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What is a Social Media Audit?
A Social Media Audits show you what’s actually working in your content, and what’s holding you back.
Instead of guessing why some posts perform and others flop, the audit analyzes your recent posts and engagement data to reveal patterns you can act on right away.
In practical terms, it helps you:
- Understand which posts your audience responds to (and why)
- Spot content that’s losing engagement
- See what to repeat, what to fix, and what isn't worth your time
- Get clear next steps to improve your next post, not just vague advice
BIGVU’s Social Media Audit does this automatically by scanning your latest posts across platforms and turning the data into a simple and personalized report, so you know exactly where to focus your time.
How to Conduct A Social Media Audit
Getting professional social media insights shouldn't require complex spreadsheets. The BIGVU Social Media Audit simplifies the process into three easy steps:
- Link Your Socials: Connect your accounts (TikTok, Instagram, LinkedIn, etc.). BIGVU securely pulls your 25 most recent posts per platform.
- Run Your Audit: The system analyzes engagement patterns to spot what is helping or holding you back.
- Get Your Results: Receive a simple report detailing your best times to post, the themes your audience cares about most and more insights.
Once you have your recommendations, you can use other BIGVU tools, such as AI script generator, to create stronger content based on your top-performing themes.
What Sets The Social Media Audit Apart?
Unlike generic analytics tools, this audit provides insights to help you create more engaging content that actually converts.
- Multi-Platform Clarity: Connect up to 20 accounts to see performance side-by-side.
- Actionable Recommendations: You don't just get data; you get quick recommendations to improve your next post.
- Integrated Creation Suite: Immediately apply insights using BIGVU tools, like the teleprompter or AI eye contact fix, to naturally engage with your audience.
Track Growth Over Time: Re-audit anytime to see how changes to your video uploading schedule or style have impacted your reach.
Who is it for?
Whether you are a solo creator or part of a larger team, a social media audit provides the roadmap for better content.
- Real Estate Agents: Identify if your followers prefer "Expert Tips" or property walkthroughs.
- Business Coaches: Spot which topics drive the most DMs and leads.
- Marketing Teams: Compare LinkedIn vs. Facebook performance to see where the biggest upside lies.
- Content Creators: Stop wasting time on platforms that don't land and focus where your audience actually shows up.
FAQ
What is a social media audit?
A social media audit is a comprehensive review of your social media profiles and their performance metrics. It identifies what content resonates with your audience, which platforms are most effective, and where you can improve your strategy. It's a vital health check for your digital presence.
How do I run a social media audit?
To perform an audit, link your social accounts to a tool like BIGVU. The tool will analyze your recent posts, engagement levels, and follower behavior. You then review the resulting report to adjust your posting times, content themes, and video styles.
Why is a social media audit important for business?
It prevents wasted effort. Many businesses post content that doesn't "land" because they haven't analyzed their audience's preferences. An audit provides data-backed clarity, allowing you to turn views into leads and DMs.
How often should you audit your social media?
You should re-audit your accounts regularly, especially after making significant strategy changes. This allows you to track progress, catch new trends, and see which specific changes made the biggest difference in your engagement.
Can I do a social media audit for free?
Yes. BIGVU offers a social media audit that is 100% free, regardless of your subscription plan.
How do I improve engagement after an audit?
Use the results to tailor your content. If the audit shows your audience likes personality-driven videos, use the mobile teleprompter to speak more naturally. If they prefer polished content, use AI video editing tools to add branding.
Conclusion
Moving from overwhelm to a confident, repeatable workflow starts with understanding your data. By running a social media audit, you stop the exhausting cycle of "hoping something sticks" and start posting with purpose.
When you know exactly what your audience wants, creating high-performing video becomes much easier. You can then use BIGVU tools to ensure every post is stronger than the last.
Ready to stop guessing? Run Your Free Social Media Audit and start posting what works today.
