Did you know, by simply including video on a landing page you can increase your conversions by 80%?

With these statistics it’s clear to see why 96% of B2B organisations use video for their marketing campaigns.

Video marketing is a powerful way to communicate your brand story, but how can you use video to create your own supercharged results?

Create snackable stories

Shorter is always better. Try not to bog down your viewers with tedious, uninteresting details. Stick to the point and get your message across in as fewer words as possible.

To hold your readers’ attention and ensure they stay with you until the end, be sure to offer maximum value and refine your marketing message for greater impact.

Add text for autoplay mode on social media

When a user scrolls through their news feed you can set your video to play automatically within the feed. The sound will be muted until the user clicks on the video, but you can add text to display your message and share with larger audiences.

This way you can grab your viewers’ attention without them having to make an active decision to tap the video and commit to watching.

Gain maximum visibility with square videos

Square videos with an aspect ratio of 1:1 are proven to encourage more engagement on Facebook. The same holds true for many other social platforms.

In fact, in a Buzzfeed study, 75% of the most shared videos over the course of a month were square. It seems viewers are reluctant to click through to full screen just to view a video that’s a few seconds long.

If they can’t see it, they won’t engage. Make it easy for people to see your message with a clear viewing format.

Use these three tips and discover which techniques resonate with your audience.

Do your viewers favour shorter, punchier videos over longer ones? Do you notice a higher viewing rate when using autoplay mode? Do your videos gain more shares when you use square format?