How to Build a Real Estate Content Schedule with AI

Q&A Highlights from BIGVU’s Webinar

Q1. How did you get started in real estate, and what shaped your coaching philosophy?

Dave Grant:

“Real estate is rarely anyone’s first career.”

Dave started out in the fitness and health industry. After a corporate acquisition he wasn’t happy with, he pivoted: three-week cram course, passed state and federal exams, and began selling real estate in 2001—all with the same brokerage. In 2018, he stepped into the corporate broker role, replacing his mentor.

Coaching grew out of a surprising place—high school basketball. Helping players execute what they’d learned sparked a passion for mentorship. That energy carried into his brokerage and Tom Ferry coaching. Today, Dave’s north star is helping agents build structure, hit their goals, and change their lives.

Q2. What’s the biggest shift AI has brought to content creation for agents?

Dave:
Time. “That same 3-hour CE course that used to take me 8–10 hours to build? With AI, I can create it in about an hour—and it’s better and more precise.”

The time savings show up everywhere:

• Outlining education content
• Drafting scripts, posts, emails
• Polishing tone and clarity
• Repurposing across platforms

Bottom line: AI compresses the time it takes to go from idea → asset → published, freeing agents to focus on the other 95% of their job.

Q3. “I hate being on camera.” How do I get over that?

Dave:
Use a teleprompter (BIGVU’s built-in is excellent). It keeps you focused on the message, not your appearance. You’ll:

• Stop second-guessing your delivery
• Hit the points that matter
• Record faster and more confidently

Bruno adds: a teleprompter helps you stop looking at yourself and start connecting with your audience. If you’re camera-shy, this is your on-ramp.

Q4. Why do agents struggle with consistency—and how do we fix it?

Dave:

“Consistency is undefeated.”

Most agents don’t have a structure or a plan. That leads to sporadic posting, motivational spikes, and then silence. Dave’s fix:

• Time-block the work
• Build simple systems you can repeat
• Replace “peaks and valleys” with a steady cadence

When Dave added structure early in his career, he went from 0 deals in 9 months to 9 deals in the next 6 months. The same principle applies to content.

Q5. When did you start using AI in your business—and how?

Dave:
He began experimenting in early 2023, initially for email tone and call outlines. Over time, that expanded into:

• Health optimization (uploading lab results and asking for advice through specific lenses)
• Coaching workflows (continuous threads per client so “the assistant never forgets”)
• SOPs (standard operating procedures) for listings, buyers, lead flow, and transactions
• Client communication tailored to personality types (e.g., “analytics-minded” clients get number-forward responses)

The big unlock: treat AI like a memory-powered collaborator that helps you think, structure, and ship.

Q6. What SOPs should agents create with AI—right now?

Dave:
Dictate your current processes into AI and ask it to tighten, fill holes, and standardize. Start with:

• Listing SOP (signage, lockbox, photo/video, property site, social assets, disclosures)
• Buyer SOP (discovery, qualification, showings, offers, negotiation checkpoints)
• Lead flow playbook (Day 1 call + text + email; Day 3 follow-up; Day 5 follow-up; then long-term nurture)
• Transaction timeline (auto-generated iCal reminders you can import into Google Calendar)

You’ll get repeatable outcomes, smoother handoffs, and fewer fire drills.

Q7. What should my content be about? (Pillars that never run dry.)

Dave: Build around four pillars so you always know what to post:

1. Market Conditions → Consumer Concerns
   Address what buyers/sellers are worried about right now: pricing strategies, rates, supply, competition, timelines. Explain what the data means—don’t just post charts.
2. Systems & Processes
   Turn common questions into quick explainers: contingent offers, inspections, appraisal gaps, contract clauses. Show your method and how you keep deals moving.
3. Community & Geography
   Spotlight neighborhoods (e.g., Sky Canyon, Summerlin, Desert Shores in Las Vegas), lifestyle details, commute times, schools, parks, builders, and hidden gems.
4. Local Lifestyle & Hyperlocal SEO
   Post Google reviews of local spots, tag the map/location, and keep your Google Business Profile active with SEO-optimized updates. It boosts hyperlocal discovery (and Google owns YouTube, so the ecosystem matters).

Q8. OK, how do I actually build a 90-day content calendar with AI?

Dave’s workflow:

1. Batch the outline quarterly
   Ask AI to pull the top searched topics for your city (“What are sellers asking in [Your City] right now?”). Use that to generate a 12-week plan across your pillars.
2. Review monthly
   Market shifted? Update the next month’s topics accordingly.
3. Post weekly, schedule daily
   Slot each piece into your optimal posting times (Dave referenced current benchmarks). Use BIGVU to record and schedule across your channels.

Example prompt (customize for your market):

“Act as my real estate content strategist. Identify the top 5 searched consumer concerns for home sellers in [Your City] and turn them into a 90-day SEO-optimized content plan for [platforms you use]. Include best posting times, hooks, and low-pressure CTAs.”

Q9. What platforms and timing should I focus on?

Dave checks real-time benchmarks (via social scheduling/reporting tools) and builds a cadence like:

• Instagram: typically strong on Tue/Thu late morning to early afternoon and early evenings
• Facebook: Mon/Wed/Fri windows during mid-morning and late afternoon
• LinkedIn: weekday business hours, favor Tue–Thu

Use these as guides, not gospel. Let your audience insights and consistency steer your schedule. BIGVU’s scheduler makes it easy to pre-plan and post during your best windows.

Q10. Can AI help with platform-specific formats?

Yes. Once you draft a post, ask AI to repurpose it into:

• A LinkedIn article or short post
• An Instagram carousel outline with slide prompts
• A YouTube Short/Reel teleprompter script (perfect inside BIGVU)
• An email to your farm list
• A Google Business update with a location tag

Dave routinely asks: “Turn this into a carousel,” “Give me a teleprompter script,” “Add platform-appropriate hashtags,” and “Suggest a gentle CTA.” Then he proofs and personalizes before publishing.

Q11. How many videos per week—and when will I start seeing leads?

If you’re at zero to one video a week, start there. Nail the habit. Then scale to 2–3 days/week of consistent, clear content. Results vary, but Dave’s rule of thumb:

• Expect onesie-twosie wins any given week (right message, right person, right time).
• For meaningful lift, plan on 90 days to 6 months of consistent cadence.

Dave also ran a six-week beta posting SEO-optimized content to his Google Business Profile 2–3x/week—with no ad spend—and saw clear traction. Again: Consistency compounds.

Q12. What about tools—CRMs, AI apps, and integrations?

CRM: “The best CRM is the one you’ll actually use.” Fancy features don’t help if you never log in. Start simple and layer on capabilities as your workflow matures.

AI Stack (Dave’s example):

• A primary AI assistant (for strategy, SOPs, repurposing)
• A search-centric AI (for real-time research)
• BIGVU (for scripting with AI, teleprompter, recording, styling, and scheduling)

Automation idea: Have AI generate an iCal of your transaction milestones (due diligence, appraisal, contingencies) and import it to Google Calendar—so nothing slips.

Q13. What’s one simple weekly workflow I can follow?

Monday (60–90 min):

• Pull this week’s topic from your 90-day plan.
• Ask AI for hooks, outline, teleprompter script, and repurpose plan.
• Open BIGVU, paste the script (or bullet points), and record 2–3 videos (change shirt or framing for variety).

Tuesday:

• Edit inside BIGVU, add logo, captions, B-roll.
• Schedule video to Instagram and Facebook in your recommended windows.

Wednesday:

• Turn Monday’s topic into a short LinkedIn post and a Google Business update.

Thursday:

• Slice a Reel/Short version. Post with a gentle CTA (“Comment ‘ROI’ for my seller upgrade checklist.”)

Friday (20 min):

• Log questions you got from DMs/comments and tag them to future topics.
• Save your best performing hooks in a doc for reuse.

Repeat for 12 weeks. That’s your 90-day engine.

Q14. Any last tips for staying consistent?

• Batch your filming when you look and feel camera-ready—record two weeks of content in one shot.
• Use BIGVU’s teleprompter to keep delivery smooth and on-message.
• Keep CTAs low-pressure: invite a comment, offer a checklist, or suggest a DM.
• Treat your camera like a client across the desk. Be real. If you flub a word, keep going.
• Remember: consistency is undefeated.

Q15. How can people reach Dave?

Connect with Dave Grant on Facebook or Instagram, or email D-Grant@ERAbrokers.com. If you’re a Las Vegas agent who resonates with his approach, he’s open to a conversation. He also offered prompt giveaways during the session to help you kickstart your plan.

Wrap-Up: Your Next Three Steps

1. Pick your AI + recording stack. If you don’t have one yet, start with BIGVU for scripting, teleprompter, recording, and scheduling.
2. Ask AI for a local, SEO-informed 90-day plan. Customize to your pillars (market, process, community, lifestyle).
3. Batch and schedule this week. One session, two weeks of content—done.

When you show up predictably with useful content that answers current buyer/seller questions in your market, you become the trusted local pro people call when it’s time to move.

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