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Does video really help in selling houses?
Well, here's your answer!
85% of buyers and sellers prefer to do business with agents that use real estate videos for marketing. It proves that videos are the most engaging and easily consumable form of content.
With so many people searching for homes online, video marketing strategies are becoming increasingly important for real estate agents.
Using videos in real estate doesn't have to be complicated or expensive. You must regularly find creative real estate agent video ideas to stand out and attract potential clients that can drive your business.
There are plenty of simple ways you can use video for advertising your services and generate leads or sales.
In this article, we'll walk you through some of the video marketing ideas for real estate agents that will help you stand out from your competitors and attract potential clients, so they can remember you while planning to buy their next house.
People do business with people they vibe with. Making "About Me" videos will help potential prospects to know more, like, and trust you.
Talking about yourself also helps people understand whether you'll be a good fit or not for their real estate needs.
Later, you can link these videos to your YouTube page, pin them on your Facebook profile or embed them on your website. You can also attach them while sending personalized emails to your potential leads.
The intro video is almost like your website's about us page. Speak about your background, achievements, certifications, qualifications as a real estate agent, and about your previous sales.
Further, adding something about your hobbies and interests will let your clients connect easily with you and humanize your brand.
Even if you can't memorize your scripts or get stuck most of the time while recording a video, you can use BIGVU's teleprompter app. It will let you look confidently at the camera while reading your script on the screen.
While planning the best video marketing ideas for real estate agents, there's one video type that you cannot miss.
Yes, it's creating neighborhood guide videos. As it’s said, people don't just see the property but also the locality.
So it becomes essential for you as a real estate agent to guide prospective customers about the area and help them understand the locality in which their new home is likely to be.
Through neighborhood guide videos, you can talk about specific important landmarks in those areas and some good hotspots such as party clubs, gyms, or pools.
You can also speak about nearby hospitals, schools, supermarket stores etc.
Later, you can use the same videos for different properties in the same area.
Creating a listing video is the base of real estate video marketing ideas.
A study reveals that 63% of buyers in the US purchase the property after viewing walkthrough videos having soothing music and good voiceover.
It's all about shooting gratifying videos from your mobile or professional camera in some aesthetic angles that help the viewer get the property's most comprehensive look without being present over there.
Video listings act as the frontrunner in making the deal forward with your clients and work best on social media, your website, or your YouTube channel.
Prefer to shoot listing videos and walkthroughs in bright natural light using the gimbal to avoid shaky movements, with the camera set up at the highest resolution.
An insightful video, especially on the topics like "How To Find The Best Real Estate Agent" or "Important Tips To Hire a Real Estate Agent," is an excellent way to boost your credibility while educating your audience.
It builds trust and shows your audience that you care about their buying and selling decisions.
From your experience, mention a few critical points every customer should remember while hiring a real estate agent. Answer a couple of common questions in the video you received from your past clients.
Always remember to keep your videos engaging, so your audience should not lose interest in watching it. And the easiest way is by adding captions or subtitles to your video, which will hold your audience till the end.
Try BIGVU's automatic captions feature that allows you to generate captions in any language with one click of a button.
Interviewing local businesses in your area is also one of the top-notch strategies for real estate video marketing ideas. It's where you let people know about local businesses in that area, like restaurants, barber shops, handmade gift stores, etc.
Simply take out your phone or camera and start asking about their business, like what's their specialty or when they're offering their next discount.
It increases curiosity amongst your clients to learn more about them and keep them engaged with your video.
When you post it on your social media or your website, make sure you tag that business owner or their business as it helps cross-pollinate your audience with their customers and draws a few people in towards your business too.
The general audience may not be updated with the latest trends in the real estate market. So it becomes crucial to make them aware and updated through market update videos in a concise and easy-to-understand manner.
Such videos will help them to make an informed buying decision and present you as the real estate industry leader in the eyes of your customers.
You can talk about real estate trends and opportunities, interest rates, construction laws, policy changes, etc. Finally, upload this video on your YouTube channel as a series or embed it on your website.
Feel free to explain all the market updates in detail, as it will help your clients to get in-depth knowledge of any recent developments. Later you can trim the unnecessary part with the help of a remarkable BIGVU's video trimming feature.
Having testimonials is the best way to get social proof for your real estate business and gather trust from your clients. And if you can present video testimonials to your new potential clients, it will act as an added punch to boost your credibility.
In fact, 2 out of 3 people are likely to purchase after watching a video testimonial.
The psychology behind this is people trust people, and when they come to know about your previous client's experience, they'll become more inclined to do business with you.
You don't need any high-camera equipment to shoot a video testimonial. Invite your customers at any place and shoot a video with your mobile using BIGVU's green screen recording feature. Then replace the background with any image or video to enhance its quality.
Video marketing strategies for real estate help nurture relationships with your potential clients and also let you generate leads.
Try these fantastic video marketing ideas for real estate agents with a powerful call to action and turn your viewers into buyers with an improved conversion rate.
If you haven't started yet, now is the time.
Good luck.
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