web.

    How to Build a Brand on TikTok- Key TikTok Strategies for Success

    Keep Up with the Trends: Use Trending Topics to Get Brand Recognition

    As you open TikTok, you’ll find a “Discover” tab at the bottom of screen. Tap on it and use the search bar to explore trending hashtags or videos related to your region or business. 

    Try to be specific as possible. It strengthens the chances of your videos getting noticed and going viral.  

    For example, if you’re into cooking and see a trending hashtag like #FoodieFrenzy, you could use it in your video, and it might get views from your viewers.

    Collaborate for Success: Partner with Other Businesses and Influencers to Build Relationships and Increase Brand Awareness on TikTok

    Creating content in collaboration with creators drives exceptional results, according to TikTok.

    How collaboration in video ads drives engagement

    Let’s say, as a cosmetic brand, you can work with influencers in your industry and ask them to feature your products. This has one big advantage: you gain a new audience for your brand.

    Demonstrate the Benefits of Products and Services

    It’s worth noting that your customers don’t use social media to watch advertisements. They look to connect with friends, be entertained, or be inspired.

    You should be subtle while featuring your product or service on TikTok rather than making them the main focus. Instead, put your energy into thinking of creative ideas for demonstrating your product so that viewers find it interesting.

    For example, if you’re a skincare brand, you could shoot a video showing a nighttime routine of utilizing your product. It clearly shows how your product can benefit your viewers. And if they find it useful, they’ll share the same with others.

    Engage with the Audience

    All these TikTok strategies work if you genuinely engage with your audience, involve them in discussions or answer their questions.

    According to a study by Neuro-Insight, TikTok's engagement rate is 15% higher than other social media platforms. The platform offers an impeccable way to create a loyal following for your business.

    TikTok drives greater audience engagement

    So respond to comments under your videos, participate in trends, and even incorporate user-generated content into your videos. This way, you can create a space where your followers feel heard, valued, and connected to your brand.

    It ultimately results in deepening relationships with your customers, gaining valuable insights into their preferences and interests, and finally, driving sales for your business.

    Key Takeaways

    TikTok isn't just a platform only for teens to go viral. It’s a preeminent tool for brands to reach and engage with consumers. 

    And seeing the above reports, it’s clear TikTok will continue to be a big player in the social media marketing space, even in 2023. The tips and TikTok marketing strategies we’ve discussed will help you build a resilient and reigning brand.

    Start building your brand on TikTok. 

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