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AI-Powered Digital Influencers: A New Way to Show Up on Video Without Showing Up

Utkarsh Jaiswal
Utkarsh Jaiswal
Copywriter, Content Writer

Video is everywhere now, but not everyone feels comfortable being on camera.

In 2025, 93% of companies say video is a must for their marketing. However, many people still feel nervous when appearing on camera.

Maybe they don’t like public speaking (it’s America’s biggest fear). Or maybe making good videos just seems too expensive, too hard, or takes up too much time.

So here’s an idea:

What if you could create professional, studio-quality videos in your brand’s style, without filming yourself at all?

That’s what BIGVU’s brand new AI Digital Influencers offer. These digital hosts look and speak like real people, delivering your message just like a human presenter would.

No cameras. No stress. Just your message, ready to reach as many people as you want.

Here’s how this new way of making videos works and why it could completely transform your brand’s online presence.

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Table of Contents:

    What Are Digital AI Influencers (AI Avatars)?

    Digital Influencers (AI Avatars) are like having a digital spokesperson who’s always available to share your message. They can speak any language, use any tone you want, and work on any platform.

    No filming. No re-recording. Simply type your script, and they do the rest.

    In the past, AI avatars looked and sounded fake—they had robotic faces and flat voices. Now, they are much more advanced: they look and sound real, often even resembling you..

    BIGVU’s new Digital Influencers take this even further.

    These AI-generated avatars don’t just read your script, they present it. They use natural gestures, show facial expressions, and have voices that sound full of feeling. This makes your message come across as personal, friendly, and professional.

    Here’s what makes BIGVU’s approach different:

    Diverse, customizable avatars

    Pick from more than 100 AI avatars in various ages, looks, and personalities. Whether you want a friendly vlogger, a professional presenter, or an avatar that looks and talks like you, there are plenty of choices.

    Lifelike voice + body language

    These avatars speak like real people. Thanks to advanced animation, they maintain eye contact, use gestures, and modulate tone naturally. It's not just what they say, but how they say it that builds trust.

    Multilingual fluency

    These avatars talk just like real people. With smart animation, they keep eye contact, use hand movements, and change their voice naturally. It's not just the words they speak, it's also how they say them that helps people trust them.

    Fast and Easy Workflow

    Just follow three steps: paste your script, pick your avatar, and click generate. That’s all. In less than five minutes, your video will be done and ready to share.

    Consistent branding at scale

    You can add your logo, brand fonts, background music, and visual style to every video. So even though an AI avatar is talking, the video still looks and feels like it’s from your brand.

    Scalable content creation

    You can add your logo, brand fonts, background music, and visual style to every video. So even though an AI avatar is talking, the video still looks and feels like it’s from your brand.

    Studio-quality output, no studio required

    No bad lighting. No tech problems. No stress. Just good-looking videos that match your brand and sound like you spent a lot of time making them, even if they only took a few minutes.

    In short, AI avatars have grown up. 

    They aren’t just for sharing messages anymore. Now they can be the face of your brand, a reliable, always-ready, on-camera tool that can talk to your audience in any language and connect with them emotionally.

    How to Create Your Own Digital Influencer in BIGVU (That Speaks Just Like You)

    BIGVU gives you the option to choose from 100+ diverse AI avatars across different genders, ethnicities, ages, and styles.

    BIGVU DIgital Influencers

    Simply follow these steps to create your own digital influencer (AI Avatar):

    Step 1: Prepare your script

    Have your message ready to go. Then, click on “AI Twin Avatar” inside the BIGVU dashboard.

    Step 2: Choose your Digital Influencer

    Browse the avatar library and select one that matches your brand’s tone.

    Example: We picked Morgan, a cheerful, wise presenter who adds warmth and insight to the message.

    Click “Generate Video” and let the AI do its magic.

    Step 3: Style your video like a pro

    Once your video is generated, open it in Video Maker. Add branded captions, AI-generated B-roll, background music, or even an animated logo, all in one place.

    Step 4: Customize for brand consistency

    BIGVU offers a range of caption styles, fonts, and animations. Use the AI Zoom effect to add movement and polish. Add your logo, intro, and outro to keep every video aligned with your visual identity.

    Once done, you can publish or schedule it instantly across all your social channels, right from BIGVU.

    In just a few steps, you’ve created a professional, on-brand video with your very own Digital Influencer presenting it.

    How BIGVU Digital Influencers Work (and Why They’re Different)?

    Making videos shouldn’t be hard work. But for lots of people, it feels that way.

    That’s why BIGVU made Digital Influencers—to help you get past the usual problems that make creating content tough or make you give up.

    Here’s how they fix common issues:

    1. “Don’t want to be on camera?”

    Being on video can be tough. You might feel nervous, worried about how you look, or just not want to show your face. That’s totally okay.

    Let a digital influencer speak for you.

    Just type what you want to say, and your AI avatar will deliver it clearly and professionally. You don’t have to be on camera, but your message still gets out there.

    1. “Short on time?”

    Filming, editing, and redoing videos take a lot of time. If you have to do this for every video, your schedule quickly fills up.

    Now you can create a video from your script in just minutes.

    Just paste your text, choose an avatar, and make your video. No need for complicated setups, retakes, or waiting on editors. Your content is ready and live quickly.

    1. “Low budget for video production?”

    Hiring people, renting equipment, and booking studios make videos really expensive.

    With one subscription, you can make as many videos as you want.

    Your Digital Influencer doesn’t charge for every attempt. You don’t need actors, studio time, or an editing team. Just get unlimited videos for way less money.

    1. “Not tech-savvy?”

    You don’t have to learn how to use editing software or filming equipment.

    If you can type a message, you can make a video.

    No need for cameras, green screens, or confusing editing tools. Just type what you want to say, click a button, and you’re done. BIGVU takes care of everything else.

    1. “Worried your content won’t feel ‘on brand’?”

    If your videos look different, have new presenters all the time, or don’t show your logo, it can hurt your brand.

    Use the same avatar and style every time to keep things on-brand.

    Digital Influencers help you stay consistent. You can use your logo, colors, and music or even make an AI Twin that talks just like you.

    1. “Need to reach a global audience?”

    Recording videos in different languages is too hard for most companies.

    With BIGVU’s Digital Influencers, your avatar can talk in over 10 languages and sound natural—like a local.

    You don’t need to record new videos for each language. You can quickly make your content fit any market.

    These digital influencers aren’t just talking faces. They help you share your message everywhere, keep your style the same, and always look professional, even if you’re busy.

    What’s The Difference Between Digital Influencers vs Traditional Video Creation (Or Other AI Tools)?

    How exactly do BIGVU’s Digital Influencers stack up against traditional filming methods?

    Table 1
    Aspect
    Traditional Video
    Digital Influencer Video
    On-Camera Talent
    Requires you (or an actor) to show up on camera; not ideal if you're camera-shy
    No filming needed. AI avatar presents your message with confidence and poise.
    Equipment & Crew Cameras, lighting, mic setup, editing crew, the works.
    Just a script. No gear, no crew, no stress.
    Production Time
    Days or weeks for planning, filming, revisions, and editing.
    Minutes. Script, generate, post. Your video can be ready within a few seconds.
    Cost per Video
    High! Even basic videos can run into thousands.
    Low! Unlimited videos under one plan. No actors or studios to pay.
    Revisions/Updates
    Time-consuming. Requires reshoots or complex edits.
    Instant. Edit the script, regenerate. Need a Spanish version? Done in clicks.
    Branding Consistency
    Relies on external teams to match style and tone; results may vary.
    Every video stays visually and tonally on-brand with the same avatar, fonts, logo
    Made with HTML Tables

    BIGVU does much more than just make AI Avatars. It’s a complete tool for making and editing videos using AI.

    You don’t need to use five different apps or deal with confusing edits and lost files. BIGVU makes professional-looking videos easy, fast, and all in one place.

    The Basic Advantage of Digital Influencers

    Traditional video is still important for things like live shoots or big creative projects.

    But for most business videos like explainers, how-to guides, product news, training for staff, and quick social media posts, AI avatars are now just as good or even better. Plus, they’re much faster to produce.

    Here’s why AI avatars are changing the game:

    • Faster production
    • Easy to keep your brand message consistent
    • Can easily create videos in different languages
    • Much cheaper to make more videos as you grow

    They completely change what’s possible, especially for solo creators, small teams, and businesses trying to get bigger.

    Now you can have both quality and speed at the same time. You don’t have to pick just one anymore.

    Conclusion

    Video creation doesn’t have to be overwhelming, expensive, or time-consuming. 

    With Digital Influencers, you now have a smarter way to show up, consistently, professionally, and in your brand’s voice without ever stepping in front of a camera.

    Whether you're a coach, marketer, founder, or creator, BIGVU’s AI avatars give you the freedom to scale your message, stay on-brand, and create video content that actually gets done.

    Try BIGVU for free and meet your digital twin.