January 24, 2022

How to Write Video Scripts That Keep Your Audience Hooked?

Over a third of all internet activity is spent watching videos. Data fetched from a report indicates that people spend about 16 hours, on average, watching videos online each week. 

Last year, we witnessed a staggering spike in online video consumption, with nine out of every ten viewers reporting that they want to see more and more videos from their favorite brands.

89% of the overall video marketers have claimed video marketing to have been delivering them a good ROI. At the same time, 83% have reported that video marketing has been helping them generate high-quality leads. 

The reason why videos work as well as they do is that, as humans, our brains have been hotwired to react to visual content. That’s the reason viewers retain about 95% of the message conveyed in a video. However, on the other hand, when it comes to text, they are able to recall or retrieve only 10% of the information.

And as much as you’d want to incorporate video marketing into your overall marketing strategy, the thing is – video production is no piece of cake. While there’re numerous challenges that video producers and marketers face throughout the process, most of them have reported writing a highly engaging and informative video script to be the most challenging part of them all.

If your video script is boring and can’t catch and hold your viewers’ attention, then you’ll literally be wasting your money on your video marketing efforts. On the other hand, a highly engaging video script, when implemented right, holds power to make your video go viral. 

And to help you get the most out of your video marketing efforts, we’ve prepared this blog post, where we’ll be discussing:

  • Why is Video the Most Effective Form of Content in Today’s Digital World?
  • Follow These 5 Steps to Write a Highly Engaging Video Scripts That Keeps Your Audience Hooked till the End

Let’s touch down on each of these sections one by one.

Why is Video the Most Effective Form of Content in Today’s Digital World?

As a business owner or marketing executive, you may not only want to catch your audience’s attention but, at the same time, may be looking forward to building authority. You may want to position your business as an industry leader. And there’s no better way to build authority and credibility than by putting your face in front of the people you want to sell your products or services to.

With video marketing, you can put your face in front of your audience across different social media platforms like LinkedIn, Facebook, Instagram, or wherever it is you want to promote your business. 

As a business owner, if you want to convert a maximum number of the target audience into paying customers, you need to build authority and credibility. Most importantly, you need to build trust. 

Let’s say you offer web design and development services. 

Now, if you want to attract high-ticket clients, you can start building high-quality content revolving around web design and development to target your audience’s pain points and position yourself as an industry expert. But – the question is – what form of content should you produce – text or video? 

There’s a big difference between sharing your insights via a blog post versus doing so via video. 

When your audience read your blog posts, they won’t be seeing your face. And despite sharing valuable insights, not many of your readers will further explore your website or schedule a strategy call with you. 

On the other hand, when you present the same set of ideas in the form of a video, you’ll be building authority, credibility, and trust instantly. That’s because you’re putting your face in front of the people you want to sell to. And when they see you sharing your expertise, they’d want to know more about you, and if they are actually looking forward to hiring a website designer or developer, you’ll see an ever-increasing number of people reaching out to you.

But – if you’re producing a video, you should make sure that you are building a highly engaging and informative piece that’ll actually help you create a great impression and build authority. If your script is dry and doesn’t keep your audience at the edge of their seats, then they may lose interest – which is the last thing you’d want.

That’s the reason we’ll be looking at the five actionable tips you should follow to write a highly engaging and crispy video script for your next video.

Let’s dive straight into it.

Follow These 5 Steps to Write Highly Engaging Video Scripts That Keep Your Audience Hooked till the End

Note – This isn’t just another one of those blog posts that shares theoretical knowledge. Instead, we actually are laser-focused on delivering value – which is why we want you to take action on each of these steps to build a highly-engaging video script:

  • Step I – Figure Out Who Your Target Audience Is
  • Step II – Set Up an Engaging Hook
  • Step III – Keep Up the Promise
  • Step IV – Devise a Simple Yet Compelling Call-to-Action (CTA)
  • Step V – Focus on the Body Language

Step I – Figure Out Who Your Target Audience Is

If you don’t know who you’re talking to, you can’t possibly reach them and deliver the right message at the right time. From the language they speak to their interests, you need to understand who your target audience is. 

If your target audience is millennials, you need to make sure that you’re referring them directly and addressing their pain points and problems in your video – in a manner that engages them and keeps them hooked. 

If you don’t know who you are supposed to be speaking to, you’ll never be able to build an engaging video script in the first place. So, before you begin writing one, the first question you should ask yourself:

“Who Do I Want to Talk To?”

Also, there are chances that your target audience comprises different sets of audiences that you need to address differently. For example, if your male clients respond to a slightly different tone and style – and have different pain points and problems – than that of women, then you should consider producing two different types of videos.

While writing a video script, you need to get an accurate picture of your audience’s needs and concerns as well as the kind of language they describe their needs in. That’s the most important step. 

And once you have successfully identified and studied your target audience’s needs, concerns, pain points, problems, and language, the next step is to go ahead and start writing your video script.

Step II – Set Up the Hook

Upon reviewing dozens of marketing campaigns recently, it’s just disappointing to find out how poorly most video producers set up the hook. A hook is nothing but:

  • The question that you ask
  • The statement that you make
  • The promise that you offer

It’s not just your title – but it’s your first sentence as well. 

It’s important to note that a majority of your target audience would have never interacted with your business. Again, let’s say you run a website design and development agency. Now, if you roll out a video titled “5 Web Design Trends in 2022.” 

The title seems interesting. But – when your audience hit the “Play” button, they don’t know what they are in for. They want the video to be really engaging and at the same time informative. However, as soon as they play the video, if they find you talking about the history of web design or irrelevant content that they don’t care about, they’ll bounce off.

Your audience already knows what they want. And if you become more specific with their pain points and problems with your video titles and hooks, your video marketing campaigns will turn out to be successful. 

Your hook needs to be something like:

“3 Tips to Close Your Next Deal”
OR
“How to Lose 20 Pounds in Just 30 Days?”

Whatever it is, your hook makes a promise that you’ll go on to deliver throughout the video. But if your hook doesn’t make promises or target your audience’s pain points, then they’ll never click-through.

And it’s not just about the title. Your hook is your video’s first sentence as well. If you watch a majority of failed video marketing campaigns, you’ll see people content creators starting their videos with something like:

“Hey All! It’s so exciting to see you. I’m so excited to share this …..”  

Honestly, your viewers don’t care about this. It’s just fluff and will make them bounce off. Your audience needs something they care about. They want you to address their pain points and problems instantly. Or they’ll hop onto another video – in no time. 

So, while writing your video scripts, you need to make sure that you are avoiding any fluff and focusing on your hook. After all, you want your audience to stick till the very end, don’t you?

Step III – Keep Up the Promise

You know who you’re speaking to. You have an engaging hook. 

Congratulations – you have caught your audience’s attention. But that’s not where it ends. Now, you need to keep your audience hooked to the rest of the video. Remember the promise you made in the hook?

You need to deliver it in this step. If you made the promise, “How to Lose 20 Pounds in 30 Days?” you need to actually make sure that you are delivering valuable tips and tricks to lose 20 pounds in 30 days.

Let’s say your hook was “3 Tips to Close Your Next Deal.”

Now, as soon as you are done with your first sentence, you need to share these tips straight with your audience. In this case, here’s how you need to structure your article:

  1. Introduction (Hook)
  2. Tip I 
  3. Tip II
  4. Tip III
  5. The rest of the video!

You need to dive straight into these tips. Any fluff – and you will see your audience bouncing off the video. While writing the content, make sure:

  • You are not using industry-specific jargon that makes it too hard for the general audience to understand.
  • Don’t make your audience feel dumb. Your content should be easy-to-follow.
  • Focus on the Meat rather than adding fluff.

And once you have successfully delivered value, it’s time to wrap it up. And that’s what Step IV is about.

Step IV – Devise a Simple Yet Compelling Call-to-Action (CTA)

And as much as you’d want to deliver value, the end goal is to convert as many of your prospects into paying customers as possible. Delivering value via video is one part – but if you want to be in business, you need to focus on the conversions as well.

Once you have actually helped your audience with their problems via your video, you need to convey the action you’d like them to take. Don’t be shy – if your video is really value-adding, you’ve already done a good job at building a positive impression.

Now, if you want them to sign up to your newsletter, then convey the message in a straightforward manner. Or if you want them to hit the Subscribe button, don’t be hesitant to say it out loud. If you want them to share their opinions in the comment section, you may include something like:

“I hope I’ve managed to solve your problems. And if it was really helpful, I’d love to know. Let me know in the comments below. Thanks!” 

Or if you want them to follow your Facebook page, here’s something you can say:

“If you really found my tips helpful and would like to learn more, follow me on my Facebook page. I’ve dropped the link down below.”

But while building your CTA, you should make sure that you’re still making it worth their time. So – let’s say you actually shared meaningful insights via your video and end up with a CTA like:

“I hope I managed to solve your problems. If I did, do follow me on Facebook. I’ve dropped the link below.”

The disappointing truth is – once you have delivered value, your audience may not care to follow you on Facebook. 

Instead of saying this, you can say something like:

“If you follow me on my Facebook page, you’ll get more tips for …..”

While crafting CTA, you need to make sure that you are putting yourself in your audience’s shoes. 

Depending on what your goals are, you should build a Call-to-Action that helps you convey your message in a clear-cut manner and at the same time make sure that it’s worth your audience’s time.

That being said, the last step you should take into consideration is your focus on body language.  

Step V – Focus on the Body Language

Bodies have been working with people’s speech for thousands of years. One of the big mistakes most speakers make throughout their video is faking some of their actions. But – if you want to engage your audience, it’s advisable to avoid faking these actions. You should trust your body to deliver lively animated actions. 

Make sure that you bring all your energy to your video. Also, you need to not be afraid of getting hot and bothered. There are dozens of benefits of the BIGVU platform that’ll help you level up your body language throughout the video. And we’d love nothing more than to reveal them right in front of you.

Conclusion

Writing video scripts is one of the toughest parts of video production. From identifying who your target audience is to delivering value to focusing on the CTA as well as body language, multiple things work together parallelly that’ll contribute to the success of the video marketing campaign.

And to help you build a highly-engaging and informative video that you can use to level up your marketing efforts, we’ve rolled out the BigVU platform – an all-in-one application that allows businesses to script, shoot, style, and share their videos with ease.

To know more, sign up today!   

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