January 10, 2023

How Artificial Intelligence is Revolutionizing the Video Marketing Industry

Shane Barker - Digital Marketing Consultan

Artificial intelligence (AI) is quickly becoming more relevant in our day-to-day lives, so it is no surprise that businesses are leveraging this technology to enhance their various strategies and initiatives.

AI has been particularly valuable in video marketing since it helps marketers streamline many tasks that'd typically require a lot of time and resources to create. 

It also helps layer in new aspects to their digital marketing strategies that may not have been possible or scalable without the support of AI and automation.

Without further ado, here are ten ways AI is revolutionizing video marketing.

1. There’s more personalization

Personalization is huge for encouraging engagement with your audience since it mimics a one-to-one interaction versus a one-to-many interaction. Fortunately, AI is great for helping you bring personal elements into your video marketing strategies.

AI affects every aspect of a video and marketing strategy, including ideas, briefing, and editing. With the right tools, it's easy and scalable to segment for each customer or prospect. 

For example, if you send a video as part of a welcome note to new individuals who sign up for your email list, you can instruct the AI to create something that speaks to each person specifically. 

It may take a little time to find the right tools and get everything set up. But once you get the personalization system rolling, it'll be like you have dedicated salespeople for each lead you connect with.

2. It’s easier to create content

There are many AI tools that make it easy to create video content. Producing video content can be time-consuming, so streamlining that process is certainly a win.

We recommend creating a list of tasks you must do to reach your content goals. From there, head to Google and search for specific terms, such as "AI video editor" or "AI teleprompter," to see what's available.

BIGVU, for example, offers a teleprompter app for recording videos on your mobile devices. This technology creates an effect similar to the captions you'd see on Instagram stories, but it only appears as you record your videos.

As you start compiling a list of options, you should take advantage of free trials and check out tech review sites like Capterra, TrustPilot, and G2.

3. It makes online shopping more immersive

Video marketing is a vital part of many industries, especially retail ones, since it enables more immersive online shopping experiences. That's why brands and their marketing departments are most interested in the ongoing changes in the video industry.

Take the fashion industry, for example. Traditionally, people would go to malls and department stores to shop for clothes since it is a visual experience. 

Can you imagine brands like StudioSuits, Revolve, or Everlane promoting their products without using photos and videos? Of course, this is impossible.

Example of a video on an ecommerce product page.
(Image Source)

With AI, fashion brands can create virtual try-on experiences so people can see how new outfits would look on them. 

Other industries, like interior design and home goods, can use video and VR to let buyers see what art or furniture would look like in their homes.

4. The results are measurable

Tracking metrics and analytics is very important in video marketing since it enables you to measure the performance of individual videos and the success of your marketing campaigns.

The most common video metrics to track include total views, peak concurrent viewers, engagement, click-through rate (CTR), average view duration, and community growth. Which metrics are most important to you'll depend on your brand's unique goals.

AI comes in handy because it gives you access to this information. Free resources, like Google Analytics, YouTube analytics, and the analytics tools on various hosting platforms, can paint a decent picture for you.

However, you can use a data visualization tool like Plus to put these multiple metrics side-by-side and analyze them with updated data by the hour.

Equipped with this data, you can make better decisions for your marketing strategy and overall business operations.

5. Still images are repurposable

As we've mentioned, videos can take a lot of resources to produce, so creating images is much more efficient. However, videos are more engaging and often provide more value than images.

Luckily, with the help of AI, it's easy to turn still images into videos and short animations. For instance, you can change the background of photos and use them to create interactive catalogs or make creative edits for ads.

Multiple industries and companies have used this technology to scale their content and marketing strategies. For example, Real Estate Webmasters, a company that specializes in real estate PPC strategies and web design, uses video content to show different properties with virtual tours.

Example of a real estate video.
(Image Source)

Thanks to AI, it's easy for marketers in almost any industry to get creative with their content repurposing.

6. Scriptwriting made easier

There are many AI writing tools on the market that can be fed prompts and keywords to create a body of text. This technology can spin up a decent body of work in a short amount of time.

Some examples of AI writing tools include Jasper, ShortlyAI, Writesonic, ContentBot, TextCortext, and of course, BIGVU.

All these tools have a different set of features you can implement depending on your marketing needs. For instance, BIGVU just rolled out its AI speech-to-text technology. Think of Alexa combined with a camera, teleprompter, and video editor. The technology allows you to create a script for a sales pitch, news item, or video sales letter in record time- and without writing down a word.

It's worth noting that AI may streamline the scriptwriting process, but having a human editor or writer come in after to polish the script is a good idea. AI writers are good, but they often lack the crucial human touch.

You can also reverse this process by manually writing a script and then using an AI editor to clean it up for you. Both approaches are valuable for saving time.

7. Virtual experiences stimulate connectedness

Another great way to use AI is to host virtual experiences. Live streams that capture in-person events or virtual reality experiences allow users to feel transported to a digital universe.

Virtual experiences can help to close the distance between you and your viewers, promoting connectedness and helping you grow your brand. They simulate real-life interactions, which promote engagement and a sense of fondness toward your brand.

You can use this technology for anything from hosting virtual conferences to opening up attendance to a virtual music festival and other events in Tulum.

Example of a virtual event promotions.
(Image Source)

8. It adds dimension to your marketing strategies

Creating marketing assets is hard for some small businesses and startups since resources are limited. Tight budgets and limited headcount may limit some organizations to simple copy and stock images.

However, since AI makes creating videos more accessible and attainable, you can incorporate this medium to add more dimension to your marketing strategies. You can use video content in email marketing, your website, social media, and more.

AI can make many parts of video creation automatic, which lets you create multiple versions of an asset and test different visuals, messaging, and more.

9. It enhances security

AI algorithms can analyze consumer behavior and automate part of the marketing process, which helps marketers create more targeted campaigns. However, using AI also requires robust cybersecurity, which forces you to ramp up your defense systems across the board.

You'll need tools like a malware defense service or a DDoS protection measure to ensure the reliability and security of online platforms and services. It also guarantees that the data they use to feed their algorithms isn't compromised.

Raising your security standards may sound tricky, but it'll help keep your business safe across the board.

10. It makes your business more valuable

Plenty of investors and entrepreneurs are on the hunt for businesses to add to their portfolios. If you decide to find buyers for your business, innovation will impact your business' valuation. That's why staying on top of new technology is so important.

For example, if your brand regularly uses AI for video marketing and has a well-built tech stack throughout our operations, potential buyers will appreciate the effort you've put into automating your operations so that they don't have to.

This sort of strategy building will also show potential buyers how capable your team is of building something creatively and intentionally. If that same sentiment can be recognized throughout your business, your business will appear more valuable.

Final thoughts

Using AI for video marketing is a great way to amplify and scale your business' strategies to make higher-quality connections with your audience.

Whether you want to upgrade your current marketing strategy or totally reimagine what you're working with, AI could be helpful to you.

AI-powered software makes it easier for you to create, customize, and optimize videos that are more effective in engaging and converting audiences. Plus, don't forget the personalized touch.

With the advancements of AI, it’s clear that AI-powered video marketing is here to stay and will continue to revolutionize the video marketing industry.

About the author

Shane Barker - Digital Marketing Consultan

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is also the co-founder and CEO of Content Solutions, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

PODCAST

Video Presenter Show

Be the best presenter you can be. Learn to excel in presenting. Join the Video Presenter's Show to watch live presentations by communication experts and entrepreneurs.