Over 64% of consumers are more likely to spend additional time watching a video if they have more options to interact with it. Interactivity results in about 3-4 times greater viewer engagement as well as conversion than traditional linear video.
If video marketing is Thanos, interactive video marketing is Thanos with all six infinity stones.
That’s how powerful it really is.
And if you are looking forward to promoting your business or products as well as services, then we’d strongly advise you to tap into the power of interactive video marketing.
To help you understand how powerful interactive video marketing is, we’ve put together this blog post, where we’ll be discussing:
- 3 Incredible Benefits of Interactive Video Marketing in 2022 & Beyond
- How to Create Interactive Videos to Promote Your Business with BIGVU
We’re so excited to share this with you.
Let’s dive into it straight away.
3 Incredible Benefits of Interactive Video Marketing in 2022 & Beyond
Following are the five benefits of interactive video marketing you should know about in 2022:
- Helps Engage Your Audience
- Makes it Easier for Your Audience to Take the Desired Action
- Helps Capture Valuable Data
Helps Engage Your Audience
Over 70% of interactive video users reported that interactive video marketing helps them engage their users well or very well. And while the concept of interactive video has been around for years, it wasn’t until Netflix, a popular streaming platform, rolled out an interactive film called “Black Mirror: Bandersnatch.”
And since then, Netflix has rolled out numerous interactive shows like Carmen Sandiego, Captain Underpants, and many more.
The most famous format for watching a video – play, pause, rewind, and fast forward. But now, with interactive videos, you can engage your users via polls, making them take the desired action, adding tweets or quotes, and more.
What if you want to collect inputs from your viewers for your latest survey? The traditional way of doing it is by asking them to head over to the survey form link that they may find in the Description section.
But what if you were to add a poll just below the video? That’d save your viewers the trouble of heading over to the survey form. And the best part is – you’ll be able to capture more submissions.
Similarly, you can add memes, tweets, your brand logo, or literally anything to engage your audience.
Makes it Easier for Your Audience to Take the Desired Action
Want your video viewers to call you?
Or sign up on your platform?
Or reach out to you via email, WhatsApp, Telegram or Messenger?
Maybe you want them to follow/subscribe on Instagram or YouTube?
Whatever action you want them to take, you can make it easier for them by incorporating the CTA just below the video like this:
There’s a huge difference when you motivate your audience to take the desired action at the end of the video and when you put your CTA right in front of them all the time.
When you ask them to take the desired action at the end of the video, they may or may not sign up on your website.
They may or may not subscribe to your YouTube channel.
They may or may not book a meeting with you.
That’s just too much work.
By putting the CTA in front of them while they’re watching the video, you’ll be making it easier for them to take the desired action. And if you make it easier for your audience, they’re more likely to go ahead and take the action.
Helps Capture Valuable Data
We live in a data-driven world. And if you are looking forward to capturing your audience’s opinions, there’s no better way to do it than by adding a poll to your videos.
Let’s say you run an eCommerce store and would like to know whether your audience liked the features of one of your newest products. In that case, you can create a poll with the question:
“Did you like our {Product Name}?”
And you can set the options as:
- Yes
- No
- Neutral
Now, depending on the results from this poll, you can make data-driven decisions, allowing you to position yourself as a customer-centric company.
Another use case – you can use these polls in corporate training videos as well.
If you’re creating a video related to “Corporate Culture,” then you can create one or multiple polls related to your company’s corporate culture.
The possibilities are endless.
With BIGVU collections, you can create interactive videos from within the platform. No more having to switch back and forth just so you could roll out a highly interactive video capable of engaging your users.
Allow us to show you how to create interactive videos to promote your business in 2022 with BIGVU.
How to Create Interactive Videos to Promote Your Business in 2022
With BIGVU collections, you can create interactive videos to engage your audience. And the best part is – you can embed a collection widget to just about any HTML page or attach a collection page to your site as a vlog.
Additionally, with the BIGVU Video Pages feature, you can build dedicated collection video pages online – which you can use to engage your audience and level up your video marketing efforts.
Click HERE to learn more about BIGVU Video Pages.
Follow these exact steps to create interactive videos to promote your business in 2022:
- Step I – To build a BIGVU collection, log in to BIGVU and select “Collection” in the left-hand navigation bar.
- Step II – Select “New Collection.”
- Step III – From here, you can upload one or multiple videos or choose from BIGVU Library.
- Step IV – For each of the videos you upload, you can add different interaction elements like Tweets, Quotes, Poll, Action, Pixabay, Favorites, Uploads and Library.
At BIGVU, we’re laser-focused on helping businesses maximize their profits – and we really want you to engage your audience and increase the chances of them taking the desired action.
That’s the reason we want you to add the interactivity elements from within the application. And if you haven’t already tried BIGVU Collections, you’re missing out on a lot.