The Do’s, Don’ts, and Examples of A Converting YouTube Video Script

Utkarsh Jaiswal
Utkarsh Jaiswal
Copywriter, Content Writer
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    With 1.7 billion unique monthly visitors on YouTube every month, it’s no wonder why video marketing has become such a massive hit in recent years! 

    And as Google says, more than two-thirds of us turn to the platform when we need advice or info- which is great news for content creators who have something valuable to share with the world. 

    Video gives them a super-easy way to visually communicate their message– not just grabbing attention but also conveying information through storytelling at its best!

    But here’s the catch!!!

    Your video thumbnails, titles, and descriptions might be enough to get viewers clicking ‘play’ on your YouTube video - but how do you keep their attention once they press play? 

    That’s where the power of YouTube script comes in. 

    To rank at the top of YouTube’s search results, your videos need more watch time, likes, and comments than those from competitors– all making a great script essential! 

    So if you're looking for tips on creating an engaging script for your video that will catapult it to the top of search results, read on!

    We’ll walk you through the do’s and don’ts on how to write a script for YouTube videos and provide a few video script examples.

    The Do’s of A Converting YouTube Video Script
    Create Your Outline

    Before jumping into your writing process, take some time to plan out the flow of your video. It will keep you on track while sharing all the tremendous valuable points in a streamlined way from start to finish! A proven structure that always works well is to start with a hook to grab attention, introduce yourself, provide value or information, and end with a call to action.

    Plan Your Hook to Capture Attention

    Your video's first 15 seconds are vital for keeping your viewer's attention. If you don't have a strong hook right from the beginning, there's a good chance your audience will click away to find a video that better suits their needs.

    So, what makes a good hook?

    It could be a rhetorical question, a problem or a statement, a visually striking image, or an interesting fact.

    By utilizing a clear and specific hook, you can easily capture their attention and deliver content tailored specifically to what they can gain from watching!

    Clearly State The Problem And Offer The Solution

    After you've engaged your viewer in your video, it's time to concisely state the problem in your script that your product or service will solve. It helps establish the relevance of your video content and sets the stage for how your product or service can help them.

    In other words, make it clear early on what problem your viewer can expect your solution to fix for them.

    Once you've established the problem, offer a solution through your product or service. Explain how it can help solve the problem and why it's the best option available.

    For example, if you're selling a new type of toothbrush that can help people with sensitive teeth, be sure to mention how it's different from other toothbrushes on the market and why it's the best option for those with sensitive teeth.

    Also, if you can provide examples or stories of how your product or service has helped others in the past, do so. 

    Add a Pinch of Storytelling Technique

    Stories have the power to captivate and engage your audience, so why not use them in your videos and encourage conversions? 

    Storytelling is a potent tool; incorporating it into your video strategy is a great way to engage your audience and encourage conversions. Using them in your YouTube video scripts lets you illustrate how your product or service can help solve problems and make a difference for others. 

    To learn the best ways to master storytelling, watch this video:

    Figure Out The Right Length for Your YouTube Video Script

    When making YouTube videos, aim for the sweet spot between 6-12 minutes. But there's no need to worry if your video is shorter or longer- as long as you keep it concise and pack valuable information! 

    When writing a script for your YouTube video, 125-150 words usually equal one minute of audio. That said, try keeping yours around 500-800 words, so you don't lose viewers' attention due to length!

    However, you can also view the average YouTube video length for different industries here.

    Now, let's move on to the don'ts of a converting YouTube video script:

    The Don’ts of A Converting YouTube Video Script

    Don’t Forget A Call to Action

    Ask viewers to take the next step with an offer that will benefit them with a compelling call to action at the end. 

    For example, invite them to download a free guide and tell them what they’ll get out of it– like how their lives may be improved by reading through it. 

    Keep it clear, compelling, and motivating for maximum impact!

    Avoid Jargon and Filler Words

    When crafting the script for your video, it’s essential to speak in terms that are easy for everyone to understand. 

    Instead of using industry-specific words and phrases like “jargon” or “technical terms,” keep your language simple – invite viewers into the conversation rather than alienating them with unfamiliar terminology! 

    Also, try not to use filler words such as “um,” “ah,” or “you know.” It will help ensure all eyes are on what you want to communicate instead of derailing attention from your message.

    The BIGVU teleprompter is an effective way to avoid filler words while recording your YouTube video. It lets you speak directly into the camera while texts scroll on your screen, allowing you to keep your focus on the camera and deliver your message effectively.

    Don’t Make it Too Salesy

    Highlighting the benefits of your product or service are essential for piquing people’s interest; however, it’s crucial to ensure you don’t come across as too pushy. 

    For the best results from your video, strike a balance between selling and providing value.

    Focus on showing viewers how using your product/service can bring solutions that benefit them rather than going for an overly invasive approach- this will increase conversions without turning people away!

    In fact, with the BIGVU AI Rewrite for the business feature, you can create your compelling YouTube script in a few seconds!

    To learn more about it, watch this video:

    Now that we have discussed the do's and don'ts, let's look at some examples of a converting YouTube video script

    YouTube Video Script Example

    Example 1: How to Write a Script for a Video for A Fitness App

    Hook- Tired of struggling to stick to a workout routine?

    Problem- Many people find it challenging to stick with their exercise program, leading to frustration and lack of progress.

    Solution- Our fitness app provides personalized workout plans, motivation, and support to help you reach your goals.

    Storytelling- We've helped thousands of people like you get fit and feel great. Our app has been featured in top fitness magazines and has a 5-star rating on the App Store.

    Emotional Appeal- Imagine being confident and proud of your body. With our app, you can make that dream a reality. You'll have access to workout plans created by experts and a supportive community to keep you motivated and on track. 

    You'll see the results and feel great about reaching your fitness goals. So don't let another workout program fall by the wayside.

    Call To Action- Try our app today and take the first step toward a happier and healthier life.

    Over to You Now…

    Ensuring your YouTube video script accurately reflects your vision is essential as a creator. Crafting a successful script for your YouTube video doesn't have to be rocket science- with the proper research and planning, you can create something that's both entertaining and educational!

    Just take care not to fall prey to common mistakes like using filler words or rambling on. A well-written script can help you build a loyal audience of engaged viewers who will actively help promote your content.

    Excited to try BIGVU’s AI voice-to-script feature?

    Sign up for free here