5 Real Estate Creators to Follow in 2026

Known as Tampa Bre, Breanna Banaciski is a Tampa area realtor with the strongest per post numbers of anyone we looked at. Her median reel does 469,900 views. Her best did 1.8 million. She posts roughly twice a month.

Her format is simple to describe and hard to do. She walks through a listing and performs a comedy set over it. The property is the set, and the joke is what keeps people watching to the end.

What the numbers show

• Her strongest hook type is the bold claim, used in nine of twenty reels, and it accounts for six of her ten highest engagement videos
• Her median cut interval is 4.5 seconds, and reels with more than ten cuts beat shorter sequences
• She closes with a share prompt aimed at a specific person, and eighty percent of her top reels use it. Reels without a call to action drop to roughly a third of her normal engagement

What you can take from it

The comedy is not the transferable part. The preparation is. She is not improvising in the hallway, she is walking in with a written line for each room. You can do the same thing without being funny: decide before you film what the one interesting thing in each room is, and say it in one sentence.

Then give the video somewhere to go. Her sign off is always a share prompt naming who should see it. That single habit is worth more than any editing trick on this page, and it costs nothing.

Kyle Huckabee is a licensed realtor in Oregon and Washington who posts as The Emo Realtor. He tours listings in full 2005 emo costume and sets each one to an original song written about that specific property. His median reel is 39,200 views.

It sounds like a gimmick. The numbers say it is a strategy.

What the numbers show

• His median cut interval is 1.7 seconds, the fastest of anyone we measured
• His best performing hook pattern is not a joke or a question. It is a direct callout tying his brand to an action, which pulled 184,000 views
• Captions appear in eighteen of twenty reels, but he drops them on the music heavy ones, letting the sound carry

What you can take from it

His hook lands before he says a word, because you know who you are watching the moment the video starts. Most agent content is interchangeable in the first second, and that is where it loses people.

You do not need a costume. You need one visual thing that is always the same: a location, a jacket, an opening shot, a phrase. Consistency of appearance is a hook you only have to invent once.

The detail worth copying exactly is his caption discipline. The address, price, beds, baths and square footage sit in every caption, even under the silliest video. The entertainment brings the audience, and the caption turns them into a lead.

Jeb Smith is a top one percent broker in Huntington Beach with twenty two years in the business. He is the exception on this list, the one who posts often and still performs, and his data explains why.

His median reel is 15,700 views on an account of about 30,700 followers, which means a typical video reaches well beyond his own audience. His best did 381,500.

What the numbers show

• Seventeen of his nineteen reels open with the same hook pattern, a plain factual claim delivered in the first five seconds
• Seventeen of nineteen end with a spoken comment prompt, and the two that do not are his two worst performing videos
• His most posted topic, local development, is also his weakest. Five of those nine reels underperformed

What you can take from it

Look at what actually worked for him: a county scheme paying residents up to 1,000 dollars to trade in an old e-bike, a new store opening, a highway safety overhaul, and a nostalgic piece about a local mall. None of it is about buying or selling a home.

He is not posting real estate content. He is being the person who tells his neighborhood what is happening, and the real estate follows from that. For any agent, that is the most repeatable idea here, because every town generates this material every week for free.

The structure underneath it is worth copying too: fact, then footage of the place, then a short piece to camera, then a question. Same shape every time.

Glennda Baker is an Atlanta associate broker with close to 900,000 followers on TikTok, which is where the bulk of her audience lives. Her Instagram is the smaller channel, and that is worth saying plainly before the numbers below, because they only describe one platform.

Her operating system is the reason she is on this list. She films for about four hours once a month and comes away with thirty to fifty videos, then posts roughly one a day. Ideas are collected all month in a form saved to her phone home screen, so nothing has to be invented on shoot day.

What the numbers show

• Her strongest hook is the bold claim, and her single best reel opens with a personal story
• In her own data, story led reels beat tip led reels by three to one on views
• Her top three reels account for ninety three percent of all views across the twenty analyzed

What you can take from it

Two things, and the second is the harder one. First, batch your filming. Doing it once a month removes the daily decision that stops most people from posting at all.

Second, notice what that concentration figure means. When almost all the views come from a few videos, it is a sign that volume alone does not carry an account. She gives every reel exactly one job, either a story or a tip, never both. That discipline is what makes the good ones land.

Ricky Carruth has been in real estate since 2002, has closed over a thousand deals on his own, and has published free training for more than a decade. His YouTube archive runs past 1,800 videos, and that library, not his Instagram, is the real achievement.

We include him because his reel data shows something useful that the other four do not: what happens when the habit is there but the craft has not caught up with it.

What the numbers show

• He posts about ten reels a week, more than anyone here except one, with a median of 4,600 views
• His median cut interval is 38.8 seconds, meaning most reels are effectively a single unbroken take
• Captions appear in all twenty reels, but with no emphasis, no movement and no placement strategy
• A call to action appears in five of twenty, and reads as added on rather than built in

What you can take from it

His hook writing is genuinely good. Openers like naming a year and a consequence are sharp, and his two best videos both use faster cutting than the rest, which is his own data telling him what to do more of.

Ten reels a week is a real achievement, and most agents never get close to it. If that is already you, do not slow down. Put the effort into what goes into each one instead. Add a cut every few seconds, put a real ask at the end, and make the captions do some work. Those three changes cost nothing, they do not require posting any less, and they are the difference between the top and the bottom of this list.