The State of Video Marketing for Real Estate in 2022

You’re generating thousands of leads every single week. 

Hundreds of potential buyers and sellers are submitting the contact me form on your website.

Your phone is continuously ringing.

You have thousands of people engaging with your content on social media.

Isn’t that what every real estate agent dreams of?

At BIGVU, we have witnessed thousands of real estate agents hitting their KPIs by switching over to video content. 

We’re not saying – publishing high-quality blog posts, case studies, whitepapers, and other content formats don’t work. But add the element of video to it – and you may end up seeing outstanding results. 

We asked our brilliant data scientist Yoav to gather and collect data from our platform to dive deep into the state of video marketing for real estate in 2022.

And we’re so excited to share all of it with you.

Key Takeaways:

• Real estate agents record and edit over ten videos, on average, every single week, of which they roll out three each week, on average. 
• The average length of these videos is 50 seconds long.
• 75% of real estate videos comprise captions.
• Only 7% of real estate video editing processes involve replacing a green screen.
• More than 67% of editing processes, on average, comprised real estate agents adding their personal brand logo. 
• Over 26% of the real estate video editing processes included adding music to the videos.
• Over 35.6% of videos are shared via real estate agents, followed by 23% on YouTube,  19% on Facebook, and 11.5% on WhatsApp.
• 72% of videos, on average, are originally filmed vertically. 

Allow us to share an in-depth report:

Real estate agents record and edit over ten videos, on average, each week.

We found out that real estate agents are video beasts. 

They love videos. 

In fact, real estate agents record and edit about ten videos, on average, every single week, of which they roll out three videos, on average, across different social media platforms. 

The average length of real estate videos is 50 seconds.

Real estate agents don’t really record and create 20-25 minutes long videos. Instead, they keep it short, simple, and sweet, with the average length of these videos standing at around 50 seconds. 

75% of real estate videos comprise captions.

Adding captions to your videos can help you remove any language barriers, ensure that people with hearing disabilities can understand your video, and make it easier for almost everyone to understand what you’re trying to convey.

What if you are talking too fast? 

Or what if people in your neighborhood can’t understand your accent clearly?

That’s the reason 75% of real estate videos comprise captions.  

7% of real estate video editing processes involve replacing a green screen.

Marvel movies wouldn’t have been as spectacular as they are today without green screens. Similarly, you can level up your videos by adding a green screen as background – which you can replace later with a professional background.

Using BIGVU, real estate agents can replace the green screen with a professional background. However, this feature is just limited to subscribers. Despite that, we wanted to share this stat with you – of all the videos created on BIGVU, only 7% of the editing processes involved replacing a green screen.

75% of real estate agents, on average, write down a script before recording a video.

If it’s your first time recording a video, there’s a high probability that you may feel nervous or may stutter. You may end up looking confused while talking to the camera. Worse – you may ruin the flow.

That’s the reason most real estate agents use BIGVU teleprompter to write down a script prior to recording a video. 

You’ll be shocked to know that over 75% of real estate agents, on average, write down a script prior to recording a video. 

Writing a script is super beneficial as it can help you head in the right direction, figure out the overall context of the video, convey a strong message, and most importantly, speak confidently. 

67% of real estate video editing processes involve adding a brand logo.

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More than 67% of editing processes, on average, comprised real estate agents adding their personal brand logo. 

In today’s competitive space, personal branding is important. Building a strong personal brand is a great way to increase awareness and build trust. Adding your personal brand logo to your videos will help you be consistent with your personal branding efforts – and ensure that more and more people recognize your visual elements. 

26% of real estate video editing processes include adding music to videos

Music can elevate a video – if added properly. On BIGVU, we allow our users to add music background to their videos at the click of a button from within our platform itself. 

Over 26% of the editing processes included adding music to videos.

What Platforms Do Real Estate Agents Like Sharing Their Videos on the Most?

Usually, real estate agents share their videos via email directly. Over 35.6% of videos are shared via real estate agents via emails. On the other hand, about 23% of videos are shared on YouTube,  19% on Facebook, and 11.5% on WhatsApp.

72% of real estate videos are originally filmed vertically.

These days, people are crazy about vertical videos and like to watch TikTok, Reels, YouTube Shorts, and other forms of vertical video content all the time. Over 72% of videos, on average, are originally filmed vertically. Of all the videos filmed in vertical format, 78.5% stay vertical, whereas 15.4% are turned square, and 6% are turned horizontal.

Of all the videos that are recorded horizontally, 80% stay horizontal, 14.5% are turned square, and 5% are turned vertical. 

Lastly, it’s important to note that over 20% of overall videos recorded on BIGVU are cropped. 

Conclusion

Video marketing is on the rise. We’re seeing more and more realtors realizing the power of video content as there’s an exponential increase in the number of real estate agents spending their time and efforts on rolling out video content.  

If you haven't tapped into the power of video content, you're probably missing out.

Use video to level up your marketing efforts today.