5 Brilliant YouTube Ideas Beginners Should Consider in 2023 & Beyond

5 Brilliant YouTube Ideas Beginners Should Consider in 2023 & Beyond

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Love YouTube? More than 2.5 billion people globally do. After all, it’s the second most popular social media platform and search engine in the world. 

In fact, when we asked our team at BIGVU – when was the last time they didn’t watch a YouTube video within an hour or two after waking up, literally none of them were able to provide a concrete answer.

That’s how popular the platform is.

And if you’re looking forward to kickstarting your YouTube venture yet are confused about what your channel should be all about and the type of content you should be creating, look no further.

Throughout this blog post, we’ll be shedding light on the five brilliant YouTube ideas that beginners can consider in 2023 and beyond.

We’re genuinely excited to share these ideas with you.

Let’s dive in straight away.

5 Brilliant YouTube Ideas That You Should Consider as a Beginner in 2023 & Beyond

Following are our five favorite YouTube beginner ideas:

  • Start a Vlog
  • Review Videos
  • How-To Videos
  • Informative Videos
  • Unboxing Videos

Start a Vlog

Vlogs are gold. Data fetched from a report indicates that more than 44% of internet users watch vlogs every month. In fact, if you tune in to vlogs each day, you’d already know how much people love, embrace and follow YouTube vloggers.

We do too. 

So, if you are planning on vlogging, you may be wondering – what exactly should I vlog about? That’s the BIG question most beginner YouTube vloggers find themselves asking.

Allow us to share a few YouTube vlogging ideas:

And these are not all the ideas. We’d advise you to find what you love doing the most – something you’re passionate about. And if you’re looking forward to vlogging, take that into consideration and start creating videos around it. 

When creating a vlog, you may want to invest in a creator's kit. The right phone and lighting can make a huge difference.

Review Videos

Whatever products you are passionate about, another great idea is to build review videos around them. So, if you are enthusiastic about tech products, you can start reviewing the latest tech products on a regular basis. If you are passionate about beauty products, you can review beauty products as well.

Prior to purchasing a product, people want to understand whether a certain product they are looking forward to purchasing is worth their money or not. And you’ll be shocked to know how many views review videos get as well as their engagement rate.

Here’s Sony WH-1000XM5’s review by Marques Brownlee:

As of this writing, it’s subject to 2.8 million views, 123k likes, and 6,000+ comments. 

The engagement rate says it all.

How-To Videos 

Of all the content categories on YouTube, How-To videos get the most attention. If you are a software developer, you can teach other software developers how to install an IDE or maybe how to code in Python. The possibilities are endless.

If you are a digital marketer, you can teach beginner digital marketers how to launch campaigns or create high-quality content.

Whatever you love the most, you can start creating how-to content around it, and you’ll definitely see results if you do it right. However, while doing so, make sure you’re covering videos that are actually in demand. 

For example, if you create how-to videos around outdated software or literally anything that people don’t search anymore, then you’ll not get any hits. Another great idea is to create how-to videos around social media. 

Informative Videos

If you love sharing information with others, then maybe informative videos are something you need to tap into. These are not how-to videos but rather informative educational videos - instead videos focused on sharing information and educating your viewers.

Depending on what you love talking about and what you hold expertise in, you can choose your own subject and create videos that help you convey relevant information to your audience. 

Unboxing Videos

People love watching unboxing videos. A stat from Google indicates that about one in every five consumers has watched at least one unboxing video. In fact, here’s what YouTube Data states:

Graphical user interface, text, application, emailDescription automatically generated

And if you are a big fan of unboxing videos as well and are planning to launch your own YouTube channel, this may be the right video category for you. Again, as we said, the products you unbox – depend on what you love and are passionate about. 

It can be anything. This YouTube video idea will require you to invest some money – as you’ll need to purchase products to unbox. Hence, we’d advise you to only cover this YouTube video idea if you can invest a certain amount every month.

Check out this article if you are looking for the best video editor to edit your YouTube videos.


YouTube is massive. And the number of people you can reach out to – that’s insane. People love watching YouTube. At BIGVU, we do too. And if you are just getting started with your YouTube venture, one great piece of advice we’d like to give you is to be consistent. 

Only if some YouTube creators had been consistent in the past they’d have been able to take themselves to heights. Consistency matters, and so does rolling out high-quality, engaging videos.

There are many different options for video editing tools, as outlined in this guide comparing various tools.

We want you to create the highest-quality videos. But at the same time, we don’t want you to spend hours – recording and editing one. To help you with your venture and simplify the process for you, we’d advise you to tap into our all-in-one video platform.

With BIGVU, you can manage all your YouTube videos and get real data to know what works or not with BIGVU Social Media Analytics Dashboard. 

Learn more about BIGVU.

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