Your Programmers Should Be Making Marketing Videos with the BI…

These days, everybody is a content creator. The value to a business of having more people creating content than simply a few dedicated marketers is huge. The value of turning technical people into content creators is huge. Why? Because of how content is found and consumed.Think about it. You used to get massive exposure by being published in a single nationwide magazine or trade journal, or having an ad on a cable television network. A single piece of content could gain a large audience. Not only has reach in these mediums declined, but the competition for audience attention is higher than it has ever been before. Which means more content needs to be produced, across a greater number of mediums.So how does a brand or individual stand out? By being visible within narrowly focused topic areas. While it is very hard to compete for visibility using an article about "web design," generally, an article about web-design using free-Wordpress themes to market a hair salon, as an example, can probably compete for visibility against other videos and articles written about that very narrow subject. The key, however, is to produce a large amount of content, all with very specific audiences in mind. Compete for 100 different unique audiences, offer high-value to these audiences, and you may begin to compete for visibility within subjects as broad as "web design."Because this is how the modern marketing age works, the value to a business of turning their non-creatives into creatives is immense. They need everybody to be creating content, and they want each member of their team creating content about the narrow subjects that they know very well.The challenge, of course, is getting non-creatively-trained individuals to create compelling content. That's where the BIGVU teleprompter video-app comes in.The BIGVU teleprompter app can turn non-creatives into creatives. The app was designed specifically to allow non-creative people, particularly those uncomfortable on camera, to create amazing video content that looks professional, and can be created quickly. Check it out on the google play store or apple store by searching – BIGVU.

Posted by BIGVU on Sunday, November 12, 2017

Billions of video cameras for billions of content makers

These days, everybody is a content creator.  The value to a business of having more people creating content than simply a few dedicated marketers, is huge. The value of turning technical people into content creators is huge. Why? Because of how content is found and consumed.

Everything has become “niched.” Marketers now have the ability to target very specific audiences, and they are no longer dependent on broad strokes in terms of ad-location and audience-appeal. Plus, with the domination of internet search as a means for finding relevant content, the value of a narrowly focused piece of content is immense.

In addition, the sheer amount of content that is bombarding all of us daily, seems endless. It’s virtually everywhere; on our televisions, in our environments, and on our computers and our phones. Therefore, those who stand out tend to have a large set of narrowly focused pieces of content, as opposed to a smaller set of broadly focused content.

Think about it. You used to get massive exposure by being published in a single nationwide magazine or trade journal, or having an ad on a cable television network. A single piece of content could gain a large audience. Not only has reach in these mediums declined, but the competition for audience attention is higher than it has ever been before. Which means more content needs to be produced, across a greater number of mediums.

Today, the most visible brands are publishing hundreds of pieces of content. If you consider a tweet as a “mino-article,” many quite-visible brands are publishing hundreds of mini-articles per day. Chances are, many of your most Facebook-addicted close friends and family members are more prolific publishers of content than Coca-Cola was 30 years ago.

So how does a brand or individual stand out? By being visible within narrowly focused topic areas. It is usually very hard to compete for visibility using an article about “web design,”. However, generally, an article about web-design using free-Wordpress themes to market a hair salon, as an example, can probably compete for visibility against other videos and articles written about that very narrow subject. The key, however, is to produce a large amount of content, all with very specific audiences in mind. Compete for 100 different unique audiences, offer high-value to these audiences, and you may begin to compete for visibility within subjects as broad as “web design.”

Because this is how the modern marketing age works, the value to a business of turning their non-creatives into creatives is immense. They need everybody to be creating content, and they want each member of their team creating content about the narrow subjects that they know very well.

The challenge, of course, is getting non-creatively-trained individuals to create compelling content. That’s where the BIGVU teleprompter video-app comes in.

The BIGVU teleprompter app can turn non-creatives into creatives. The app was designed specifically to allow non-creative people. It is particularly useful for people who are uncomfortable on camera. With its sophisticated, simple interface, it’s easy to create amazing video content that looks professional, and can be created quickly. Check it out on the google play store or apple store by searching – BIGVU.