The meaning of a teleprompter is simpler than its name may imply. Also referred to as autocue, a teleprompter can be described as a device that allows people, like presenters, to read a script showing them what they need to say, word for word. In other words, they read the script at the same time as they speak, usually making it unlikely for the audience to notice.
You've probably been amazed at how newscasters or presenters narrate the stories in such an excellent manner. There are, in fact, some people who ardently support certain news anchors mainly due to their confidence and flawless presentation.
However, while you may not always be thinking of this, the reality is that most news anchors around the world, presenters, or even politicians giving outstanding speeches are usually reading from a display screen, which tells them what to say, all thanks to teleprompters. Today, teleprompters have become an integral part of production teams - whether in videography or live speeches.
So what exactly is a teleprompter? Why should you use it? And what are some of the best practices for writing teleprompter scripts?
A teleprompter is an old technology first conceived in 1948 by Hubert Schafly. The purpose of the teleprompter was to replace cue cards that were used in live acting.
The teleprompter gives the presenter visual access to the text that has what they need to say when they speak. In some circles, it's also called an Autocue. Using the teleprompter, you can keep visual contact with your audience and still sound impromptu. You don't have to worry about memorizing your lines or message with the teleprompter. It comes out naturally as the texts scroll on the screen while the cameras are rolling.
Apart from giving speakers visual access to what they need to say, teleprompters aim to give presenters support and enhance their professionalism with ample confidence. The main purpose of teleprompters is to aid someone in giving a clear, concise, and flowing speech while putting the existence of the script out of sight or unknown to the audience.
So, yes, we may be talking of professionals, but teleprompters help speakers or presenters to look more professional and confident by aiding them in maintaining eye contact with their audience. And that probably explains why news anchors read the news flawlessly or why certain speakers give their speeches so perfectly.
Now that you understand the meaning of a teleprompter, what it does, and its main purpose, let's shift focus and look at some of the reasons why you should employ a teleprompter in your business.
The teleprompter serves a simple but critical function when making videos - whether you're bringing your Youtube video ideas to life or hosting an online sermon. The teleprompter allows the presenter to keep eye contact with the audience while reading the text they need to speak. Using a teleprompter also allows the reader to sound impromptu without the need to cram what they're going to say.
A teleprompter is a great tool that allows you to say the right thing at the right time. You don't have to worry about what you're going to say or when to say it. Using it can enhance the quality and engagement of your videos and make them more impactful. Some other reasons why you should use a teleprompter include:
The benefits of a teleprompter aren't limited to making quality videos. A teleprompter can also boost your business and revenue in several ways. The potential of the teleprompter to help your business is only limited by how efficiently you can use the teleprompter, even if you're simply using the teleprompter to make Youtube videos for your business.
We've come a long way in the evolution of technology. Today, teleprompters are being used worldwide for all sorts of videos. Think of how spontaneously YouTubers and the other video influencers deliver their messages - thanks to the integration of teleprompters to smartphones. There are many apps for the teleprompter, enabled for various portable Android or iOS devices that offer similar functions to computer/studio teleprompters.
A teleprompter is an advanced piece of equipment that features a reflective mirror and a monitor. The mirror is placed directly in front of the camera lens, where the words appear. Most small and medium businesses might not afford one. This is where a teleprompter app comes in.
A teleprompter app is a simplified version that allows you to run the same features of a fully-fledged teleprompter on your smartphone, so you can make great videos anywhere at any time.
The first step to successfully delivering a keynote address to your audience is writing the perfect script for your teleprompter. Note that writing for the eye is practically different from writing for the ear. However, like in any other form of writing, you can produce the best scripts for the teleprompter with practice. And of course, by doing a follow-up, let's say, watching the recording, you can spot where the speaker had difficulties in reading the script and improve accordingly. Here are three best practices for writing a good teleprompter script:
You can only benefit from the true teleprompter meaning if you use it effectively. That means writing good and impactful teleprompter scripts.
If you want your business presentations to look highly professional and have greater impacts, then you shouldn't think twice about using a teleprompter. Using a teleprompter will by far improve your presentations and make them look the best. This is especially necessary if your business offers speeches or video presentations more regularly. That being said, here are three benefits you can accrue from using a teleprompter in your business presentations:
A teleprompter can definitely improve your production value and make your videos more impactful. And since you now have a better understanding of what a teleprompter is, what it is used for, and how it may benefit your business, it's all up to you to employ a teleprompter in your business video presentations for better outcomes. To get started, sign up for our free teleprompter now!