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Key Takeaways from Terry’s "You-ized" Strategy
- The "Doggy Draft" Method: Perfectionism kills momentum. Learn why Terry advocates for a messy, spoken first draft to capture your authentic voice before editing.
- "You-ize" Your Content: In a sea of generic AI text, your unique stories and personality are your only competitive advantage.
- Relationship Marketing First: Technology should accelerate the relationship, not replace the handshake. Use video to solve specific problems for specific people.
- Repurposing Power: One video shouldn’t just be one video. It should be a blog, a newsletter, three tweets, and a week’s worth of shorts.
Q&A: Mastering Video & AI with Terry Brock
We gathered the most pressing questions from creators like you and combined them with Terry’s expert insights to build this ultimate FAQ guide.
Who is Terry Brock?
Terry Brock is an internationally recognized Speaker Hall of Fame inductee and a marketing coach who specializes in the intersection of technology and humanity. He is the co-author of Klout Matters and the host of "Stark Raving Entrepreneurs." Terry teaches business owners how to use tools like AI and video to enhance relationship marketing, ensuring that high-tech tactics never lose the high-touch feel.
Why his advice matters
- Experience: He has worked with clients in over 40 countries.
- Authority: He bridges the gap between complex tech (AI, crypto) and fundamental human psychology.
What is the "You-ize" concept?
"You-izing" is Terry’s proprietary approach to content creation. It involves taking generic information or AI-generated drafts and injecting your personal anecdotes, tone, and experiences into them. It ensures that even if you use AI tools, the final output sounds unmistakably like you.
How to do it
- Add a personal story to the intro.
- Use your natural vocabulary (e.g., "folks" vs. "individuals").
- Reference specific client wins or failures.
How can I sound more natural on camera?
The secret to looking natural is preparation that mirrors real speech. Terry suggests using a teleprompter app but filling it with a script that was spoken, not written. When you read a script that was originally typed for a blog, you sound stiff. When you read a transcript of your own voice, you sound like yourself.
What is the biggest mistake people make with AI video tools?
They try to automate the human element. Using AI to generate a script and then reading it blindly is a recipe for disaster. AI should be your research assistant and editor, not your ghostwriter. It can handle the structure, but you must provide the soul.
How do I find time for video creation?
You don't find time; you save time by repurposing. Terry emphasizes that a single piece of "pillar content" (like a webinar or interview) should feed your marketing machine for weeks. Using tools like an AI subtitle generator allows you to quickly turn long videos into accessible clips for social media without hours of manual editing.
What is a "Doggy Draft"?
A "Doggy Draft" is Terry’s term for a rough, messy first pass. Instead of agonizing over the perfect sentence, you just talk. You spill your ideas out—grammar errors and all. Once the raw material is out of your head, you can use AI to clean it up.
Why it works
- Beats Writer's Block: It lowers the barrier to starting.
- Preserves Voice: It captures your natural cadence.
How can I use AI to write video scripts?
Start by prompting the AI with your "Doggy Draft." Tell the AI: "Here are my raw thoughts. Please organize this into a 60-second video script, but keep my casual tone and these three key points." You can also use a dedicated AI script generator to get structured ideas instantly.
What if I don't have a professional studio?
You don't need one. Authenticity beats production value. A smartphone and a quiet corner are enough. If your background is messy, tools like an AI video background remover can give you a clean, professional look in seconds without a green screen.
How does video help with relationship marketing?
Video replicates the "face-to-face" experience at scale. When a prospect sees your eyes and hears your voice, they feel they know you. This builds trust faster than text ever could. To make it even more powerful, maintain eye contact with the lens—or use AI eye contact correction if you struggle to look directly at the camera while reading.
What is the best way to monetize a personal brand?
Solve a specific problem for a specific person. Don't try to be famous; try to be helpful. Use video to demonstrate your expertise, then lead viewers to a clear call to action (CTA), such as booking a call or downloading a guide. Consistency builds the "know, like, and trust" factor that leads to sales.
The "You-ized" Content Workflow
Stop overcomplicating your process. Here is the streamlined workflow Terry Brock recommends for creating high-impact videos in less time.
Your Voice is Your Superpower
The tools available today are incredible, but as Terry Brock reminds us, they are just tools. The magic doesn’t come from the AI; it comes from you. By adopting a "You-ized" approach, you can stop stressing over perfection and start connecting with the people who need your help.
It’s time to move from overwhelm to a confident, repeatable workflow. You have the expertise—now use video to share it with the world.
Ready to start? Download the BIGVU app today and create your first "You-ized" video in minutes.
