Tone Words - Create a Cohesive Writing Style

Md. Asif Rahman
Md. Asif Rahman
Certified Writer, Content Creator and Tech Expert

Are you looking for the right tone words for your marketing communication? How you create your content plays a crucial role in attracting the right audience. The right tone of voice can boost your sales or attract more traffic to your website. 

However, if you’re new to writing, you may not know where to start. The way you write must align with your brand's voice and your company’s values. So to assist you through your writing and marketing journey, we’ve provided a guide to help you develop a writing style that sells!

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Table of Contents:

    What are Tone Words?

    Tone words allow writers to express their attitude about specific subjects. They are words to describe someone's tone of voice. These words can depict a type of emotion such as excitement, sadness, or urgency. Furthermore, these words can have a negative, positive, or neutral connotation. 

    The tone is a feeling that the words evoke in a reader. With the right type of words, you can prompt someone to take action. Some authors create their specific tone of voice when they write so their style is instantly recognizable. 

    Why is it Important to Choose a Tone for Your Marketing Communications?

    Using tone words isn’t just for novels or creative writing. You can use specific types of words to create a recognizable brand voice. The tone you choose is particularly important in marketing communication because it gives you the power to persuade customers to take action or to feel a certain way about your brand. 

    Additionally, you should have a consistent tone throughout your marketing campaigns so you can build trust with your audience. With the right tone of words and voice, you can build a marketing strategy that’s unique from your competitors. 

    Tips for Crafting Your Own Unique Tone of Voice

    It can be difficult to develop your tone of voice, especially if you’re not sure if you should sound authoritative, casual, or friendly. In this section, we’ve provided valuable tips to develop a unique tone that sets you apart from the rest!

    Identify Your Target Audience 

    Whether you’re developing a website or writing content for social media, to attract the right people you must know exactly who your audience is. This will require a bit of market research so you can understand the demographic you’re targeting. 

    You’ll then know exactly the brand voice you should develop across all your marketing platforms. For example, if you’re selling makeup to teenage girls, your tone may be more casual and you can use colloquial terms that are popular in today’s pop culture. 

    On the other hand, if you’re selling software to CEOs of large corporations your tone must be professional with tone words that resonate with older demographics. Additionally, if you’re a real estate agent making marketing videos, your tone must be friendly but informative. 

    Understand the Purpose of Your Writing

    The next step is to determine the purpose of your writing so you can get the results you’re looking for. If you want to boost your sales you may want to use persuasive words to get your audience to take action. This is ideal for landing or video pages

    On the other hand, if you’re providing a tutorial, you’ll use an informative tone of voice that’s engaging. To boost engagement on your social media platforms you can use a conversational style where you can ask questions to get feedback from others. 

    Use Appropriate Language 

    One of the most important aspects to consider when developing your brand’s tone is the type of language you’re going to use. Some companies use humor to advertise their services and products which allows them to use funny or expressive words. 

    Others want to create a fun and exciting tone that makes people feel joyful. You’ll then use positive words so people feel happy when they see your brand. For example, Coca-Cola has the slogan “Taste the Feeling” which basically gives the impression that the taste of Coca-Cola has an exciting flavor. 

    Negative words are used when it’s an emergency or to prevent people from making a mistake. Arrive Alive will use negative words to ensure their audience understands the consequences of drinking and driving. 

    How BIGVU’s AI Brand Tone Tool Can Help You Create Quality Content with the Right Tone Words

    Key Features 

    BIGVU is a platform that assists people with no video background develop video content for their websites and social media channels. You can create speeches or scripts using an AI Magic writer. If you're looking to create a cohesive brand tone, you've come to the right place. Thanks to AI Brand Tone Generator, you can use the AI Magic Writer tot write scripts that always sound like you!

    Here are the key features that will help you develop content with the right tone words: 

    • Brand voice recognition: Analyze your existing scripts to identify patterns, tone, vocabulary, and style unique to your brand
    • Easy-to-use interface: Simply drag and drop scripts from previous videos to curate your tone.  
    • Faster script writing: Reduces the time and effort required to create content, enabling faster turnaround times using AI tools.
    • Flexible tone creation: Simply describe who you want to sound like to get the results you’re looking for. 
    • Security: Everything you do stays on the BIGVU platform and will be protected by extensive security measures so no one can have access to your work. 


    • Time efficient 
    • The ability to create thousands of scripts that match your speaking style
    • Easy to update your tone whenever you need to 
    • There are script templates to create your script suggestions 
    • Minimizes errors and grammatical mistakes 

    A Guide On How to Create Content Using BIGVU’s AI Brand Tone Tool

    To start creating your content using BIGVU’s tone tool, follow these easy steps:

    1. Log into your BIGVU profile.

    2. On your project page click on the New Script tab.

    3. Click on the AI Rewriter option on the left of your screen.

    4. You can select your personal style by clicking on the pen icon. You can then generate your brand voice if you paste a script inside the box. BIGVU will also give you options based on previous scripts you’ve created on the platform. 

    To make it easier to establish your tone, drag and drop a script into the section provided and allow it to create your tone automatically by clicking on the Generate with AI button.

    6. The AI generator will provide you with a brand style based on the script you’ve provided. You can edit this section to add more tone worlds if you like. Click the save button before you proceed.

    7. Choose what type of script you want to create such as Expert Tips or a News Flash.

    8. In the box provided, start writing a short snippet. The AI writer will then generate a script based on the information you’ve provided. Then click on Write New

    9. See how a script is created in the screenshot below.

    Tone Word Examples from US Presidents

    We decided to have some fun with the tool, and paste the transcripts from the speeches of three US Presidents. Then, once we had their brand tones, we created our own scripts using their tone of voice. The results are pretty fun!

    Joe Biden

    For this example, we pasted an emotional speech by Joe Biden so that we could get tone words that are empathetic yet hopeful.

    Barack Obama

    If you’d like to produce a brand voice with a positive and uplifting tone, you can create what you’re looking for in the BIGVU AI tone generator by using the right words. We’ve used Barack Obama’s farewell speech to see what tone the AI gave us. Here are the results: 

    Donald Trump

    When Donald Trump feels passionate, he doesn’t hold back. Here is an example of the tone words he uses and how it can create a brand voice that tells people you’re serious about making a change:

    Wrap-Up Try Creating Your Own Brand Tone Now and See For Yourself!

    So there you have it - BIGVU provides a quick and easy way to create your brand tone and write scripts using tone words that align with your values. If you're not sure where to start, you can try and paste communications that emulate how you would like to sound. After you've generated that brand tone, go ahead and turn into your pwn personal style.

    So why not try the BIGVU AI feature for yourself so you can create hundreds of scripts in minutes using your unique tone of voice?