What Are the Best TikTok Video Ideas for Businesses?
As a business, you always want to be ahead of the curve and on the cutting edge of marketing and social media trends. That's why it's important to consider using TikTok for your business. TikTok is a social media platform that allows users to create and share different short videos with others. It's a great way to connect with TikTok users and customers, build a following on TikTok, and increase your brand awareness.
TikTok Video Ideas That Will Go Viral
TikTok is different from other social media platforms such as Facebook or Instagram, as it is much easier for videos to go viral. Your videos are not just shown to your closed group of friends or followers, but rather based on interest. Furthermore, when it comes to selling on TikTok, research has shown that TikTok users come to the platform with a purchasing mindset, and expect to be “sold” to. While on other platforms, sales videos can annoy, on TikTok, they are almost expected.
But it's not just about jumping on trends—it's about finding the right video style that aligns with your business brand's identity and goals to constantly share. Whether you're showcasing your product in action, participating in viral challenges, or sharing behind-the-scenes glimpses of your company culture, there's a TikTok video format that can help you connect with your audience meaningfully.
Let's take a look at different TikTok ideas for businesses to increase brand growth using videos.
1. Behind-the-Scenes & Day-in-the-Life Video
Offer your audience a behind-the-scenes or day-in-the-life look at your business to connect with them. Try to show them what goes on behind the scenes of your business and let them see the process of how your product or service is created.
Sunstone Jewelry's post on TikTok a "Day in the Life" video that shares with her viewers a personal glimpse into the daily routine of its founder, highlighting the creative process and brand story. This behind-the-scenes content connects with the audience by showcasing the passion and craftsmanship behind each piece of jewelry. With BIGVU, TikTok users can use the app to record their videos and special features like AI music and AI captions.
2. How-To Videos
TikTok is a great platform for creating how-to videos. These videos can be anything from showing your audience how to use your product or service, to teaching them a new skill.
Chipotle's TikTok features quick how-to videos that reveal how their popular menu items are made. These clips engage fans by offering a glimpse into the brand’s cooking process and encouraging them to recreate dishes at home.
3. Customer Testimonials and Success Stories
Customer testimonials are a powerful marketing tool, and TikTok is the perfect platform to show them. It's a way to build trust and show that you're a business that cares about its customers.
MissDarcei's TikTok features a testimonial highlighting her experience with a beauty product, using humor to make the content relatable and engaging for viewers. Some customers may get nervous about recording a video, and that’s when using a teleprompter can be a game changer.
4. Trending Challenges and Hashtags
Participating in trending challenges and using popular hashtags are essential for businesses to increase visibility and engage with the TikTok community.
Wendy's TikTok video features the "Ask Wendy Anything" challenge, where users are encouraged to ask Wendy's quirky questions in the comments. The brand responds with humorous and clever replies, fostering engagement and building a fun, interactive community around their content.
5. User-Generated Content
Encouraging customers to create content using a business brand's products and then featuring that content helps build a sense of community and authenticity.
Starface collaborated with Kim Kardashian in a viral TikTok video, showcasing their signature star-shaped acne patches. The video highlighted Starface's fun and playful branding while leveraging Kardashian's influence to reach a wider audience.
6. Giveaways and Contests
Businesses use giveaways and contests to drive engagement and increase their follower base by encouraging viewers to participate in exchange for a chance to win a prize.
Dylan Bleue's TikTok video provides a quick overview of a product package, showing the various items included. The video gives viewers a general sense of what's inside without going into detailed descriptions of each product.
7. Memes and Trend Adaptations
Adapting popular memes or trends to fit a brand’s message is a fun way to connect with the audience, often leading to viral content.
Red Bull's TikTok video cleverly uses a meme format to depict the intense energy and action associated with the brand. The meme style adds a playful twist, making the content relatable and shareable while still reflecting Red Bull's adventurous spirit.
8. Business Hacks and Tips
Sharing useful business tips or hacks that relate to a business’s products or industry can attract viewers who are looking for quick and valuable content.
Here is a video by Ben Alistor who creates concise TikTok videos that simplify marketing strategies, offering actionable tips for entrepreneurs. His content helps small businesses effectively use TikTok to boost brand growth and grow social media audiences.
9. Product Demonstrations
These videos show products in action and often include influencer reviews, which help build credibility and drive purchase decisions.
The Ordinary's TikTok video demonstrates how to use one of their skincare products, focusing on its application and benefits. The clear, step-by-step demonstration helps viewers understand how to incorporate the product into their routine, making it approachable and easy to watch. Using BIGVU's special tools like AI Face filters and automatic subtitles features can make your video look professional.
10. Event Highlights
Sharing highlights from events, whether virtual or physical, helps businesses engage with their audience and showcase their brand in action.
Disney's TikTok video features a highlight from an event where celebrities leave their handprints not only celebrates these stars but also draws fans, boosting business by spotlighting Disney's unique and memorable experiences.
All these different kinds of videos on TikTok can significantly improve business engagement and help businesses connect with new customers. By sharing interesting content and interacting with your following on TikTok, you can build a loyal community. Whether you post on TikTok daily or just a few times a week, consistently delivering good, relevant content will increase your chances of becoming popular on TikTok. A great tip to try is to start each video with a question or an interesting fact that encourages viewers to comment and share. By leveraging these strategies, you can turn TikTok into a powerful tool for growing your business.
More Tips for TikTok VideoMakers
Understand TikTok Trends
Staying updated with the latest TikTok trends is important, as they can provide valuable insights for creating relevant video content to improve your business. Trying to align your content with what's popular in your industry is a great way to attract new followers and engage your current audience. This approach is not only easy but also a good strategy for TikTok marketing. Finding and leveraging unique trends can give your videos a boost, helping you stand out and reach a broader audience in a crowded platform.
Lisa Remillard has gained significant popularity on TikTok by creating engaging content focused on current events, where she breaks down complex news stories into easily digestible segments. Her strategic use of trending hashtags amplifies her reach, making her videos more discoverable and relatable to a broad audience. This approach has helped her make a loyal following and become a trusted voice in the TikTok community.
Create Engaging Content
Start by developing creative, fun, and interactive videos on TikTok that effectively showcase your product. Use TikTok ideas for businesses to craft content that resonates with your target audience and keeps them entertained. Share your videos consistently to interact your followers and attract new ones. This approach is a good strategy to build a loyal following on TikTok, ensuring that your product stands out and connects with viewers daily.
Build a Following
Consistently create videos that offer valuable and relatable content to grow your business audience on TikTok. Each day, try posting content that encourages your audience to comment and ask questions, making your brand feel more personal and accessible. This approach is an easy yet effective way for your company to boost visibility. Add unique insights about your industry or services to make your posts stand out. Interacting with your followers in a personal way is a great way to reach more people and make a loyal community.
Leverage TikTok as a Marketing Tool
Utilizing TikTok as a powerful platform to creatively promote your business and products, helping you connect with a broad audience. Share engaging content that highlights your services and adds value to your customers' lives. A good tip is to ask questions in your videos to encourage interaction and feedback from your audience. Try using TikTok to reach potential customers by showcasing what makes your business unique, and don't hesitate to experiment with new social media strategies to maximize your impact.
Which App can Create Viral Video Content on TikTok for your Business?
When you're looking to create videos, you want an app that supports you from start to finish, right? Ideally, one that allows you to record, acts as a teleprompter, and includes AI features like script writing, beauty filters, and eye contact correction. Plus, it should let you share on multiple social media platforms and analyze your progress. BIGVU is the perfect all-in-one production app, adding benefits like AI video editing, branded templates, AI voice-overs, and more. It’s a great tool for influencers and companies wanting to stand out on TikTok and other platforms.
Join the ranks of successful businesses—use BIGVU to elevate your TikTok game!
