LinkedIn is the largest professional network in the world. If you own a business or want to advance your career, this is the best social network to help you build connections and show what you’re made of.

In recent years, LinkedIn introduced video into their profile capabilities, allowing users to upload their own videos to their LinkedIn profiles.

We all know the power of video for engaging audiences and growing brands. Videos are used to build followers by millions of big name brands and smaller companies alike.

A HubSpot study found: ‘After watching video, 64% of users are more likely to buy a product online.’

With these statistics, video marketing is fast becoming the number one priority for many business’ marketing campaigns.

The power of LinkedIn video profiles

Video profiles are available on LinkedIn, but not many users have taken full advantage of this feature.

But the benefits are huge!

– It sets you above others in your field, looks professional and shows you as a true expert.

– You build a deeper connection with your audience, to convince and persuade people you’re a trusted person to follow.

– You build an authentic voice people can relate to and feel an affinity with.

– You can increase your visibility and get noticed by people you want to impress.

– And the big one, you don’t have to pay hundreds of dollars to get this professional look and it’s all available with just your smart phone.

Where to upload a video

Add a quick video to your summary, experience and education sections on your profile. It doesn’t need to be long winded; just a short note to summarize key information will do the trick.

People are more likely to watch a quick 30 second video than read the same old content everyone else has on their profile. It’s unusual and gives people a window into who you really are. Your audience will gain a better sense of your personality and what it would be like to work with you.

Not many users have created video for their profiles yet – even the biggest LinkedIn influencers are falling short.

This is a fantastic opportunity to get ahead. As few profile videos exist on the platform, your videos are more likely to be seen, helping your business stand out.

With BIGVU, creating a video profile has never been easier. Our teleprompter app means you only need your smart phone, and you don’t even need any video editing experience. The user functions are that simple.

If you want your LinkedIn profile to have the edge, video is your secret weapon. So get started and show us what you’ve got!