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What’s The Impact of Using Videos in Email?
Is adding videos to emails worth the effort? Absolutely.
Using video email marketing for your business:
- May result in a 200-300% increase in the number of clicks on buttons in your emails (Click Through Rate) (Source- Forrester)
- Differentiates you from your competitors and other emails in their inbox
- Retains 95% of information conveyed through your message
- Provides clarity in your tone and information
Considering all these advantages, it's understandable that 49% of businesses opted to include videos in their emails, as reported by Wistia in 2024.
What is BombBomb Video Email?
BombBomb is a video messaging platform that you can sign in to from your phone or PC. It allows businesses like yours to create and send personalized videos via email. The BombBomb app is compatible with iOS or Android while also seamlessly integrating with your favorite tools like Gmail, Salesforce, Outlook, and Chrome extension. It also supports other videos, such as mailing software and messaging platforms, as shown in the image below. You can view them under the Integrations tab.
With BombBomb, you can record, send, and track video messages that powerfully reflect your brand's tone, emotion, and personality. This makes your email marketing more engaging and effective.
Sounds interesting. We decided to sign up for BombBomb and check it out ourselves.
How to Log in or Sign Up for BombBomb?
You can simply use the BombBomb login at the top right-hand side, as shown in the image below.
If you’re a first-time user, you can sign in using your business or other professional email ID. When we signed up, we were surprised that BombBomb required our mobile phone number. I don’t like to give out personal information when I’m not clear on how it will be used.
The platform also has a 14-day free trial with no required credit card. The 2-week free trial feature is a great way to test the platform and see if it works for you. We signed up for the trial, and it was pretty smooth.
How To Record Your First BombBomb Video?
When you log in for the first time to BombBomb, you’ll be shown the interface as shown in the image below:
If you’re a first-time user, you’ll need to click on a blue button that says “Record your first video.” From there, you’ll be redirected to the recording page. Here, you’ll find three options-
- Record yourself, keeping you as the center of attention
- Record your screen where you want to demonstrate something
- Upload a pre-recorded video up to 2GB in size
When recording your email video, the platform also allows you the option to write an outline for your video. It’s kind of like having note cards when you are speaking publicly. However, having a teleprompter at this time would probably be much easier than a video outline. It’s important to choose a title that will make it easier to remember what the video is about and to find it in the library in the future.
Once your recording is finished, you have three options:
- Add a thumbnail to your video that best fits your brand. A thumbnail is an image that your video is paused on before clicking play.
- Add a compelling call-to-action button that encourages your clients or customers to take action. For example, the button can say “Join now” or “Book a call.”
- Re-record your video if something has gone wrong on the first attempt.
When you think your video is ready, just hit the Save button to save your first video. After saving your video, you’ll land on a page as shown below;
You can view all your recorded BombBomb videos under the “video” section. Their video editing section needs some work but their basic tools are easy to use.
From there, you can also track the engagement activity of any video. BombBomb video tracking feature lets you track your videos in real-time to provide in-depth data on how people react to your videos. It shows data like-
- When your video was played
- The number of times it was viewed
- The number of likes it received
- The number of comments and clicks it received on the buttons or links in your email
How To Share Bomb Bomb Video?
Once you’ve saved your video, you’ll find four options on how to share your video:
- Copy and embed your video in Gmail directly
- Copy the link of your video and share it with anyone directly
- Share the video on your social media platforms
- Share your video as a template with your recipients by entering their email addresses
BombBomb offers several quick ways to share videos with a user-friendly interface. Their video security feature is a nice touch for personal emails. It secures your video from being viewed by any random person. You can define the privacy and security of your BombBomb videos based on your requirements.
How to use the BombBomb Chrome Extension?
The BombBomb Chrome extension is a shortcut on your Google Chrome toolbar that gives you immediate access to record yourself or your screen. It lets you view all your videos or track them directly without visiting the BombBomb platform. For example, let’s say you want to send an email including commentary on your prospect's website. While you are on the website, use the toolbar to record your video while showcasing the website.
What Are BombBomb Video Email Templates and How To Use Them?
Let’s say you’re a real estate agent. You’ve put a lot of effort into creating your name and brand, and you want your video emails to reflect that. So while sending video emails or messages to your prospects, they should reflect your tone of voice, like that of a well-known realtor.
BombBomb has hundreds of video email templates for different purposes that you can use to personalize your emails, leading to more engagement.
To explore BombBomb video email templates, click Email and then click on New Email.
When it loads, you’ll see the BombBomb default email template. There’s a placeholder for the video and the text that you want to insert. At the top, you’ll find the options to name your email, write a subject line, the preheader section, and a few more, as shown below.
To view BombBomb’s email template catalog, click the Change Template button on the left. Once you do that, you’ll land on BombBomb’s premade templates page. On the right-hand side, you’ll see all the templates BombBomb has created for businesses. From there, you can choose the one that suits you.
Now, as a realtor, let’s say you would like to share a neighborhood report with your prospect. Click on the “neighborhood report” template to load your template. From here, you can customize your email in the following ways-
- Design Banner- It shows the design that your BombBomb video email will have.
- Video Placeholder- Here, you can record, upload, or choose the video you want to share.
- Text Placeholder- Here, you can customize your headline and the paragraph text that briefs about the video
Footer- The footer is where you can add your personal information so anyone can reach out to you quickly. One thing we like about this footer section is you don’t have to enter your information manually every time. The platform automatically grabs them from your submitted profile section while creating your profile.
Once done, you can preview your template, save it, or send it directly to any individual prospect or list of people. Even though BombBomb doesn’t offer the option to add music or captions to your recorded videos it still gets the job done.
Is the BombBomb Pricing Plan, The Video Messaging Platform, Worth The Price?
Before understanding BombBomb pricing plans and giving our opinion, let us see what their value proposition is;
- For salespeople: BombBomb helps sales professionals achieve better results by increasing their email response rates, setting appointments, and closing deals.
- For customer success (CS) teams: The platform empowers them to drive higher adoption rates of their products or services, boost customer satisfaction (CSAT) scores, and reduce customer churn or attrition.
For internal teams: It facilitates clearer organizational communication, saving time and improving efficiency. It enables teams to convey messages more effectively, enhancing department collaboration and productivity.
BombBomb Pricing- How Much Does BombBomb Cost Per Month?
BombBomb comes in three different pricing structures. Users have the option to pay monthly or annually per user. The three pricing options are:
- Essentials- $39 per month billed monthly or $33 per month billed annually.
- Plus- $69 per month billed monthly or $49 per month billed annually.
- Teams- You can schedule a demo to get the best deal for this plan.
If you are a non-profit, BombBomb will give you access to their platform - for free. Nice!
BombBomb Essential Plan-
If you're an individual looking to send video emails on a 1:1 basis, then the BombBomb Essential plan is for you.
What’s Included-
- Quick 1-1 video messaging
- Unlimited video recording
- Unlimited screen recording
- Access to video tracking and analytics
What’s Excluded-
- Automatic captioning feature
- Mass emailing to your list
- Access to email templates library
- Live chat and phone support
In our opinion, the closed captioning feature should be included in this plan. Even if you’re just starting out, automatic captions are a must if you want to make your video accessible to people viewing it on mute.
BombBomb Plus Plan-
This plan is best suited for small business owners with a team of under 5 members.
What’s Included-
- You’ll get everything included in the Essentials plan
- Access to mass emailing
- Customizable landing pages
- Drag and drop email editor
- Salesforce and advanced integrations
What’s Excluded-
We found no limit to this plan. For $49/month, this plan is probably the best for small and medium businesses.
BombBomb Teams Plan-
This plan will suit organizations or enterprises managing huge teams across different departments.
What’s Included-
- Everything included in the Plus plan
- Phone support
- Dedicated customer success manager (for teams of 20+ members)
BombBomb’s pricing plan is pretty standard but if the prices are too steep for you, there are BombBomb coupon codes available online.
Is This Video Messaging Platform Worth The Investment?
For a platform that is primarily emails, the BombBomb pricing plan is a solid factor. We checked out some real BombBomb reviews to see what people are saying:
Jennifer Callaghan had a positive experience with BombBomb, and she rated 9 out of 10 on TrustRadius. You can read her review below. She highlights that the response rates in her sales department have significantly improved after using BombBomb. Congrats Jen!
On the other hand, Leigh Ann was not satisfied with the video emailing platform and rated 1 out of 5 on GetApp. You can read the review below;
According to her, building a template isn’t easy as it seems, and there are better BombBomb alternatives with a similar pricing structure.
BIGVU: All-in-one video marketing, a BombBomb Alternative
BIGVU is a great BombBomb alternative. It’s an all-in-one video recording and editing software with a built-in teleprompter and an AI scriptwriting tool. Instead of just using software that focuses on emailing your video, BIGVU offers customers the option to create and customize a landing page with video messages.
Using videos on a landing page, a web page created to get visitors to take a specific action, can boost customer engagement by 86%. Creating a landing page has never been so easy with BIGVU’s customization options. You can choose your desired template based on your needs, and then customize the logo, color palette, call-to-action button, background, and more. Once you finished and added your video, you can share your landing page on social media or share a thumbnail of your video via email and bring potential customers to your new landing page. Using a landing page for call-to-action purposes might not be the most popular way to reach customers but it has the highest conversion rate at 23%.
Who should use each platform? It depends on your needs.
BombBomb is a video messaging platform that helps build customer relationships over digital channels, specifically for video emails. If you’re on the Plus or the Enterprise plan, you can send video emails to up to 3500 contacts. However, if you require more, you can purchase a contact “bucket,” where each bucket allows you to add 500 new contacts at an annual price of $85. So they are really strong when it comes to sending out mass emails and creating templates. But what about creating a really good video?
We all agree that having a video in your email is important. But what if you lose your train of thought while speaking? Or don’t keep your eyes on the camera? Or, does your video just look unprofessional?
For creating professionally-looking videos, it’s important to maintain eye contact with your viewers through your camera and speak fluently without rambling. With the BIGVU teleprompter, you can speak fluently and confidently without forgetting your message.
BIGVU allows you to edit your videos professionally with pre-built templates, video trimming features, a green screen, and tons of other functionalities. You are also not limited to sharing just over email. You can automatically share your video to 20 social media accounts at once, create a video landing page, or embed it in your website.
Remember how we mentioned that BombBomb doesn’t include captions in their essential plan?
With BIGVU, you can caption all your videos, style and edit them later per your brand’s needs.
Frequently Asked Questions
How much does BombBomb cost per month?
The BombBomb Essentials plan costs $39 per month, billed monthly, or $33 per month, billed annually. The BombBomb Plus plan costs $69 per month, billed monthly, or $49 per month, billed annually.
Can you download BombBomb videos?
Yes, you can download, share, and embed your videos to show them wherever you like.
Can I use BombBomb from my Android or iOS phone?
Yes, you can record directly from the BombBomb mobile app and share your videos via text, mail, or other messaging apps.
How many emails can I send in a week?
Honestly, we weren’t sure about this query, so we confirmed with their support team. With BombBomb, you have no limits to how many video emails you can send in a week.
How can I create a thumbnail of my recorded BIGVU video?
There are two main ways to add a Thumbnail, either upload a Thumbnail from your computer or create a Thumbnail with the BIGVU "Thumbnail Editor" feature.
How to send a video email with BIGVU?
Record your video on BIGVU and then on the three-dot menu, select “video page”. After creating the landing page, copy the URL or thumbnail and insert into your email or message.
The Bottom Line- Who should use BombBomb?
To sum up, we’ve come to this conclusion.
If you’re an already established brand with 100s of email contacts within or outside your organization, give the BombBomb video email service a try. It allows you to keep a human-centered approach while communicating through mass emails.
But if you’re starting out or at a mid-sized level, try BIGVU! It will help you create attention-grabbing videos that you can share via email, on your social media profiles, or create your video landing pages.
