65 Social Media Video Ideas for Business Owners to Boost Engagement in 2025

Why Social Media Videos Matter for Business in 2025?

TikTok users spend over 95 minutes a day on the app. Instagram Reels keeps viewers hooked for 30+ seconds. And YouTube Shorts? It’s leading the race with the highest average engagement rate—5.91%.

Apart from views, it’s more about results.

Because 9 out of 10 consumers say video helps them make buying decisions.

For small and mid-sized business owners, that’s a huge opportunity to show up with social media video ideas that educate, entertain, or explain, without any big ad budget.

How to Choose the Right Video Idea for Your Brand?

Before you press record, it’s worth pausing to ask: “Is this video idea actually right for my business?”

Because not every trend, tutorial, or talking-head clip will serve your goals—or your audience. To get the most out of your content, your video ideas should sit at the intersection of three things:

#1 Your Brand Voice

If your brand is warm and personal, a behind-the-scenes vlog or a day-in-the-life video may feel more authentic than a highly polished explainer video.

If your tone is expert and results-driven, an on-screen demo or step-by-step tutorial might land better with your audience.

Your videos don’t share information—they describe who you are. That’s how you build trust.

#2 Your Audience’s Needs

- What questions are your customers asking?

- What objections stop them from buying?

- What topics light up your inbox or comment section?

Choose social media video ideas that speak directly to those needs.

A quick “3 things to know before hiring a [your service]” video, for example, can drive more qualified leads than a trend-based reel that says nothing.

#3 Your Business Goals

Not every video has to go viral. Some should educate. Others should nurture trust or nudge people toward a decision.

If your goal is awareness, creative video ideas for TikTok, Instagram, and YouTube can help you reach new audiences.

If you’re aiming for conversion, a detailed case study or product walkthrough will be more powerful.

67 Next-Level Social Media Video Ideas You Need to Try

#1 Tutorials & How‑Tos

How-to Videos

Simple videos that show various ways of completing certain tasks are among the most popular videos on YouTube, especially with beauty and tech YouTubers. However, the possibilities are endless.

From how to become more confident, to how to play your favorite song, to any topic related to your business, there are an endless number of tasks you can tackle. If you can teach something, there is probably someone out there looking to learn it.

Teach Something in Your Industry

People love information and learning. So, one of the videos that will get a lot of traction is to teach them things related to your business. For instance, if you are selling cars, you can create a video explaining how to find the best car that suits your needs.

Product Tutorial

There is no shortage of customers looking for tutorials, especially for tech-related products. As such, you need to make at least one tutorial for every new product you release, unless the functionality is similar to its predecessors.

The tutorial doesn't even have to cover the whole thing. Instead, you can just focus on a couple of features that are new or confuse most users. Once they get acquainted enough, they may gain interest in the product.

The video provides a tutorial on how to use filters and a teleprompter effectively to deliver messages professionally with BIGVU, even on days when you might not feel your best.

A simple animated video that lasts about a minute should cover all the features you would like your customers to know about. These videos easily sway people towards buying the product after understanding how it can make their lives better.

Solve a Problem With Advice

For people to view your brand as a reputable authority, you need to help people answer their burning questions and solve their problems by giving them advice. The more you help people the more you grow.

Once you successfully fill a knowledge deficit by breaking down hard concepts into easy ones, people will be more inclined to use you as a source of their information on related topics.

DIY Videos

DIY projects are just as popular as tutorials on YouTube. Your audience will appreciate learning to do something by themselves. A topic that is commonly covered on YouTube is cooking and following a certain recipe.

Simple crafts such as how to fold an origami horse, as long as it is related to your business will do.

Presentations and Webinars

If you hosted an educational webinar or presentation, you can upload the recording on YouTube for interested parties in your audience who missed it. Sharing such educational content sets you apart from your competitors as an authority in your field.

Explainer Videos

Videos are the simplest way to present a hard concept. If there is something relating to your business that your audience seems to have questions about, you can create a simple video that addresses everything in detail.

Explainer videos can also be used to explain how your products will make life easier for the viewer. You can also create an explainer video that explains what your business does and who it serves and what it is trying to achieve and pin it at the top of your profile for people to instantly understand what you are about.

The video shows how to edit videos professionally using BIGVU, focusing on adding automatic captions, logos, visuals, music, and more.

#2 Behind‑the‑Scenes Footage

Behind The Scenes

A behind-the-scenes video gives your audience a sneak peek into how your business operates. There are various things you can focus on such as company meetings, creation of the products, or how you standardize to ensure quality.

These videos show the human part of your business, making the viewers more invested in what you are offering.

Watch this video showing behind-the-scenes footage of a local glass manufacturer shoot.

Business Vlogs

A vlog is a video version of a blog. You can periodically create videos that show your daily business life or operations. You can even highlight different jobs per vlog, showing what the employee generally does.

These videos are quite popular as most people like to know what goes on behind the curtains.

With the help of BIGVU blog to vlog generator, you can quickly generate unique video scripts for your vlog and make viewer’s hooked to your content.

Watch this video if you’re going to start recording your vlogs from today.

Office Tours

Apart from meeting the team, you can show your audience around your workplace (or home if you are working remotely). You can show your viewers such things as your home, your office, your neighborhood etc.

Routine Videos

A routine video is a video that shows the sequence of actions that are regularly followed. One of the common and popular routine videos is workout routines.

For your business, there are various routines you can show. Some of them include a morning routine that shows what you do when you get to work in the morning, an evening routine that shows what goes on at closing time, or even a project preparation routine that shows what goes on when preparing to start a project.

Timelapses

Timelapse is a video setting that allows you to film for a long period of time and then speed it up to shorten it to a couple of seconds or minutes. Many cameras and smartphones have this feature.

You can record timelapse videos to showcase any work in progress, or just the general day-to-day life at the workplace.

This is a beautiful video that shows a timelapse of office workers during the day.

How It’s Made Videos

How it's made videos are quite popular on YouTube. They illustrate how various products are created from scratch. These videos are quite effective at lengthening customer retention because customers can gauge the quality of the finished product from the quality of the components.

#3 Product Demos & Reviews

Product Showcase

A product showcase video is different from a product tutorial because it doesn't focus on how to use the product. Instead, it focuses on demonstrating the features and benefits of the product. The product can either be new or have been in the market for a while.

Product Unboxing

Product unboxing videos are quite popular on YouTube. They allow customers to know what to expect in the packaging and how to set up your product for use. Most of these videos are usually followed by a short review, so customers can understand how the product will benefit them.

These videos are also quite handy if you offer products that are uniquely packaged.

New Product Announcement

When launching a new product, it almost goes without saying that you need to accompany its announcement with a video. The video could go into details how it will benefit the users and if there were predecessors, you could feature them and explain what has changed and why is that good for the user.

Not only does this allow people to understand what's new with the product, but it is also a way of making sure as many people as possible hear about it.

Product-in-action Videos

Product-in-action videos, just as the name suggests, are for showing how your product works. These videos are especially common for products such as video games. Play station and Xbox regularly post videos of the games available on the consoles.

These videos allow the viewers to get a feel of how the product looks and functions, as well as educate them on how to operate it.

Product Comparisons

You can also create a video that compares your product to its predecessors or other product lines. The video shouldn't point to one of the products and say "this is the superior one". Instead, it should highlight features of each product, and explain why one may prefer each to the other(s).

You can also include your competitors' products.

Have a look at this comparison video between BIGVU and CapCut.

Product Reviews

A huge percentage of buyers cannot buy a product without reading the reviews first. May buyers prefer buyer reviews, as they can hear from the source itself whether the product met expectations. You can compile different customer reaction videos, and tweets among others into a single video and share it on YouTube.

If that sounds too hectic, you can just contract an influencer to review them for you.

Promote Your Products or Services

To deal with the ever-increasing competition, you need to constantly promote your products and services. Video is the best way to explain and present new ideas, making it the best way to promote your products.

That said, you should create a simple video that explains your products, services, and company as a whole. Highlight the key selling points and explain the benefits customers will get from purchasing it and becoming loyal.

Collection Videos

Collection videos are for businesses that release a collection, such as a shoe or cloth line at one time. The collection video explains the differences between each item in the new collection as well as what feature is shared across the items in the collection.

Haul Videos

Haul videos involve showing and talking about items that you have purchased or acquired by any other means. It's a fun way to highlight new trends and give your audience an authentic glimpse into the new technologies of the business.

That makes them most relevant to businesses that attend industry events such as tradeshows.

#4 Customer Testimonials & Case Studies

Customer Testimonials

For your business to be trustworthy and gain credibility, you need some form of social proof such as customer testimonials about working with your business. Customer testimonials explain how they were before working with your business, how it was working with your business and the outcome.

You can host interviews with your customers, or have them record themselves and send them to you. Instead of posting different testimonial videos, you can merge them into one long video and share it.

Case Studies

Instead of using customer testimonials, you can illustrate how your services or products have benefited specific customers. An example of a great case study video is when Ritz Carlton created an animated video highlighting the romantic story of a couple who proposed in one of their hotels.

Here’s an another case study that highlights how Gillete's innovative pricing strategy transformed its business and inspired successful ventures by emphasizing the importance of customer ecosystems and strategic pricing approaches for long-term success in the market.

Share the Results of Your Progress

Even though humility is a virtue, once you have made considerable progress, you should share it with others. It is not about rubbing other people's noses in it. No, it is about getting the news out there in a simple, targeted video instead of the news getting it out there as a dry press release or email announcement.

The better you present the information, the more the word of mouth will spread, fostering more widespread recognition and increasing your customer base.

#5 Industry Insights & Thought Leadership

Weekly Business and Industry News

Adding a weekly business and industry news segment to your YouTube channel can benefit your business. It can increase engagement with your audience and strengthen your brand.

By sharing regular updates on industry trends, news, and your business developments, you can attract repeat viewers who are interested in staying informed. These videos showcase your expertise and provide valuable information, which will establish your brand as an authority.

For example, a tech company can share weekly updates on the latest tech innovations and trends. Consistent videos can help you build a loyal following, drive more traffic to your channel, and grow your business.

And to help you create high-quality scripts for your video news releases in a fraction of the time, try out BIGVU’s Video News Release AI Script Generator.

Interviews

From time to time, you should post video interviews. They are easy to follow and your viewers can learn a lot from them. There are various people you can interview. For instance, you can interview an employee for your viewers to get to know them better.

You can also interview an expert in your field. Interviewing experts builds up your social authority in your industry.

For example, Amazon CEO Jeff Bezos sat down with Henry Blodget at Business Insider's Ignition 2014 for an in-depth interview on a variety of topics.

Share Surprising/Unpopular Opinions

Everyone likes a controversial opinion, and a video explaining them is quite effective at getting you some online attention. Just remember to keep your opinions within the realm of believability, or at the very least, have facts to back it up. You wouldn't want your opinions to label you "crazy".

Also, steer clear of topics such as religion and politics. You could lose your customers once they feel you do not share the same opinion as them in these matters.

Bust Common Myths You've Heard in Your Industry

There is lots of false information floating around. Some of it is so well accepted that people swear by it. If you find any false information related to your industry, you can make a video that addresses it. Remember to cite your sources for credibility.

Not only does this help in clarifying the information, but it also makes you appear as an expert in the field, strengthening your brand.

Share Your Business History

Most businesses have had an interesting, rough, or funny background story. For you to inspire your audience and connect with it on a deeper level, you should share where your business came from, why it was created, and what it went through to be what it is today.

Your audience might relate to the story, trusting you and becoming more emotionally invested in your business.

Discussion Videos

A discussion video is a simple video whereby you discuss any topic and share your expertise on the topic. Think of it as the way you can discuss various topics on a blog.

Response/Reaction Videos

Response/reaction videos are among the most popular on YouTube. They are quite popular as they can bring the creator lots of attention without having to work for it since the video they are responding to is already trending.

They are created as a response to an event, news, or another trending video. You can use these videos to respond to someone's say, a competitor's, opinion, or vlog.

Rants

A rant shows how passionate you are on the subject at hand. That is why if the need arises, you can record a video ranting about a specific issue then share it on YouTube. However, before you rant, ensure the topic you are going to talk about will not end up with your customers being alienated.

For example, in the video, the speaker, Grant Cardone, emphasizes the importance of having a strong work ethic by referencing successful individuals such as Ryan Seacrest, Tom Cruise, Oprah, Steven Spielberg, Donald Trump, and others.

Informational Videos

Informational type videos should be among the first ones for business owners to include in their YouTube content ideas. These videos are important for expanding your brand’s essence on the platform.

By creating content that educates viewers about industry trends, product features, or tutorials, you can position your brand as experts in your field. For example, you can create videos about technology advancements or product usage guides if you're a tech company.

Providing valuable information builds trust, credibility, and loyalty among viewers, ultimately improving brand awareness and customer engagement.

But how to get a compelling video script for one such video? You can use BIGVU’s Informational video AI script writer to generate video scripts in seconds in your brand voice.

It helps you brainstorm your ideas and quickly generate informative video scripts so you start recording immediately.

Present Your Innovations

Your customers and prospects need to be reminded every once in a while why they should choose you and how different you are from the competition. The best way to do this is to present what you have in terms of innovations and cutting-edge tech.

A simple video that gives a glimpse of the superior-tech or innovations that you have should be enough to get more customers and beat the competition.

Remember to keep it civil and don't challenge your competitors directly.

#6. Company Culture & Team Introductions

Meet the Team

Invariably, the success of a business depends on the people behind the brand. That is why you should honor them by giving your audience a glimpse of their faces and personalities.

For each employee, give them a chance to introduce themselves, and then you can ask a couple of questions for your viewers to get to know them better. The better they know the people behind the brand, the stronger the connection they have with your business, and the more their loyalty.

Here’s an example of how Amazon does it.

Company Culture

A company culture video shows what your business is all about and what makes it tick. It should unpack your goals, core values, and the reasons for operating.

The video shouldn't be "too serious" or too corporate. It should also showcase other aspects of your business that highlight the fun culture of your business such as team happy hour after work.

These videos show your customers and potential employees what your business is all about and what it is like working for it.

For example, this video features NGS employees expressing their dedication and passion for their work. They emphasize the supportive and family-like atmosphere at NGS. Everyone is motivated to give their best to achieve company goals.

Company Milestones

If your company reaches a significant milestone, you can create a video to congratulate all the parties that played a part and celebrate the achievement with them. Posting milestone celebrations calls attention to the milestones, pushing your audience to be more invested in you and whether you can hit the next milestone.

Some of the milestones you can celebrate include getting an award or 25 years of business.

Check out this video from Starbucks. It shows how a cup of coffee means more than just a drink. The video highlights how Starbucks, a coffee company established 50 years ago, has grown to focus on more than just serving coffee.

Introduce Your Business with Profile Videos

Adding a profile video to your YouTube channel can help grow your business. It allows you to connect with your audience on a personal level.

It builds trust and loyalty, increases engagement, and showcases your brand's personality, values, and uniqueness. Sharing the video on YouTube can also attract potential clients.

For example, a clothing brand can use a profile video to display their latest collection and design process.

This gives viewers a better understanding of their brand story. Including profile videos in your marketing strategy effectively communicates your brand message and makes you stand out online.

To get an engaging video script for introducing your profile on YouTube, try BIGVU’s new free Profile Video Script Generator.

The video shows how to make a professional video script with BIGVU to introduce yourself or your business without a personal copywriter or an expensive video editor.

Thank You Videos

You wouldn't be where you are right now were it not for your audience and customers. That is why every time you reach an important milestone, you should thank your customers and business "family" for helping you get there.

You should say thank you to your audience over video instead of any other medium because you will appear more sincere since they can see your emotions and hear your sincerity.

The video is a message of gratitude from Axway, a technology company, to its customers. They express appreciation for the partnership over the past 20 years, highlighting how they have continuously worked on improving their services and solutions.

#7 Live Streams & Q&A Sessions

FAQ and Q&A

Videos are a great way to answer questions that your audience may have concerning your business, its products, or any other topic. They allow you to really delve into the answer in full, giving various examples for your audience to fully understand.

That is why you should have at least one YouTube video that answers your audience's questions. The questions could be asked over the phone, on your website, or via email among others. If you haven't received any questions, search on Google for the most common questions relating to your business and address them.

Live Product Launch

Live videos have seen a huge boom in popularity over the past couple of years. That is why if you would like people from all around the world to participate in your launch event, you can stream it online using YouTube live.

To increase the number of viewers and first sales, you can build the hype by inviting influencers, bloggers, and other YouTubers to attend it so they can share their experience with their multitude of followers.

The video showcases the launch event for the Samsung Galaxy S24 series, focusing on the transformative power of artificial intelligence (AI) in revolutionizing the mobile industry.

Updates

If there are any updates you need to make such as changes in the dates, change in management, and product recall among others, you can use videos alongside other media to ensure all audiences receive the news.

You can also use the updates video to notify users of any changes in terms of service.

Conference and Event Recap

If you hosted, attended, or participated in a relevant conference or event, you can upload a video that details what happened. The best part about these videos is they enhance FOMO (fear of missing out), to engage viewers who couldn't attend.

You can also merge these videos with interviews if you interviewed anyone while there.

#8 User‑Generated Content Campaigns

Viewer Ideas

If you have exhausted this list or it is too overwhelming so you don't know where to start, you can ask your viewers what they would like to see. They can reply in the comments or send you direct messages.

Then you can create a video based on the most popular demand.

Contests

You can engage your audience by holding various contests that they can take part in. You can create videos during the contest as part of a series, or wait till the contest is over then you compile the clips that were taken into a single video.

You can then share the video to YouTube then engage with the customers that missed out and would like to participate in the next.

Tag Videos

YouTube has a feature called tagging. It works when a person creates and shares a video on a particular subject then tags another person to create and share their own version of the same. This is quite handy for giving your videos more attention.

You don't even have to be tagged. Once you come across a trending video with a trending tag, you can jump on the bandwagon and create your own video on the same subject to keep the tag going.

Collaboration Videos

Instead of struggling to do it yourself, once in a while, you can create YouTube videos with other businesses and accounts. Just make sure there is a synergy from your temporary merger as both of you need to benefit from each other's presence.

In the video, each of you is supposed to share their expertise, and the video is posted to both channels and a link to each others' channel is included. This leads to increased traffic and views for both parties.

Influencer Videos

The power of word of mouth and referral marketing can also be harnessed using videos. There are lots of influencers with a large audience that you should take advantage of. You can partner with them and ask them to feature your products in a video or record a video with them.

As you are advertising the video, make sure to mention they participated in the video. There are lots of people who know them but don't know your company, and would click on the link just because they have been mentioned.

If you offer good products and services, you are guaranteed of increasing your customer base from the additional traffic that will find you due to the influencer.

#9 Seasonal & Event‑Driven Specials

Holiday Greetings

Around holidays and on the main day, you can post videos wishing everyone well. It may not be much, but once a prospect comes across it, they will appreciate the effort you have put in, strengthening your brand.

You shouldn't focus only on the main holidays. You should also focus on minor holidays that are directly related to your business.

Public Service Announcements

If you feel that there is some information that your audience and others need to learn, you can create a video explaining everything in detail then share it on YouTube as well as other sites and platforms.

Promote Events

People love videos because they provide quick information about what to expect in the future. If you are planning an event, you can create a teaser video to get people interested.

In the video, you can cover the speakers, theme, and other details. Toward the end of the video, include a CTA that directs them to the signup page. If you have hosted a similar event earlier, you can include a couple of attendees to talk about their experiences in the event.

Special Offers

If you have special offers and limited-time promotions, you would want as many as possible people to participate in them. Videos are a great way to get people interested. Not only does YouTube give them a very wide reach, but also they clearly explain what the offer or promotion is all about in a few seconds or minutes.

How to Tailor These Video Ideas to Your Business?

#1 Tailor Videos by Business Type

For service businesses (like coaches, consultants, agencies):

Focus on how-to videos, client reviews, and showing what happens behind the scenes.
Example: A life coach can make a video called “3 mindset changes for your morning” using a teleprompter to sound natural.

For product businesses (like retail or online stores):

Make videos of unboxing products, showing how they work, and special sales or holiday offers.
Example: A handmade candle shop can show “How we pack your order” with captions to keep viewers interested.

For local businesses (gyms, salons, restaurants):

Share daily routines, introduce your team, and show happy customers.
Example: A salon could film a “Client glow-up” with before and after shots and text on screen.

#2 Video Tips Based on Business Size

Solo business owners-

Use easy and quick formats like voiceover with video clips or short Reels filmed on your phone.
Use AI tools like BIGVU to create voiceovers or add captions to save time.

Small teams

Shoot 3 to 5 videos in one day, letting different team members appear on camera.
Share a mix of behind-the-scenes moments and educational content to show your team’s personality and what you offer.

#3 Tailor by Brand Personality

Fun & Casual

Share trending content, funny memes, and bloopers.
Show your brand’s personality—it makes the brand feel real.

Professional & Polished

Make tutorials, share expert advice, and use neat videos with a teleprompter.
Keep your visuals clean, match your brand style, and add captions.

Bold & Opinionated

Create videos that bust myths, share strong opinions, or explain “what most people get wrong.”
These types of videos work great on TikTok, Instagram, and YouTube because they encourage people to comment and share.

What Are The Best Practices for Filming and Editing Across Platforms?

Whether you’re recording for TikTok, Instagram Reels, or YouTube, quality matters more than ever.
Not perfection—but clarity. If your video looks dim, sounds muffled, or feels disjointed, even the best message might get scrolled past.

Here’s how to keep your videos scroll-stopping and brand-ready, without needing a full studio setup:

#1 Light It Right

Good lighting doesn’t mean fancy gear—it means making sure your audience can see you clearly.

Natural light works wonders. Face a window (not away from it) for soft, flattering light.
Avoid harsh overhead lighting—it can create unflattering shadows.
Ring lights are a solid, affordable backup for consistent indoor lighting.

Tip: A well-lit face builds trust—especially when you're delivering how-tos, tips, or tutorials.

If you’re not in a well-lit environment, use BIGVU’s face filters to enhance your natural glow and look confident.

#2 Prioritize Clean Audio

Your message matters—but only if people can hear it.

Use earbuds with a mic or an affordable lapel mic to reduce background noise.
Record in quiet spaces when possible—yes, even your closet can work in a pinch.
On mobile? Hold the phone steady or use a tripod to prevent handling noise.

If your voice still gets lost, BIGVU’s AI Voice Generator can help you narrate your script in a natural, studio-quality voice. It’s perfect for when you’re camera-shy, short on time, or reusing a blog or email as a video script.

#3 Use The Right Frame

On TikTok or Instagram Reels, vertical framing is the default. On YouTube, horizontal still dominates for longer videos.
But no matter the platform:

Keep your head near the top third of the screen (“rule of thirds”).
Leave a little space above your head—not too much, not too tight.
Avoid cluttered backgrounds—neutral or branded setups work best.

Want to stay focused on your message? BIGVU’s Teleprompter App helps you read your script while looking straight into the camera—no memorizing, no fumbling.

#4 Style and Edit Smartly

You don’t need to be a video editor to make polished content anymore. BIGVU’s AI-powered editing suite lets you:

Auto-cut silences with Smart Teleprompter + Jump Cuts
Add captions automatically (essential for muted viewers!)
Brand your video with logos, name bars, and calls-to-action

Captions not only boost accessibility—they keep more eyes on your content. Viewers on TikTok, Reels, or Shorts often scroll with sound off. Captions stop the scroll.

Frequently Asked Questions

What types of social‑video ideas drive the most engagement?

The effectiveness of creative video ideas for TikTok, Instagram, and YouTube—such as tutorials, behind-the-scenes content, and customer stories—really depends on your audience, their interests, and how engaging your video is.

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How do I pick the best format for each platform?

Use vertical for TikTok and Reels, horizontal for YouTube; match your social media video ideas to each platform’s native style and audience behavior.

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How often should I post to see growth?

Aim for 2–4 videos per week—consistency beats volume when building visibility with video ideas for business owners on social media.

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Which analytics metrics matter most for ROI?

Watch time, engagement rate, and click-throughs tell you which content are actually working.

Conclusion

Creating videos consistently doesn’t have to feel overwhelming. With these 67 social media video ideas, business owners can show up with purpose—whether it’s on TikTok, Instagram, or YouTube.

From how-tos to customer stories, each idea helps you build trust, stay top-of-mind, and drive real engagement.

And with tools like BIGVU’s AI video production suite for business owners, you can streamline everything—from scripting to editing to posting.

Start simple. Focus on value. And keep showing up. Because the more useful your content, the more your audience will stick around.

Try BIGVU for FREE.

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Storytelling