You might wonder why there's an increasing emphasis on creating videos. Video content has become the "it formula" for success on social media platforms. Individual creators, businesses, and multinationals create videos to promote their services and establish their brand's credibility.
There was a time when written content (blogs, articles, guides, and case studies) was getting all the hype. It is not to say that written content doesn't work anymore, but video content has proven to perform better on social media platforms.
Video content creation seems easy, but it is time-consuming. You need to start with an idea, write a script, record a video, edit it, and then publish it. With so much content getting published every day, one finds it difficult to keep up.
How can you create content in less time? If you're a small business owner, it is challenging to take the time to create videos about your business. While it can help you sell your services online, you need a tool that makes the process less time-consuming.
You might ask, "Why BIGVU? There are tons of video creation tools available, but with BIGVU, we have tried to solve the most common problem faced by creators; having to rely on multiple applications to write, create, and edit videos. BIGVU is an all-encompassing application that lets you write a script from scratch with an AI Magic Writer.
You can then record the video with the help of the teleprompter and edit it in the application as well. The cherry on top is that the application is available for both mobile and desktop users.
It makes it easy for users to have the application even on the go. The mobile version just makes it easier and better for users to make changes, record, and edit videos wherever and whenever they want.
YouTube gets 1.7 billion unique users every month. The number shows people aren't just making or watching videos; they actively search for them!
Furthermore, 86% of businesses use video in their marketing strategies, and the majority of marketers agree that video content is central to their marketing strategy.
Video content rightly gets all the hype. It consistently performs better on LinkedIn, Instagram reels (short videos), and TikTok (also short-form video content!).
Why? Video content creates trust and authenticity. Your audience connects with the person behind the account, and this makes you relatable.
In addition, it's more accessible for people who find writing difficult. People who are good at articulating their thoughts verbally can use videos to get their thoughts out. If done correctly, it takes less time than writing a blog.
Video supports both long-form and short-form content. Some platforms prefer short-form content, while others prefer long-form content. For example, Instagram prefers short-form content, while long-form performs better on YouTube.
There's an audience for both, and why companies and individual creators should leverage both is another important discussion.
As a B2B or B2C company, you should train your audience for both short-form and long-form video content. You need both for sales enablement content and for employer branding. While people stress about doing just short-form content, you never know when the algorithms will change and start supporting long-form content. For this reason, build an active online community. A community that will happily watch your long-form content as well.
Long-form video content works better for company culture videos and sales videos, such as case studies. Case studies are social proof of your work, and those videos can't just be 30 seconds; you still want people to watch them. Give long-form content to your audience every once in a while.
You can use tools like BIGVU to create videos in just minutes. From crafting a script to the final video, it doesn't take much of your time. You can even make videos on the go. In addition, you can create videos up to 59 minutes long, making it one of the only video editing apps relevant to long-form videos.
Video is an easy way to share your thoughts on social media platforms. It is convenient for entrepreneurs, founders, and individual content creators to pick up their phones and share something on the go. This makes it an important part of your strategy to educate your targeted audience and viewers on issues related to your business and how your services can solve them. This positions you as an industry leader who knows what they are doing and is eager to interact with their audience.
You can also build familiarity and trust with your audience. People buying from people is very famous and equally important. In 2023, people will be more likely to interact with humans than a company page. If you want to put your business out there on social media, create awareness about your services, and build an active community through leadership and personal branding, then video is your go-to medium for it.
Want to create videos on the go? BIGVU teleprompter helps you do it.
Video sets the tone and conveys emotions better than text alone. It helps establish feelings of familiarity and trust with your audiences quicker than other mediums. They can put a face to the person behind their thoughts and opinions. Businesses have found more success on social media platforms when their CEOs and employees create content and share it from their personal profiles.
It is even better for people who find speaking easier than writing. If you're one of those people, then you can easily make videos around different topics you want to share your opinion on and post them online. This will give you an edge over people who aren't posting anything.
Writing is an important part of video content creation. While it all starts with an idea, in order to create a clear video, you should write that idea down to form a piece of content.
Videos usually range from short videos, vlogs, testimonials, and case studies. Companies, individual content creators, and marketers use all these types of videos. One thing that is common to them all is; a script. You need a script, even if it's a two-minute-long video, a 10-minute vlog, a testimonial, or a 15-minute case study.
There are three requirements:
Companies mostly hire content writers and copywriters to write content, but for small businesses and entrepreneurs, that's really not the ideal use case. They need content to promote and sell their services, but they usually don't have the budget to hire people for everything. What's their best option, then? AI-powered writing tools are their best options. They are pocket-friendly, time-saving, and easy to create solid scripts for video content.
BIGVU's AI Script Generator writes content for you in just minutes. You just need to give it instructions as to what you want, and it will write you a script in just a few minutes. The teleprompter then helps you record the video using the script provided by the AI writer.
Content creation has changed over the past few years. It is fairly easy now, provided that so many AI-powered tools help you create content that converts.
Having everything in one place makes content creation easier. You don't need tons of applications to make a video. BIGVU's goal is to create an end-to-end solution so that you can create professional-looking videos with zero editing experience.
Script is the foundation of the video. Having an idea is the key to starting your video. The structure should be: A 3-second hook, solve the pain points, social proof, and finally, the CTA (call to action). With BIGVU's Magic AI writer, you don't need to think about following a certain structure. Provide it with several short facts about your topic, and the AI Magic writer does the rest of the job for you.
For example, if you're targeting specific people on LinkedIn, you simply need to copy their profile link and enter it into the sales wizard template, which will tailor it into a sales pitch.
You can always fine-tune your script when using the AI script generator. If there are some words you don't like, you can always change them later. If you don't want to use it right away, you can just save it as a project and shoot it later. Or, you can use the script to record a video using the teleprompter immediately.
The BIGVU whiteboard feature on the Web platform allows you to collect notes about content inspiration in one place for future videos.
Shoot Once you have the script ready, the second part is shooting. You can set the resolution as per your requirements and set the stop button to automatically stop recording once you're done with the video. The recommended resolution is 1080p. You can even set the teleprompter speed to your liking. Choose the number of words in a minute and the size of the textbox to appear when you're recording. This will help you shoot as per your comfort and ease.
Start making videos to promote your services, even if your first video isn't the best video ever. You will improve with every take and every video. Everyone does. The important thing is to start.
It is recommended to store your videos on the cloud so you have them with you even if you accidentally delete the application from your phone.
Share your videos on social media. Upload your videos to your website. Content distribution is one skill that you should learn. If you don't know how to distribute your videos and content, then the whole exercise is of no use. Your content should reach your targeted audience. People find it hard to distribute content. They often complain about how it's time-consuming and tiring to upload one-piece videos on different platforms.
BIGVU has launched an AI-sharing tool that will allow you to share content on different platforms all at once. You can share the video from a mobile app as well as a desktop. No more sitting by your laptop to post your video on LinkedIn. You can schedule it well in advance on our iOS mobile app!
These are some of the basics to start your content creation and marketing journey. This blog will cover content marketing, as learning how to leverage content on different social media platforms is super important.
Every business is different in nature. Every business has set objectives and budgets. If you're starting out on social media, try to target one or two platforms at first.
What most businesses do wrong is start posting on every social media platform, and that just burdens their marketing resources. Choose social media platforms wisely.
By choosing a social media platform, you're putting your resources to the best use. You should start with a platform that has your business's target audience.
These are some tips for choosing a social media platform and focusing on building a brand for your business on that platform. This focused approach will help you reach your target audience faster than trying to push content on five different platforms all at once. Quality over quantity at the start. Once you have enough engagement and resources to expand your marketing, start making content for other platforms as well.
Now that we have discussed social media platforms, deciding on the types of video content is important. The type of content varies from business to business, but you can choose what works best for you and what gets results for your business.
It also depends on the size of your team and the resources you have. You want to work efficiently because timing is everything in marketing. If you're a small team, focus on short-form content and cover as much about your business as you can with short videos.
These are some types of content you can create to put your brand out there. It will not only help you stand out from a business perspective but from a brand perspective as well.
Some will be easy to make. For example, short videos around services, team members, and pricing models can easily be made with just one tool (no fancy stuff needed). You can start from there and then expand on content as you expand your business.
Service content is basically the type of content that helps you sell your services online. It shows people what problems you can solve for them. What usually comes with service content?
Case studies aren't a thing of the past. The format has changed slightly, but it is still very relevant. Written case studies are easier to make compared with video case studies.
You don't need an extensive team, a videographer, or an editor to write a case study. A writer and some graphics will do the job for you. Written case studies are a great option to show social proof and how you have helped people with their problems when you're just starting out.
Social proof helps accelerate your sales. What you have done, what problem did it solve for the customers, and what your customers say about you and your services are social proof and something that needs to be put on social media platforms for your business to grow.
Video case studies work great, but they are comparatively difficult to make. If you have the resources, then you should make video case studies. A well-shot case study helps you repurpose content from it for different channels.
Client testimonials (written or video) is the best social proof you can show your audience. What could be better than the client himself speaking on your behalf? Always ask for client testimonials. This goes for small, medium, large, and individual business owners—every business benefits from client testimonials.
You can post client testimonials on Cluth, your website, social media platforms, and other review sites to give them the maximum reach. Video testimonials work better for social media.
Your audience is interested in knowing about your team, your company culture, values, etc. Create content with your team to show your company culture on social media. You can post a small video of each member (an intro video) on social media platforms.
This will help you establish your company culture on social media. You can post new members' content. There's a lot that can be done to showcase your company's culture.
Thought leadership is another big thing these days. Personal branding on LinkedIn is an extension of it. Your personal brand is an extension of your business brand. You don't have to pretend to be someone or something.
Authenticity and honesty work best in thought leadership. People want to see who the person behind the business is. People find it resonating if you're active on social media and are sharing your thoughts, business goals, journey, and struggles.
Customers are more attracted to brands that are approachable and accessible. If you, as the business founder, are accessible, then that's a big win for your business. It also gives them a sense of accountability.
Business owners that leverage the power of thought leadership are going to win in 2023. Their marketing teams will have it easy compared to businesses whose top leadership is missing out on the opportunity.
Video content is both easy and results-driven in thought leadership. Every business owner just needs one application, a mobile device, and an internet connection.
Want to start your thought leadership journey but don't have the time for videos? Download BIGVU now.
It's very important to tell your customers about your pricing models. For most project-based companies, it is a fixed price, dedicated teams, and a staff augmentation model. For small businesses, they can have their own customized price packages.
Not everyone will know what these terms mean, so making short explainer videos will help your prospective clients decide what they are looking for and what will work best for them. You can post these videos on your social media accounts and website.
Employer branding has become an integral part of marketing strategy. It won't be wrong to say that it makes up 30 percent of the strategy (sales and service content should always be a priority).
Show your company's culture through pictures and videos. As a small business, you might not have the resources to flaunt big corporate events, but you can talk about your company's values, practices, and the kind of culture you're trying to create for the employees.
It can be more about the practical steps you have taken to facilitate your employees at the workplace.
These actually make up the culture at a workplace. Show these through your content. Include this in your message. Your employees will start discussing it once they see how these policies and practices impact their work and personal lives. There's no better marketing than what your employees can do for you online.
Once you have created enough content, it's time to repurpose and distribute it.
There's tons of content and advice suggesting that you produce as much content as possible to get engagement. It isn't the wrong advice, considering you're just starting out.
You should push more content to see what's working with your audience. This will give you enough data to make better decisions regarding content.
If you're an established company, you should rather focus on producing quality content. Take your time to pump out content that drives sales; this kind of content takes time and effort.
If you're an individual content creator, it depends on you and your audience. Different creators have different timelines for themselves. Some post five days a week, some three, and some only once a week. There's no right answer to this, but it depends on your schedule and business goals.
These are some of the tips and tricks we have for video content creation. BIGVU always strives to make video content creation as efficient as possible. Give your content creation and BIGVU a shot!