If you're going to move to another state, chances are you cannot travel as often as you'd wish to find your dream home. Video then becomes the best way to get a feel of the town, the neighborhood, and the house you're interested in. This why a lot of people who want to relocate use YouTube, Instagram and Tik-Tok to search for and watch videos of properties to buy.

On the listing side of your real estate business, video is an essential tool to attract would-be sellers. Think of it this way: the best homes are often the property of long-time owners. Would you entrust your home to someone you don't trust? In addition, many owners do not want to call or visit the local realtor because they do not want to commit to anything yet. This is when video marketing comes in: post a video where you introduce yourself and post it on your social channels, send a direct video message by email or otherwise to the owners you want to target. They may be reluctant to accept your call, but they will happily watch your personalized message. Do not request trust, build it!

When posting your listing, remember that there is nothing better than a virtual tour to assess a property. No need for fancy equipment or difficult software, just record several videos while touring the new listing to show exactly what the surroundings, the inner space and the amenities look like. Do not forget to introduce yourself because, no matter how good the property looks, buyers want to know they can trust the agent to help them come across the many hurdles to closing on their new home.