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1. Misleading Claims: Say Only What You Mean
Regulators crack down hard on misleading statements in mortgage ads. BIGVU helps you stay honest and accurate by providing a built-in teleprompter so you can script and follow approved messaging to the letter. This minimizes the risk of off-the-cuff remarks that could be interpreted as deceptive or exaggerated.
2. Missing Disclosures: Never Skip the Fine Print
Disclosures are non-negotiable. With BIGVU, you can easily incorporate essential disclaimers by adding is a constant outro to your video. Simply save the disclaimer as outro to the video and it will automatically be added to any video you create, helping you meet requirements under the Truth in Lending Act and other disclosure laws.
3. Licensing Oversights: Keep Your NMLS ID Front and Center
Failing to display your NMLS number is a common and costly mistake. BIGVU allows you to add your licensing info directly into your video template or lower-third graphics, ensuring you’re always in line with the SAFE Act.
4. Exaggerated Benefits: Promote Responsibly
Avoid making absolute claims like "Save thousands!" without context. BIGVU helps you qualify your language with clear script guidance and editable captions that add proper context and disclaimers, helping viewers understand the full picture.
5. Fair Lending Compliance: Showcase Diversity and Inclusion
Videos must reflect fair lending laws by avoiding bias or the appearance of preference. BIGVU’s tools make it easy to use inclusive scripts and diverse visuals, ensuring your content speaks to all audiences and supports equal opportunity messaging. Simply use the AI B-roll generator to generate diverse visuals to add to your videos.
6. Testimonials and Endorsements: Transparency is Key
If someone was paid or incentivized to praise your services, that must be disclosed. BIGVU enables you to clearly mark sponsored content within your video and captions, maintaining transparency and FTC compliance.
7. Record-Keeping Requirements: Archive Everything with Confidence
Regulators expect you to keep records of all advertising materials. BIGVU’s cloud-based storage and project tracking features make it simple to store scripts, raw footage, and final videos in one place—ready for audit at any time.
8. Platform Guidelines: Comply With Every Channel’s Rules
Each platform has its own content and advertising policies. BIGVU allows you to customize your videos and descriptions to align with specific platform requirements, ensuring your content stays published and protected.
9. Accessibility: Don’t Exclude Your Audience
Videos must be accessible to all, including viewers with disabilities. BIGVU offers automatic captions and transcript tools, ensuring your message is clear and compliant with ADA standards.
Conclusion: Create Mortgage Videos That Convert and Comply
In today’s regulatory environment, mortgage brokers can no longer afford to treat compliance as an afterthought. BIGVU gives you the tools to stay on-message, stay transparent, and stay compliant—all while creating video content that drives real results.
Ready to transform your video strategy? Book a free demo with a BIGVU video coach today.