10 ideas for TikTok Videos for Business

As a business, you always want to be ahead of the curve and be on the cutting edge of marketing and social media trends. That's why it's important to consider using TikTok for your business. TikTok is a social media platform that allows users to create and share short videos with others. It's a great way to connect with new audiences.

1. Behind the scenes footage

Giving your audience a behind the scenes look at your business is a great way to connect with them. Show them what goes on behind the scenes and let them see the process of how your product or service is created. This is a great way to show off your company culture and give your audience a glimpse into what it's like to work at your business.

2. How-to videos

TikTok is a great platform for creating how-to videos. These videos can be anything from showing your audience how to use your product or service, to teaching them a new skill. How-to videos are a great way to engage with your audience and show them that you're an expert in your field.

3. Video testimonials

Customer testimonials are a powerful marketing tool, and TikTok is the perfect platform to showcase them. Share customer stories and let your audience see how your product or service has helped others. Customer testimonials are a great way to build trust and show that you're a business that cares about its customers.

4.  Your business video sales letter

Use your TikTok videos as a way to introduce your business to a new audience. Who are you? What do you do? Why should people care? Share your story in an engaging and creative way that will make people want to learn more about your business.

5. Elegant captions will make your videos stand out

Make sure your videos are captioned so that people can understand what you're saying even if they're not listening to the audio. Use creative and attention-grabbing captions that match the tone of your video.

6. Hashtags to reach a wider audience

Hashtags are a great way to reach a wider audience on TikTok. Use relevant and popular hashtags that will help people find your videos.

7. Promote your TikTok videos on other social media platforms

TikTok is a great way to reach a new audience, but you can also promote your videos on other social media platforms like Twitter, Facebook, and Instagram. This will help you reach even more people.

8. Collaborate with other TikTok users

Collaborating with other TikTok users is a great way to reach a new audience and get more views on your videos. Find users that have a similar following to you and see if they're interested in collaborating.

9. Spice up your videos with visuals

Adding visuals to your videos can help them stand out and get more views. You can use TikTok's built-in editing tools to add visuals, or you can use BIGVU to easily add visual overlays.

10. Keep growing - DIY Video Marketing

The most important thing is to keep growing. The more active you are on TikTok, the more likely you are to achieve success. Keep creating new videos and engaging with your audience to keep them coming back for more.

Do a Q&A on our Camera-Facing Video

Not showing your face is not a great idea. Videos need to be personal and engaging in order to be successful. But one way you can add some variety to your content is by doing a Q&A. This can be done with or without showing your face. If you want to show your face, film yourself answering questions that you’ve gathered from social media or your email list.

Recommended for TikTok VideoMakers

Don't showcase your products or services, pin the pains of the your audience so they relate to your videos

TikTok users don't want to be sold to, they want to be entertained. So rather than trying to showcase your products or services in your videos, focus on the pains and problems that your target audience is facing. This will make them more likely to engage with your videos and see you as a valuable resource.

Be authentic, show that your are subject matter expert and you know what you're talking about. This will make people want to learn more about your business and what you have to offer.

Use creative visuals and sounds to make your videos more engaging. TikTok is all about creative visuals and sounds, so make sure to use both in your videos to make them more engaging. Use creative visuals to grab attention and hold people

Not showing your face

Sometimes, it can be fun to mix things up and not show your face at all. If you create videos to inform, sell and persuade, it’s all about showing your face. You want to show off your personality and build a relationship with your audience.  But sometimes, it can be fun to show something else. Maybe you want to show off your product in a creative way, or give a behind-the-scenes look at your business.

More Ideas to blow up - Build your own blog

Make Your video content available also on our website with dedicated landing pages with Calls to action buttons.

Including a blog post along with your video is also a great way to improve your SEO. You’re giving Google more opportunities to rank you for keywords related to your business, and you’re providing valuable content that can be shared and linked to by others.

For more ideas on how to use video to improve your business, check out our post on 13 Types of Video Content That Will Drive Results.