AI-Powered Real Estate Marketing: A Complete Guide

The New Era of AI in Real Estate Marketing

AI-Driven Content Creation and Property Presentation

AI is transforming real estate marketing by helping you create engaging video content that attracts potential buyers. Here’s how you can utilize AI tools in your real estate business:

Creating Professional Video Content with BIGVU's AI Tools

Scriptwriting and Teleprompter- If you want to share quick market news or create a listing video, the best way to record professionally is by having a compelling script in front of you. You can use BIGVU’s AI scriptwriter to draft engaging scripts in your brand voice by simply writing a few points. Then, use its teleprompter app to read your script confidently, maintaining eye contact with your audience and avoiding any fumbling.

AI Avatars and Captions: If you’re a beginner or prefer not to be on camera, BIGVU AI avatars can still help you deliver your message convincingly. Once your video is ready, add visually-appealing captions to it to make them accessible to a broader audience.

B-Roll Generators: As a realtor, you cannot visit every property daily, especially if it's far from your location. You can still create stunning videos by adding royalty-free B-roll footage to show the neighborhood, amenities, and lifestyle. This makes your videos more interesting and informative.

Even if you're a beginner, BIGVU makes it simple to create and edit videos. You don't have to juggle multiple platforms to try different things. BIGVU provides all the essential tools in one place.

Implementing Virtual Tours and 3D Property Modeling

Virtual tours and 3D models offer an immersive experience for potential buyers, allowing them to explore properties from the comfort of their homes.

Today, the growth of AR and VR technology helps real estate customers to gain a realistic view of properties without having to visit them. As a realtor, you should record a detailed video of the property, capturing every minute detail. Then, convert it into a 3D image or graphic using an AI tool and list the property on your social media.

This approach provides buyers with a true sense of how the property looks and feels.

It's particularly helpful for showing properties that are still under construction or located far away.

Automated Multi-Language Property Descriptions and Captions

Language should not be a barrier for your audience to understand your property descriptions or listing videos. Whenever you list a property, analyze your audience’s demographics as well. This will help you understand where your potential customers are from and what languages they speak.

For example, if you are listing a property in Miami, consider that many potential buyers may speak Spanish. Including a Spanish translation of your description can attract more interested clients from the local Hispanic community.

You can then translate your videos and add subtitles so that everyone can understand them. This will also help you cater to international clients without the need to hire expensive translation services. BIGVU avatar lets you create videos in 29 different languages.

Personal Branding with Teleprompter and Beauty Filters

Creating a personal brand is essential today to help you stand out in the competitive real estate market. It is what makes you unique and different from other realtors.

You can begin sharing your insights by recording videos on platforms like LinkedIn, YouTube, or Instagram.

Currently, very few realtors are actively building their personal brand on social media. You can distinguish yourself by consistently creating professional videos.

If you’re not confident enough to record a video, consider using a teleprompter, which can help you maintain your speaking style and eye contact with the camera. With BIGVU, you can use face filters to achieve a polished appearance, ensuring you look fresh and professional in every video.

Smart Lead Generation and Customer Engagement

Today, when people have shorter attention spans, it’s important to generate quality leads and maintain contact with them. If you stay on their minds, they’ll regard you as an authority. 

Using the right AI digital marketing tools can simplify this process, allowing you to connect with potential buyers more effectively and build strong relationships over time.

Automated AI Video Generation

The best way to interact with your audience is by answering their queries or common questions. You can make your responses more personalized by creating short videos that address their questions instead of using text. These videos can also be uploaded on social media, which can help your other viewers as well.  

With BIGVU AI twin avatars, you can create such videos consistently within minutes. Simply type your answer in a few words, and your script will be ready within seconds. Choose your avatar, select your voice, and hit “create.” Your video will be ready in just a few minutes.  

Then, add captions and upload them to all your social media platforms with one click. 

Personalized Video Emails

AI can help you analyze your email subscribers based on their behaviors and demographics. You can use this data to segment them and create separate videos.  

You can discuss property listings, market updates, or basic amenities nearby in that area. Then, share it as a video email with each subscriber directly in their Gmail. This will create a more personalized experience for your audience and increase the chances of conversion.  

BIGVU helps you create these video emails in just a few minutes. Simply prepare your script, shoot with a teleprompter, and then edit your videos like a pro. Then, easily create a video landing page with your video at the center, a personalized headline, your logo, and a call-to-action button.

Data Driven Marketing Strategies

Predictive Analytics for Market Insights

As a realtor, if you want your audience to see you as an authority, then you should be updated with the market trends. AI tools like Chat GPT can help you use past data and AI algorithms to forecast future market behaviors.

By analyzing past sales data, demographic information, and economic indicators, you can identify emerging neighborhoods and predict property values. 

This also helps you advise clients on the best places to invest, making you a trusted and smart realtor.

AI-Driven Pricing Optimization

Setting the right price for a property can make or break a sale, and AI can help you predict the optimal pricing of properties.

How?

AI-powered pricing tools can look at more than 50 different pieces of information, such as recent sales data, current market trends, details about the property (like size, number of bedrooms and bathrooms, and special features), and local economic signs (such as job rates and neighborhood growth).

By looking at these factors, AI can recommend the best prices for properties. This helps real estate agents set fair prices that attract buyers. It also speeds up sales by making sure the prices match what’s happening in the market right now.

Targeted Advertising and Audience Segmentation

Today, there is a lot of information available for real estate digital marketing that can help you make targeted ads. You can use AI to divide your audience based on their behavior, likes, and demographics.

This lets you create personalized ads that appeal to specific groups. For example, if you're advertising luxury homes, focus on wealthy individuals or families seeking upscale living.

By tailoring your messages and ads this way, you can boost engagement with videos and increase conversions.

Performance Tracking and ROI Measurement

To succeed in real estate marketing, tracking your performance is essential. If you’re not monitoring your video performance, you’ll never know what aspects may need more attention.

If you’re creating videos regularly, it’s crucial to understand how they’re performing. Are your audience members engaging with them? Which types of videos—listings, walkthroughs, or market updates—are receiving the most engagement?

BIGVU makes it easy to track the performance of all your videos across social media platforms from one dashboard. It allows you to schedule your videos in advance so you never miss an upload. 

Implementing AI in Your Marketing Workflow

Choosing the Right AI Tools for Your Needs

Choosing the right real estate digital marketing tools is essential for streamlining your real estate business. Start by identifying your specific needs: Are you focused on content creation, lead generation, or performance tracking?

For video content, tracking, and monitoring, platforms like BIGVU help you create concise video scripts, generate AI avatars for quick videos, and add captions, B-rolls, background music, and more. It simplifies your entire real estate video marketing journey, even if you’re a beginner.

Important Tip- To attract customers, start answering their common questions with short videos and share them via video emails.

Integrating Multiple AI Solutions Effectively

After picking your AI tools, the next step is to connect them with your social media so they can work together smoothly.

For example, you can connect all your social media accounts (up to 20) with BIGVU. It helps you publish your video on all platforms with one click.

If you do not want to publish, you can schedule it for a time when your audience is most active. It makes things like uploading videos and scheduling social media posts easier, giving you more time to focus on interacting with clients.

Balancing Automation with Personal Touch

Using AI to help your real estate business is great, but it's also crucial to keep a personal touch when speaking with clients. Let AI take care of routine tasks, but make sure you still connect directly with your potential customers.

You can start with AI-written scripts, but add your own thoughts and experiences. Share personal stories about homes, what’s nice about the neighborhoods, or success stories with other clients to create a better connection.

Start making personalized video messages based on what you know they like or previous conversations. Always set aside time for one-on-one follow-ups or special messages because these personal touches can really strengthen your relationships with clients and new customers.

Scaling Your Marketing Efforts with AI

AI allows you to scale your real estate marketing efforts without compromising quality. You can use it to determine which video content performs best and then share that successful content across various platforms.

Since BIGVU helps you monitor your videos’ performance, you can easily identify what types of videos are effective.

But remember…

You can only scale your real estate business once you understand what your potential customers expect from you and begin creating engaging videos that cater to those expectations.

Conclusion

In today's competitive market, using AI in real estate marketing is a must, not an option. By using these new strategies, you can improve how you show properties, make your work easier, and better connect with your audience. 

But remember, success comes from not just using technology but also building real relationships and providing value. 

Keep trying out these tools, be flexible, and see how your marketing improves.

Let BIGVU help you with AI-driven video content creation and personalized video marketing.

Try BIGVU for FREE now.

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