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What is real estate videography?
Real estate videography is creating short, clear videos that help viewers understand a property, a process (e.g., “how to price your home”), or a market insight. It includes face-to-camera explainers, listing walk-throughs, quick tips, and local guides. Done consistently, it builds trust and generates leads. Luxury Presence
Pro tips
- Mix educational topics (sellers/buyers) with community content (schools, neighborhoods).
- Keep most videos 30–90 seconds; go longer for YouTube deep dives. Wyzowl
How long should a real estate video be?
For lead generation on social, 30–60 seconds performs best; up to 2 minutes can still work. For YouTube, use 6–10 minutes for deeper educational pieces that rank in search. Keep your hook in the first 5 seconds. Wyzowl
Pro tips
- Write the hook last after you know the payoff.
- Use BIGVU’s AI Trim with Words to tighten flab.
Do I need a teleprompter app for video?
If you struggle with what to say or rambling, yes. A teleprompter keeps you concise, confident, and looking at the lens. That “eye contact” boosts trust and on-screen presence—especially for first-time creators. Try BIGVU Teleprompter. (NAR’s tech survey also shows client positivity toward tech like video and drone.) National Association of REALTORS®
Pro tips
- Set scroll speed so you still breathe.
- Use AI Eye Contact Correction when you can’t get lens alignment just right.
What should I say in my first realtor video?
Start with a pain you solve: “Thinking of selling in Miami? Here are 3 things to do before you list.” Teach one idea, add a local stat or anecdote, and end with a CTA: “Comment ‘guide’ and I’ll DM you my checklist.”
Pro tips
- Use AI Script Generator for 5 options in seconds.
- Keep it one promise, one CTA.
Which platforms are best for real estate videography?
Use YouTube for search-driven education and Instagram Reels/Shorts for reach. YouTube consumption and trust keep growing; social short-form continues to dominate attention. Pew Research Center+1
Pro tips
- Post Shorts/Reels snippets that point to your longer YouTube or landing page.
- Add captions with AI Subtitle Generator.
How often should realtors post videos?
Weekly is realistic and sustainable for most agents. Lloyda started with one video per week—consistency beats bursts. Batch three scripts, record in one session, and schedule ahead.
Pro tips
- Use Mondays as content day; script → record three → schedule.
- Convert long videos into clips with AI Auto Shorts.
What kinds of real estate videos bring in sellers?
Educational, seller-focused clips: pricing myths, pre-listing checklist, “sell then buy” strategies, and moving-from-X-to-Y guides (e.g., Miami → NYC), which capture intent searches. That specificity helps sellers self-qualify.
Pro tips
- End with “DM ‘seller’ for my prep checklist.”
- Use Webcam Recorder for fast desktop filming.
Vertical or horizontal for real estate videos?
Vertical for Reels/Shorts/Stories; horizontal for YouTube and website. Record 4K if possible so you can crop both ways later.
Pro tips
- Leave headroom for captions and on-screen text.
- Add branded lower-thirds with AI Video Editing Tools.
Does video actually help sell homes?
Buyers overwhelmingly start online, and the internet leads discovery of purchased homes (51%). High-quality video improves understanding and speeds decisions; marketers broadly report positive video ROI. National Association of REALTORS®+1
Pro tips
- Embed listing videos on landing pages; add B-roll with Free B-roll Generator.
- Always include a next step (calendar link, message keyword).
How do I look natural on camera?
Lloyda’s path: accept some awkward early reps, then use a teleprompter to pace and breathe. Read for meaning, not word-by-word. Smile on the first sentence; keep hands visible; pause at transitions.
Pro tips
- Practice 20 seconds, not the whole script.
- Tidy filler words with AI Editing Tools.
What gear do I need for real estate videography?
Start with your phone + window light. Add: small tripod, clip-on mic, and a softbox for evenings. Drone footage is a bonus later; NAR shows 52% of REALTORS® use drone photo/video—great for exteriors. National Association of REALTORS®
Pro tips
- For rooms, slow pans; for exteriors, wide shots before details.
Loida’s playbook
- Start before you’re ready. Loida’s first FSBO call and first videos weren’t perfect; posting weekly built skill and confidence.
- Learn from feedback. She slowed her speaking pace and breathed between lines after early viewer comments.
- Mix platforms with intent. YouTube for searchable education; Instagram for personality and daily touchpoints (pets, gym, local life).
- Educate sellers. Prioritize local, searchable content (e.g., “Selling in Miami: timeline + closing costs”).
Conclusion
You don’t need studio gear—or hours—to win with real estate videography. A simple sequence (script → teleprompter → captions → brand preset) helps you show up weekly, look confident, and earn trust with sellers and buyers.
Start with one short educational video this week. Use BIGVU to write, record, and brand it in minutes. Then repeat. Your future clients are already watching—meet them there.
