What is A Vlog and How it Can Boost Your Business Visibility?

Utkarsh Jaiswal
Utkarsh Jaiswal
Copywriter, Content Writer
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    Vlogging has become increasingly popular in recent years, and it’s not hard to see why. 

    With the prevalence of social media platforms like YouTube, Instagram, and TikTok, visual communication has become more popular than ever.

    From recording workspace tours to daily business activities or shooting brand success stories to filming meet-the-team videos, vlogging adds a human touch to your business and, at the same time, educates or inspires your customers.

    What Is A Vlog and How To Do It?

    A vlog, also known as a video blog, is a form of blogging that uses videos as a medium to provide viewers with information. 

    A business vlog consists of information where you talk about your business, share knowledge about your industry, or provide a tutorial guide on topics related to your niche and experience.

    If you're just starting out, take a look at these exciting vlogging ideas for beginners.

    To start sharing your knowledge or experience through vlogs, you should follow these steps-

    • Choose a topic or niche you want to speak about.
    • For the first few vlogs, you can take the help of video scripts or brief outlines. In fact, BIGVU takes down the hassle of memorizing scripts and allows you to speak confidently, making eye-to-eye contact.
    • Record your vlog with a camera or a smartphone.
    • Import the vlog to video editing software, such as BIGVU.
    • Edit the vlog and then export it directly to any social media platform like YouTube, Instagram, or TikTok.

    Vlogging on TikTok- How To Make a Viral TikTok Vlog?

    At a glance, it might seem TikTok is for making those smooth transition videos or comedy sketches, but the business opportunities on TikTok are profound.

    And why not?

    After all, TikTok has 1 billion monthly active users. It offers ample opportunities for brands to be seen and engage with their audience.

    How To Vlog On TikTok?

    As a business owner, try to keep your viewers engaged with your videos on TikTok.

    The best way to do this is by sharing a compelling story that resonates with your brand.

    If your vlogs are unique or inspiring, you'll not only grow your TikTok audience, but also gain some loyal followers. And if your focus is on majorly selling, these types of videos will help you make sales as well.

    Remember, people come to the platform to be entertained, inspired or informed. 

    So after recording your vlog, you need to ask yourself what the viewer will gain by the end of the video.

    How Often To Publish Videos on TikTok?

    Well, TikTok recommends posting relevant vlogs 1-4 times per day is enough to get high engagement rates.

    TikTok recommends posting 1-4 times per day

    Vlogging on Instagram- How To Create Stunning Instagram Vlogs?

    With Instagram being one of the most popular social media platforms, it's no surprise that businesses can use it to their advantage. 

    And the most effective strategy to market and grow your business through vlogs is to create eye-catching videos on Instagram.

    How To Vlog on Instagram?

    Generally, vlogging on Instagram can be done in two different ways:

    Vlogging on Instagram Stories or Reels

    Vlogging on Instagram Stories is a great idea to engage and interact with your followers and viewers. 

    Although Instagram Stories are limited to 15 seconds, you can post as many videos as you want in a series, provided they’re meant to educate or inspire your audience. 

    To make your stories enjoyable, edit them in the correct aspect ratio, i.e., 9:16 or 1080x1980 pixels. Later you can add music, captions, and GIFs to make it even more engaging.

    With BIGVU, you can easily style your video in different formats, add your logo or your preferred background music to make your vlogs stand out from the rest.

    Pro Tip- To avoid your Instagram Story vlogs from disappearing, don’t forget to “highlight” them on your Instagram profile for your new followers.

    Highlight Important Instagram Stories

    However, if your videos are longer than 15 seconds, Instagram Reels are the best option for you to publish your videos. In fact, Reels allow videos up to 90 seconds.

    Vlogging In-Feed On Instagram

    The maximum length of an Instagram in-feed video is 60 seconds. Surely that might not be the ideal length for a 10-15 minute vlog like on YouTube, but you can include a lot in a 60-second video.

    For example, you can record and share your workspace tour with your customers. It inspires them to see where your products are created or managed.

    Vlogging on YouTube- How To Create Appealing YouTube Vlogs?

    Currently, YouTube has around 2 billion monthly active users, almost one-fourth of the world’s total population.  

    It’s the second biggest search engine falling after Google, and is the second most visited website on the internet. 

    Incredibly huge… Isn’t it?

    So vlogging on YouTube can prove to be a game-changer for your business if done effectively.

    And the best part is that there’s no limit on the video length you can create. 

    How To Make Eye-Catching Vlogs on YouTube To Attract More Customers?

    A business vlog doesn't have to look too flashy. Of course, you can maintain a certain level of professionalism in your videos.

    But it all depends on the type of vlog you create. In fact, we’ve listed down 65 mind-blowing vlogging ideas for business owners to embark on their video marketing journey.

    Here are the two main types of vlogs you can create as a business owner.

    Educational Content

    People are increasingly turning to YouTube for educational content. With around 500 million views of learning-related content on the platform daily, businesses have an excellent opportunity to engage potential customers by creating informative videos about their products and services.

    Brand Storytelling

    Undoubtedly, one of the most effective ways to create captivating video content is by using storytelling techniques. It will entrance your viewers and keep them engaged.

    Videos like these are great for establishing a lifestyle around your brand, letting people know that they're not just buying a product but an experience.

    How to Add Your Vlog on Your Website?

    Now that you have posted your vlog on social media, it's time to embed it on your website to drive sales and create brand awareness through different mediums.

    The few major reasons to add your vlogs on your website are:

    • An average user spends 88% more time on the website if it has a video.
    • It keeps the visitors on your website longer and engages them with your content.
    • People do businesses they trust, and your business vlogs let customers get to know, like, and trust you.

    Now let’s see how to add or embed your vlog on the website.

    How To Add/Embed YouTube Vlogs on a Website?

    After you’ve published your vlog on YouTube and it’s live, simply click on the “Share” button and then “Embed.” Copy the code and paste it on your website; boom- it’s done.

    How to Embed YouTube Clip in your Website

    How To Add/Embed Instagram Vlogs on a Website?

    Each video on Instagram is supported with the embed feature. All you’ve to do is click on the three dots (...) from the desktop mode in the upper right corner. 

    How to embed Instagram vlogs on website- Step 1

    Click on “Embed” and copy the code. Once copied, simply paste it on your website or the editor you’re using.

    How to embed Instagram vlogs on website- Step 2

    How To Add/Embed TikTok Vlogs on a Website?

    On TikTok, you’ll find the embed code option at the lower right-hand side of the video. You’ll get a link for the default size of a 340x700 player, but you can tweak some settings while adding the code on your website. Looking for ideas for your TikTok Videos ? check this article on ideas for TikTok Videos for your Business.

    How to embed a TikTok video in your website ?

    Vlog Website Templates- Start Creating Stunning Vlog Websites for Your Business

    As a part of your video marketing strategy, your business vlogs will be amongst the premiere channels to communicate high-value content. 

    And if you’re looking to create a fantastic website that showcases your vlogs majorly, then it’s better to go with some sensational vlog website templates.

    You can easily choose any free or paid vlog website template and start creating nice-looking websites to capture your customer’s attention. These templates are super-easy to work on with customizable drag-and-drop features. 

    Pro Tip- While selecting a vlog template, keep your business theme in your mind and then select the best theme that features your goals. 

    Create spectacular video landing pages here and make your business stand out.

    BIGVU video landing pages

    Learn how to create video landing pages using BIGVU and customize your URL here.

    It’s All About You- Get in front of The Camera and Make Things Happen

    The goal of your vlogs is to educate your audience about your day-to-day brand activities and give them an inside look at what goes on. This will create a personal experience that will forge a connection with your viewers. To do this, switch on your camera or mobile device and start recording!

    And if you’re just starting out, we’re here to assist you in your video marketing journey.

    BIGVU allows you to record, edit, and post your vlogs, all from a single device. With a wide range of features, from writing scripts to adding captions and replacing green screens to trimming videos, plus a variety of other exceptional add-ons, our goal is to help you create compelling vlogs that will help you succeed in your business marketing strategies.

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