In recent years, influencer promotion has evolved as a hot topic in the marketing world.
It has cemented its position as a key advertising strategy for brands. Its landscape is so vast that it's expected to grow by $21.1 billion by 2023.
Hubspot states that every 1 in 4 marketers leverages influencer video promotion through various social media platforms.
Grasping the above data, it’s evident that there’s a massive scope for influencers.
Most brands, big or small, are looking for content creators who can bring additional exposure to their products or service.
So stay tuned to discover the best approaches you can use to become a top-performing influencer.
A well-known author and strategist Seth Godin said people do not buy goods and services; they buy relations, stories, and magic.
When people buy things, they’re not just purchasing the physical item itself but also the feelings and experiences that come with it.
And that's what you need to do as an influencer!
Let’s discuss how you can achieve this in different marketing platforms!
YouTube is the largest platform for long video content, with 2.5 billion monthly active users (source- Statista).
It’s a goldmine to be a thriving digital creator on YouTube.
Why are we saying so?
According to one study, around 70% of teens trust YouTube influencers more than renowned celebrities.
Since Google itself owns it, you can rank your videos on top with the best meta tags.
You can help brands get the most out of their campaign by doing the right SEO for your videos. The video you create is evergreen on YouTube and will show up to viewers for the search term it was indexed for.
For example, check out the following video created by Sammy Louise in collaboration with FaceMaskClub. This video was released in 2020 and is still being viewed.
Before the SEO part, however, you need to shoot a high-quality video to spread your brand's message to your audience. Remember that it should be natural and unbiased to maintain loyalty.
Also, pay attention to the thumbnails, as they play an important role in whether your video is viewed or ignored.
Last but not least, remember...
The better the production of your videos, the better the engagement will be. You don't have to worry if you're a beginner or don't have costly video equipment.
With BIGVU Video Maker capabilities, you can create flawless visual content for your followers within a snap. It helps you become an influencer with proficient skills, not only in video quality but also in sound and editing.
Being the best video app, it lets you optimize, edit, share, and schedule your videos for different platforms in one place.
With around 1 billion monthly users, TikTok is another impressive tool for content creators to consider for creating sponsored posts (source- Wallaroomedia). However, you should know the ideal age of your audience, as there are 60% of users between 10-29 and only 32% between 10-19.
Unlike YouTube, TikTok focuses on short videos. It's not an ideal platform for long explainer videos like product demos, reviews, etc., but it's good for quick, funny, and quirky videos.
A study by TheSocialShepherd shows that TikTok influencers with less than 15,000 followers have an engagement rate of 17.96, beating Instagram's rate of just 3.86%.
As an influencer, you can promote brands on TikTok that-
Here’s what you can do to get quick engagement on TikTok from your followers-
Disclose your partnerships easily with brands by using Branded Content Toggle options to be loyal to your audience.
Instagram video marketing is still one of the preferred choices for brands and creators, especially in travel, fashion, and beauty content.
Half a million influencers prefer Instagram!
Do you know why?
A report shows that almost 87% of users take action after seeing a product on Instagram.
You can create sponsored video content on Instagram in three ways-
Like TikTok, Instagram Reels is also a mind-blowing option for creating short, attention-grabbing videos. Just remember the five-second rule in mind.
If you struggle to memorize your scripts or keep repeating filler words like “ah” or “um,” etc., utilize BIGVU’s powerful teleprompter and other video app features to speak confidently while looking at the camera.
You can use Instagram’s in-app features to enhance your videos with spectacular visuals and themes.
Take a glance at this below Instagram Reel from friendsinbeauty.
In-feed videos are the main highlight of IG influencer promotion. They use the largest part of the Instagram application with many viewers.
Create videos that describe the story behind the product, add some music that fits the taste, and do captioning to get maximum engagement. It’s similar to YouTube except for the aspect ratio size. So you’ve to crop your videos to a 9:16 ratio.
Searching in-feed videos on Instagram is super simple with the help of hashtags.
Instagram stories have a limit of 15 seconds per story, but they can be bundled together in countless creative ways.
You can split your videos into multiple story frames and captivate your audience by following the 5-second rule.
Look at the image below of how Jamie promotes a hair brand through her Instagram story.
Tracking your performance on different platforms allows you to monitor your progress.
If you can show the brands you've worked with your results and engagement rates, they'll be more willing to work with you.
And with BIGVU Video Analytics, you can track the performance of all your media channels in one place. It lets you publish your content to all channels, including Facebook, YouTube, Whatsapp, Instagram, Tiktok, Twitter and Linkedin, with just one click.
Watch the video below to learn more.
The best creators win this game because they treat their channels like a business.
And with BIGVU, you have access to all the editing and video-making tools to improve your video production and increase engagement.
Just remember what you’re trying to accomplish for the brand, optimize your content based on the platform, track its performance, add an appropriate soundtrack (if required), and boom…
If you've taken these initial steps carefully, your campaign will yield tremendous results for the brands you've worked with.
And when a brand is happy with your performance, they’ll not hesitate to collaborate in the future too.
Excited to try BIGVU. Try it now.