Startup Founders: Scale Your Video Strategy Without Showing Up On Camera with Digital Influencers

Why Founders Need to Show Up on Video (But Don’t Always Want To)

About 37% of business founders who don't use video marketing say it's because they don't know how to start.

But you know how important it is. Whether you’re:

• Showing investors what changed in the product this quarter
• Onboarding users with a “how it works” walkthrough
• Or simply introducing yourself on LinkedIn…

Video makes your message land faster, stronger, and more naturally.

People don’t just want to read about your product; they want to see it. They want to understand how it works. They want to trust the person behind it.

And we also understand that most startup founders like you are not marketers. They’re builders, visionaries, and problem solvers.

And video? Well, it often feels like one more task on a never-ending list.

Let’s say you want to create a product demo, an investor pitch, or a quick tutorial series. So you tried recording videos yourself, spent hours editing, kept forgetting lines in between, and still felt awkward in front of the camera. 

So you scrapped the whole thing.

It’s a familiar story.

• Not everyone feels confident speaking on camera
• Not every team has the resources for lights, scripts, and edits
• And not every update needs a whole new shoot

This is exactly the gap BIGVU’s Digital Influencers were built to fill, so you can still show up, even when you’re off-camera.

Let’s show you how.

Meet Your Digital Influencer: Your AI-Powered Video Teammate

Imagine having a video teammate who never needs a break, always shows up on brand, and speaks your message exactly how you would, without ever stepping in front of a camera.

BIGVU’s Digital Influencers are exactly those.

They’re AI-powered presenters trained to speak in your voice, match your brand’s energy, and deliver your message clearly, every single time.

Here’s how it works (yes, it’s this simple):

Step 1: Write Your Script (Or Let AI Do It)

You can start with your script or use BIGVU’s AI Script Writer to draft one based on your topic, tone, and goal.

For example:

• Want to introduce a new feature? → Type: “Launch update for X feature”
• Need to onboard new users? → Type: “Step-by-step guide for getting started”

In seconds, you’ll have a polished, ready-to-use script tailored for video.

Step 2: Choose Your Digital Influencer

Select from a growing library of 100+ avatars that reflect your tone: professional, warm, energetic, or even multilingual.

After writing your script, simply click on “AI Twin Avatar” in the web version or “AI video” on mobile to choose your avatar. 

Each avatar looks human, speaks naturally, and maintains eye contact.

Let’s say you’re sharing a product demo with enterprise clients; go with a calm, polished avatar. Rolling out a playful feature update on social? Choose someone upbeat and expressive.

It’s like casting the perfect spokesperson for every message, without hiring or training anyone.

Step 3: Style Your Video with AI Editing Tools

BIGVU gives you a full suite of AI-powered video tools to polish your content without the editing overwhelm:

AI Background Remover: No green screen? No problem. Swap in a clean, branded backdrop with one click, even if you recorded in your messy home office.

Free B-Roll Generator: Need visuals to support what you’re saying? BIGVU adds relevant stock footage automatically, without any copyright issues. Just type a keyword (like “teamwork” or “analytics”), and it drops right in.

Auto-Captions: Your video is captioned instantly in 70+ languages, perfect for silent scrollers or international viewers.

AI Music Generator: Add custom background music that fits the tone of your video (calm, energetic, inspiring). No licensing headaches. No third-party tools.

Step 4: Publish Everywhere from One Dashboard

Once your video is ready, hit publish and let BIGVU handle the rest.

With the built-in Social Media Scheduler, you can:

• Auto-post your video to LinkedIn, Instagram, Facebook, TikTok, and YouTube
• Schedule content ahead of launches or announcements
• Stay consistent across platforms, without jumping between tools

You can even generate branded video landing pages, ideal for sending personalized investor updates, product explainers, or follow-ups after a demo.

So what are you getting?

A full-stack video team, without the cost, the complexity, or the camera stress.

With BIGVU’s Digital Influencers, you don’t just save time.

You protect your energy, show up consistently, and keep your brand visible, even on your busiest days.

How BIGVU Influencers Can Help You- Use Cases That Make a Difference

So, what can you do with a Digital Influencer?

Turns out, a lot.

Let’s break it down with simple, real-world examples.

Product Demos – Professional, on-brand, and always up to date

Instead of recording yourself walking through the product (while hoping you don’t stumble over your words), let your avatar take the lead.

Example: You’ve just launched a new dashboard feature.

→ Type a quick script explaining how it works

→ Add a screen recording

→ Your avatar delivers the walkthrough with polish, like a pro presenter

→ Done within 15 minutes

And if your UI changes next quarter?

Just update the visuals and tweak the script. No reshoot. No burnout.

Investor Updates – Communicate with clarity and confidence

Skip the long quarterly emails that rarely get read.

Now, you can deliver a short, sharp video that walks investors through:

• Key metrics
• Product wins
• Roadmap highlights

Example: You raised your MRR by 32% last month.

Have your avatar break it down in a 90-second update. You can add clean charts or screenshots. It feels personal, proactive, and polished, without you reading numbers on camera.

Customer Onboarding – Teach once, scale forever

New users often need hand-holding in the early days.

Use your Digital Influencer to build a mini onboarding library:

• Account setup
• Feature walkthroughs
• FAQs (“How do I reset my password?”)
  
  

Example: Your SaaS tool has 5 key steps to get started. Record your screen, write five quick scripts, and let your avatar present them.

Now every new user gets a consistent, friendly onboarding experience, without scheduling a single call.

And when something changes, just swap the script.

Internal Communications – Keep your team aligned (without live calls)

Have a remote or hybrid team? Struggle to send updates that people watch?

Use your avatar to:

• Share weekly updates
• Explain new goals
• Celebrate milestones

Example: Your developer just launched an internal tool. Instead of typing a long Slack thread, have your avatar do a 60-second explainer, with screen visuals and a friendly tone.

Bonus: Your avatar can speak in multiple languages. Perfect if your team spans regions.

Multilingual Sales Pitches – Break language barriers without hiring

Trying to land international clients or pitch to investors abroad?

Now you don’t need to learn Japanese or hire voice actors.

Example:

You’ve got a prospect in Berlin.

→ Write your pitch in English
→ Translate it with BIGVU’s AI tools
→ Select your avatar’s German voice
→ Send a pitch video that speaks their language (literally)

It’s fast, scalable, and shows you care about the relationship.

At the end of the day, your Digital Influencer isn’t just a tool. It’s leverage.

It helps you communicate consistently, confidently, and clearly, without adding more to your plate.

A Founder’s Story: How Sam Became Comfortable in Creating Videos?

Meet Sam. He’s the founder of a growing B2B SaaS startup. He’s building something great, and he knows video is essential for growth.

But here’s the truth?

Sam’s not exactly camera-ready. He’s shy in front of the lens, hates re-recording, and doesn’t have time to spend hours editing content.

Hiring a production team is not in his budget.

And yet, he still needs to:

• Show product demos on his website
• Send investor updates every quarter
• Onboard new users with clear walkthroughs
• Stay visible on social media and with his team

So instead of stressing over how to “show up,” Sam tried something different:

What Sam Does Instead (And What You Can Too):

1. Writes quick scripts for his key videos like demo intros, feature launches, and onboarding guides. (Sometimes he lets BIGVU’s AI Script Generator help him out.)
   
   
2. Choose Digital Influencers that match the tone. A friendly avatar for user videos. A calm, executive one for investor messages.
   
   
3. Adds screen recordings and visuals to support the message. A slide deck here, a product walk-through there. Clean and simple.
   
   
4. Creates an entire video library in just a few days. From “how to get started” tutorials to a video FAQ section, everything is now explained once and ready to use again and again.
   
   
5. Updates videos fast when the product evolves. No reshoots. Just swap the visuals, tweak the script, and regenerate. Done.

Now, when people visit Sam’s homepage, they see a clean demo video that explains the product in 90 seconds. 

New users get a polished onboarding series, available in multiple languages.

Digital Influencers Will Protect You, Not Replace You

Let’s get one thing straight: Digital Influencers aren’t here to replace you.

They’re here to protect you- your time, your energy, and your ability to focus on what matters most.

You started your business to solve real problems. Not to become a full-time video host.

And while showing up on camera has its place (investor pitches, personal updates, big announcements), the truth is…

You don’t need to be on camera for every single video. 

In fact, trying to do it all can hold you back:

• You delay sharing updates because you don’t feel camera-ready
• You skip demos because reshoots take too long
• You stay invisible on social because editing eats into your deep work time

That’s where your Digital Influencer steps in; not to take over, but to step in when you don’t have to.

Final Thoughts

You don’t need a big studio, a full team, or endless hours to create videos that move your business forward.

With BIGVU’s Digital Influencers, you get a smarter, faster way to stay visible—without burning out. Your voice, your message, your brand… scaled effortlessly.

It’s not about doing more. It’s about doing it better with tools that work alongside you, not against you.

Try BIGVU for free now and let your message shine, even on your busiest days.